Uber
Product Marketing Manager II, Memberships
Uber, San Francisco, California, United States, 94199
About the Role
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.We are looking for a strategic consumer product marketer for our Membership team. In this role, you will be responsible for helping define Uber’s approach to membership and its global go-to-market strategy. You will lead the workstream on one of our key pillars (member benefits, mobility or delivery), and will serve as a key cross-functional stakeholder in defining and executing the product and marketing strategic roadmaps.
We are looking for someone who deeply understands the customer, is an analytical thinker and has a strong approach to marketing to both grow and retain members. This is a highly cross-functional role that sits at the intersection of product, marketing, business development and customer experience. It will be important to have loyalty, consumer and/or marketplace experience.
What You'll Do
Strategic Leadership:
Provide leadership and influence how product marketing and cross-functional teams deliver on membership, partnering closely with the product, business development, operations and global marketing teams to drive impact.
Global Mindset:
Lead the creation of worldwide marketing campaigns, guiding the development of global creative as well as local strategies to deliver the best membership program and growth across all markets.
Research & Insights:
Partner with cross-functional teams to drive a qualitative and quantitative research agenda that informs the product and marketing. Deliver insights and industry perspective that drives confidence and action on membership.
Positioning & Messaging:
Triangulate customer, market and business insights to develop product positioning and messaging that resonates with new and existing Uber One audiences, and drives the product roadmap and go-to-market.
Go-to-market strategy & execution:
Develop impactful go-to-market strategies on global membership, ensuring we are effectively raising awareness, comprehension, conversion and retention of our customers with the right message, at the right time.
Experimentation:
Deliver test-and-learn plans that are measurable and optimized across key channels to measure impact on awareness, conversion and retention to Uber One membership.
Business knowledge/acumen:
Deeply understand the mechanics and metrics of both the Uber marketplace and its membership program.
Basic Qualifications
6+ years marketing and/or product marketing experience delivering highly successful marketing and engagement strategies.
3+ of those years should be in a product marketing role.
You are an exceptional marketer who makes sophisticated products simple and delivers world-class creative across the full marketing funnel.
Demonstrated experience working across multi-stakeholder products.
Experience using data to tell stories, inform strategies and guide decision making.
You are a detail-oriented, organized, and motivated self-starter who enjoys challenges and is not deterred by complicated/complex situations.
You are a team player with a can-do attitude who thinks there is no project that is too big or too small to take on.
Excellent written and verbal communication skills.
Strong interpersonal skills.
Preferred Qualifications
Experience in consumer technology, marketplaces and/or loyalty programs.
MBA or Master's degree nice to have; international experience is a plus.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.We are looking for a strategic consumer product marketer for our Membership team. In this role, you will be responsible for helping define Uber’s approach to membership and its global go-to-market strategy. You will lead the workstream on one of our key pillars (member benefits, mobility or delivery), and will serve as a key cross-functional stakeholder in defining and executing the product and marketing strategic roadmaps.
We are looking for someone who deeply understands the customer, is an analytical thinker and has a strong approach to marketing to both grow and retain members. This is a highly cross-functional role that sits at the intersection of product, marketing, business development and customer experience. It will be important to have loyalty, consumer and/or marketplace experience.
What You'll Do
Strategic Leadership:
Provide leadership and influence how product marketing and cross-functional teams deliver on membership, partnering closely with the product, business development, operations and global marketing teams to drive impact.
Global Mindset:
Lead the creation of worldwide marketing campaigns, guiding the development of global creative as well as local strategies to deliver the best membership program and growth across all markets.
Research & Insights:
Partner with cross-functional teams to drive a qualitative and quantitative research agenda that informs the product and marketing. Deliver insights and industry perspective that drives confidence and action on membership.
Positioning & Messaging:
Triangulate customer, market and business insights to develop product positioning and messaging that resonates with new and existing Uber One audiences, and drives the product roadmap and go-to-market.
Go-to-market strategy & execution:
Develop impactful go-to-market strategies on global membership, ensuring we are effectively raising awareness, comprehension, conversion and retention of our customers with the right message, at the right time.
Experimentation:
Deliver test-and-learn plans that are measurable and optimized across key channels to measure impact on awareness, conversion and retention to Uber One membership.
Business knowledge/acumen:
Deeply understand the mechanics and metrics of both the Uber marketplace and its membership program.
Basic Qualifications
6+ years marketing and/or product marketing experience delivering highly successful marketing and engagement strategies.
3+ of those years should be in a product marketing role.
You are an exceptional marketer who makes sophisticated products simple and delivers world-class creative across the full marketing funnel.
Demonstrated experience working across multi-stakeholder products.
Experience using data to tell stories, inform strategies and guide decision making.
You are a detail-oriented, organized, and motivated self-starter who enjoys challenges and is not deterred by complicated/complex situations.
You are a team player with a can-do attitude who thinks there is no project that is too big or too small to take on.
Excellent written and verbal communication skills.
Strong interpersonal skills.
Preferred Qualifications
Experience in consumer technology, marketplaces and/or loyalty programs.
MBA or Master's degree nice to have; international experience is a plus.
#J-18808-Ljbffr