Firefly the company
Vice President Marketing Commercial
Firefly the company, Houston, Texas, United States, 77246
My client company is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you’ll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.Let’s revolutionize healthcare, together. Join us and be a part of something extraordinary.What you’ll be doing…. The VP Marketing - Commercial position stands as a cornerstone of our marketing vision, playing a crucial role in shaping the strategic direction that fuels our mission to expand access to quality, affordable medication. This executive role is designed for a leader who thrives on crafting high-impact marketing strategies and driving robust growth across all product lines and market segments. As a key member of our leadership team, reporting directly to the CMO, you will spearhead the development and execution of comprehensive marketing plans that not only meet but exceed our financial goals through innovative and data-driven approaches.This role offers an exciting opportunity to lead and expand a dynamic team and guide strategic account planning processes. Your leadership will ensure that our marketing efforts are not only aligned with the company’s overall business objectives but are also agile enough to adapt to rapid market changes and emerging industry trends. With your expertise, we aim to enhance our brand recognition and market reach through targeted, effective campaigns and strategic participation in key industry events.We are looking for a visionary leader who is deeply committed to nurturing a culture of collaboration, innovation, and accountability within their team. You will provide mentorship and foster professional growth among team members, ensuring that our marketing efforts resonate well with our strategic goals. Your role is pivotal in maintaining seamless integration with sales, product development, and customer service teams to enhance the customer journey from awareness to conversion. Join us in our commitment to drive change and lead the market with groundbreaking solutions that empower individuals to live healthier, happier lives.Responsibilities:
Leads the development and execution of strategic marketing plans to drive revenue growth across all product lines and market segments.Implements cutting-edge market and competitive intelligence practices to stay ahead of industry trends and adjust marketing strategies accordingly.Oversees the strategic account planning process, focusing on expansion within existing accounts and acquiring new strategic accounts through targeted marketing efforts.Manages the overall marketing budget, ensuring optimal allocation of resources across campaigns and initiatives to maximize ROI and meet financial objectives.Directs the organization’s participation in key industry events, overseeing the creation of impactful presentations and materials that enhance brand recognition and market reach.Collaborates with the sales, product development, and customer service teams to ensure a seamless alignment of marketing strategies with business goals and enhance the customer journey from awareness to conversion.Designs and implements targeted, data-driven marketing campaigns that engage key accounts and decision-makers at various buying stages.Advocates for the continuous adoption of analytics and data insights to refine marketing strategies and improve outcomes.Builds and leads a high-performing marketing team, fostering a culture of collaboration, innovation, accountability, and continuous improvement.Provides mentorship, feedback, and professional development opportunities to team members, supporting their growth and success within the organization.Partners with department leadership to evaluate headcount needs.Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation.Performs other duties as assigned.Knowledge and Skills:
Deep understanding of market dynamics and competitive landscapes.Proven expertise in crafting marketing strategies that effectively address customer needs and drive business growth.Robust financial acumen, proficient in budget management and financial forecasting.Strong leadership skills, capable of nurturing talent, guiding a team, and influencing cross-functional collaboration.Exceptional analytical abilities to assess market trends and derive actionable insights.Key Competencies
Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.Resourcefulness: Secures and deploys resources effectively and efficiently.Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.Ensures Accountability: Holds self and other accountable to meet commitment.Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.What you bring to the table….
Bachelor’s degree in Marketing, Business Administration, or related field preferred. Master’s degree.Minimum of 10 years of experience in strategic marketing roles.Minimum 5 years in a leadership position in a commercial marketing setting with a minimum of 2 years within a 503B compounding pharmacy setting.
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you’ll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.Let’s revolutionize healthcare, together. Join us and be a part of something extraordinary.What you’ll be doing…. The VP Marketing - Commercial position stands as a cornerstone of our marketing vision, playing a crucial role in shaping the strategic direction that fuels our mission to expand access to quality, affordable medication. This executive role is designed for a leader who thrives on crafting high-impact marketing strategies and driving robust growth across all product lines and market segments. As a key member of our leadership team, reporting directly to the CMO, you will spearhead the development and execution of comprehensive marketing plans that not only meet but exceed our financial goals through innovative and data-driven approaches.This role offers an exciting opportunity to lead and expand a dynamic team and guide strategic account planning processes. Your leadership will ensure that our marketing efforts are not only aligned with the company’s overall business objectives but are also agile enough to adapt to rapid market changes and emerging industry trends. With your expertise, we aim to enhance our brand recognition and market reach through targeted, effective campaigns and strategic participation in key industry events.We are looking for a visionary leader who is deeply committed to nurturing a culture of collaboration, innovation, and accountability within their team. You will provide mentorship and foster professional growth among team members, ensuring that our marketing efforts resonate well with our strategic goals. Your role is pivotal in maintaining seamless integration with sales, product development, and customer service teams to enhance the customer journey from awareness to conversion. Join us in our commitment to drive change and lead the market with groundbreaking solutions that empower individuals to live healthier, happier lives.Responsibilities:
Leads the development and execution of strategic marketing plans to drive revenue growth across all product lines and market segments.Implements cutting-edge market and competitive intelligence practices to stay ahead of industry trends and adjust marketing strategies accordingly.Oversees the strategic account planning process, focusing on expansion within existing accounts and acquiring new strategic accounts through targeted marketing efforts.Manages the overall marketing budget, ensuring optimal allocation of resources across campaigns and initiatives to maximize ROI and meet financial objectives.Directs the organization’s participation in key industry events, overseeing the creation of impactful presentations and materials that enhance brand recognition and market reach.Collaborates with the sales, product development, and customer service teams to ensure a seamless alignment of marketing strategies with business goals and enhance the customer journey from awareness to conversion.Designs and implements targeted, data-driven marketing campaigns that engage key accounts and decision-makers at various buying stages.Advocates for the continuous adoption of analytics and data insights to refine marketing strategies and improve outcomes.Builds and leads a high-performing marketing team, fostering a culture of collaboration, innovation, accountability, and continuous improvement.Provides mentorship, feedback, and professional development opportunities to team members, supporting their growth and success within the organization.Partners with department leadership to evaluate headcount needs.Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation.Performs other duties as assigned.Knowledge and Skills:
Deep understanding of market dynamics and competitive landscapes.Proven expertise in crafting marketing strategies that effectively address customer needs and drive business growth.Robust financial acumen, proficient in budget management and financial forecasting.Strong leadership skills, capable of nurturing talent, guiding a team, and influencing cross-functional collaboration.Exceptional analytical abilities to assess market trends and derive actionable insights.Key Competencies
Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.Resourcefulness: Secures and deploys resources effectively and efficiently.Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.Ensures Accountability: Holds self and other accountable to meet commitment.Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.What you bring to the table….
Bachelor’s degree in Marketing, Business Administration, or related field preferred. Master’s degree.Minimum of 10 years of experience in strategic marketing roles.Minimum 5 years in a leadership position in a commercial marketing setting with a minimum of 2 years within a 503B compounding pharmacy setting.
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