Allergan
Associate Director - AbbVie Patient Services, Portfolio Marketing
Allergan, Lincoln, Nebraska, United States, 68516
Company Description
Are you the right applicant for this opportunity Find out by reading through the role overview below.AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionAbout AbbVie Patient Services MarketingThe AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.AbbVie Patient Services, Portfolio Marketing – Associate DirectorThe AbbVie Patient Services Portfolio Marketing – Associate Director reports to the Director, APS Marketing and is responsible for designing, developing, and implementing innovative strategies for AbbVie Patient Services’ portfolio of patient support brands. This role requires strong leadership and ability to work across a complex matrixed environment.This role has direct reports and must demonstrate the ability to influence and lead cross-functionally to successfully drive business outcomes. The candidate must be able to operate in a fast-paced environment with high expectations and maintain a customer-centric focus that drives high-quality deliverables, innovation, and performance.Key Responsibilities Include (may shift based on business needs):Developing innovative and impactful strategies that align to the APS strategic imperatives and APS Marketing priorities.Responsible for creating an oncology portfolio marketing strategy for APS, including developing an understanding of oncology customer needs specific to APS-supported products and identifying unique oncology market opportunities.Lead development of APS Oncology Brand Strategy inclusive of APS oncology positioning, value proposition, core claims and messaging, and market image.Serve as the lead for APS marketing for the cross-functional pan-immunology team.Partner with immunology brand teams on new initiatives and evolving the pan-immunology care model.Provide APS marketing direction guided by market insights to help define where to play and how to win with patients, providers, and office staff.Responsible for managing pan-oncology and pan-immunology marketing budget.Collaborate with business partners during annual strategic and tactical planning processes.Partner with Marketing Business Insights and Analytics (MABI) team to develop market research plans.Optimize change management processes as marketing strategies evolve.Work with AbbVie Digital Lab and other teams to ensure comprehensive governance process upon roll-out of new innovations or initiatives.Manage a team of marketing managers, prioritizing investment of time in their growth and development.Oversee agency relationships to elevate creative excellence and drive consistency across APS marketing programs.Key Leadership Competencies:Builds strong relationships with peers and cross-functional partners.Learns fast, grasps the 'essence' and can change course quickly.Demonstrates ability to work collaboratively and proactively.Possesses high degree of planning, coordination, project management skills.Raises the bar and is never satisfied with the status quo.Creates a learning environment, open to suggestions and experimentation for improvement.Embraces the ideas of others, nurtures innovation and manages innovation to reality.Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required.
QualificationsAdvanced degree and previous marketing leadership experience required.Pharma, biotech, or diagnostics marketing experience preferred.8+ years commercial development, pipeline or portfolio management, and/or marketing roles is required.Demonstrated ability to develop brand value proposition, positioning, key claims, omnichannel strategy, and budget.Strong background in customer, patient, or HCP service and retention strategies.Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.Strong analytical and strategic skills.Strong communication (oral, written, and presentation) and interpersonal skills.Executive presence and presentation skills across a variety of organization levels and disciplines.Experience with matrix-based teams and project management.Excellent command of MS office suite.Self-starter, and proven ability to proactively drive projects toward successful completion.Ability to manage and lead various external and internal partnerships.Demonstrated experience leading marketers and cross-functional teams.
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs.This job is eligible to participate in our long-term incentive programs.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html.US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
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Are you the right applicant for this opportunity Find out by reading through the role overview below.AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionAbout AbbVie Patient Services MarketingThe AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.AbbVie Patient Services, Portfolio Marketing – Associate DirectorThe AbbVie Patient Services Portfolio Marketing – Associate Director reports to the Director, APS Marketing and is responsible for designing, developing, and implementing innovative strategies for AbbVie Patient Services’ portfolio of patient support brands. This role requires strong leadership and ability to work across a complex matrixed environment.This role has direct reports and must demonstrate the ability to influence and lead cross-functionally to successfully drive business outcomes. The candidate must be able to operate in a fast-paced environment with high expectations and maintain a customer-centric focus that drives high-quality deliverables, innovation, and performance.Key Responsibilities Include (may shift based on business needs):Developing innovative and impactful strategies that align to the APS strategic imperatives and APS Marketing priorities.Responsible for creating an oncology portfolio marketing strategy for APS, including developing an understanding of oncology customer needs specific to APS-supported products and identifying unique oncology market opportunities.Lead development of APS Oncology Brand Strategy inclusive of APS oncology positioning, value proposition, core claims and messaging, and market image.Serve as the lead for APS marketing for the cross-functional pan-immunology team.Partner with immunology brand teams on new initiatives and evolving the pan-immunology care model.Provide APS marketing direction guided by market insights to help define where to play and how to win with patients, providers, and office staff.Responsible for managing pan-oncology and pan-immunology marketing budget.Collaborate with business partners during annual strategic and tactical planning processes.Partner with Marketing Business Insights and Analytics (MABI) team to develop market research plans.Optimize change management processes as marketing strategies evolve.Work with AbbVie Digital Lab and other teams to ensure comprehensive governance process upon roll-out of new innovations or initiatives.Manage a team of marketing managers, prioritizing investment of time in their growth and development.Oversee agency relationships to elevate creative excellence and drive consistency across APS marketing programs.Key Leadership Competencies:Builds strong relationships with peers and cross-functional partners.Learns fast, grasps the 'essence' and can change course quickly.Demonstrates ability to work collaboratively and proactively.Possesses high degree of planning, coordination, project management skills.Raises the bar and is never satisfied with the status quo.Creates a learning environment, open to suggestions and experimentation for improvement.Embraces the ideas of others, nurtures innovation and manages innovation to reality.Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required.
QualificationsAdvanced degree and previous marketing leadership experience required.Pharma, biotech, or diagnostics marketing experience preferred.8+ years commercial development, pipeline or portfolio management, and/or marketing roles is required.Demonstrated ability to develop brand value proposition, positioning, key claims, omnichannel strategy, and budget.Strong background in customer, patient, or HCP service and retention strategies.Proficient planning and organization skills, attention to detail, execution, agility, and follow-through.Strong analytical and strategic skills.Strong communication (oral, written, and presentation) and interpersonal skills.Executive presence and presentation skills across a variety of organization levels and disciplines.Experience with matrix-based teams and project management.Excellent command of MS office suite.Self-starter, and proven ability to proactively drive projects toward successful completion.Ability to manage and lead various external and internal partnerships.Demonstrated experience leading marketers and cross-functional teams.
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our short-term incentive programs.This job is eligible to participate in our long-term incentive programs.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html.US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
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