FPI Management, Inc.
Director of Digital Marketing and Technology - (REF5927K)
FPI Management, Inc., Folsom, California, United States, 95630
Director of Digital Marketing and Technology - (REF5927K)
Full-timeUnit Count: 1Salary Pay Range: $125,000 - $135,000 AnnuallyLocation: BBCA - Corp, 800 Iron Point Rd, Folsom, CA 95630, USABonus Eligible: YesEmployee Type: RegularDriving/License Required: YesREMOTE PositionJob Summary:
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.As the Director of Digital Marketing and Technology, you will lead the strategic vision and execution of our digital marketing and marketing technology initiatives across both corporate and property levels. This role involves overseeing the digital transformation efforts for the FPI brand, including our corporate website, Google Analytics, FPI Intranet, and FPI Team Store. You will also oversee the digital presence and performance of our property-level platforms, encompassing CRM systems, website and SEO strategy, website monitoring, ILS syndication, social media, and reputation management.Minimum Requirements:Minimum of 7-10 years of experience in digital marketing, with at least 3-5 years in a leadership role, preferably in the multifamily or real estate industry.Experience leading CRM, AI technology, Chatbot, and other marketing and leasing technology platform rollouts and ongoing platform management.Proven experience in managing and transforming digital marketing roadmaps, with a strong track record of successful project execution.Expertise in SEO, Google Analytics, social media strategy, and reputation management.Strong analytical skills and experience with website monitoring tools such as Silktide.Excellent project management skills with the ability to prioritize tasks and meet deadlines.Strong communication and interpersonal skills.High School diploma or equivalency certificate; 4-year college degree preferred, or an equivalent combination of education and work experience in the field of property management.Valid driver’s license and insured operable vehicle.Must be proficient in speaking, reading, and writing in English.Willingness to travel up to 5% of the time.Adherence to ethical and legal marketing practices.Duties and Responsibilities:Strategic Planning and Oversight:
Develop and implement a comprehensive digital marketing and marketing technology roadmap for both corporate and property level platforms and initiatives.Identify opportunities for improvement and innovation in digital marketing strategies and marketing technology platforms.Stay updated on digital marketing, technology, and industry trends to inform future strategies.Spearhead digital transformation initiatives, optimizing processes and leveraging technology to enhance efficiency and effectiveness.Analytics and Reporting:
Establish and manage Google Analytics for all relevant platforms, build advanced data analysis tools, and utilize insights to drive strategic decisions.Process Improvement:
Develop Standard Operating Procedures (SOPs), streamline processes, and build a robust framework for digital marketing and technology operations.Cross Functional Collaboration:
Collaborate with cross-functional departments to ensure the functionality and security of digital platforms.Training and Development:
Provide global training to empower teams across the company and foster a culture of continuous learning and innovation.Essential Attributes:Embracing and exemplifying our HEART core values in all interactions.Positive influencing, interpersonal, and communication skills are essential.Why look at FPI for your next career step?
We are one of the largest third-party 100% fee-managed Property Management companies in the nation, managing over 850 communities across the country. We offer comprehensive compensation and benefits packages, ongoing training, and opportunities for career growth. Join Team FPI!EEO/EVerify Statements:
FPI Management is an Equal Opportunity Employer. All qualified applicants are encouraged to apply. FPI Management participates in the E-Verify program.
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Full-timeUnit Count: 1Salary Pay Range: $125,000 - $135,000 AnnuallyLocation: BBCA - Corp, 800 Iron Point Rd, Folsom, CA 95630, USABonus Eligible: YesEmployee Type: RegularDriving/License Required: YesREMOTE PositionJob Summary:
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.As the Director of Digital Marketing and Technology, you will lead the strategic vision and execution of our digital marketing and marketing technology initiatives across both corporate and property levels. This role involves overseeing the digital transformation efforts for the FPI brand, including our corporate website, Google Analytics, FPI Intranet, and FPI Team Store. You will also oversee the digital presence and performance of our property-level platforms, encompassing CRM systems, website and SEO strategy, website monitoring, ILS syndication, social media, and reputation management.Minimum Requirements:Minimum of 7-10 years of experience in digital marketing, with at least 3-5 years in a leadership role, preferably in the multifamily or real estate industry.Experience leading CRM, AI technology, Chatbot, and other marketing and leasing technology platform rollouts and ongoing platform management.Proven experience in managing and transforming digital marketing roadmaps, with a strong track record of successful project execution.Expertise in SEO, Google Analytics, social media strategy, and reputation management.Strong analytical skills and experience with website monitoring tools such as Silktide.Excellent project management skills with the ability to prioritize tasks and meet deadlines.Strong communication and interpersonal skills.High School diploma or equivalency certificate; 4-year college degree preferred, or an equivalent combination of education and work experience in the field of property management.Valid driver’s license and insured operable vehicle.Must be proficient in speaking, reading, and writing in English.Willingness to travel up to 5% of the time.Adherence to ethical and legal marketing practices.Duties and Responsibilities:Strategic Planning and Oversight:
Develop and implement a comprehensive digital marketing and marketing technology roadmap for both corporate and property level platforms and initiatives.Identify opportunities for improvement and innovation in digital marketing strategies and marketing technology platforms.Stay updated on digital marketing, technology, and industry trends to inform future strategies.Spearhead digital transformation initiatives, optimizing processes and leveraging technology to enhance efficiency and effectiveness.Analytics and Reporting:
Establish and manage Google Analytics for all relevant platforms, build advanced data analysis tools, and utilize insights to drive strategic decisions.Process Improvement:
Develop Standard Operating Procedures (SOPs), streamline processes, and build a robust framework for digital marketing and technology operations.Cross Functional Collaboration:
Collaborate with cross-functional departments to ensure the functionality and security of digital platforms.Training and Development:
Provide global training to empower teams across the company and foster a culture of continuous learning and innovation.Essential Attributes:Embracing and exemplifying our HEART core values in all interactions.Positive influencing, interpersonal, and communication skills are essential.Why look at FPI for your next career step?
We are one of the largest third-party 100% fee-managed Property Management companies in the nation, managing over 850 communities across the country. We offer comprehensive compensation and benefits packages, ongoing training, and opportunities for career growth. Join Team FPI!EEO/EVerify Statements:
FPI Management is an Equal Opportunity Employer. All qualified applicants are encouraged to apply. FPI Management participates in the E-Verify program.
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