Metropolitan Airports Commission
Assistant director marketing
Metropolitan Airports Commission, Saint Paul, Minnesota, United States, 55118
Reporting to the Director of Strategic Marketing and Communications, this position leads marketing strategy and implementation for the Strategic Marketing and Communications Department and is a key leader within the Strategy and Stakeholder Engagement Division.
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
The division’s charter is to function as an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values and strategic plan.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the brand to engage key constituents, supports revenue growth, influences the community and invites passenger engagement through strategic campaigns grounded in research and analytics.
This leadership position is responsible for driving passenger engagement, enhancing brand awareness and increasing revenue through effective and efficient marketing and promotion of the concessions, parking, digital products and other services for the Metropolitan Airports Commission (MAC), Minneapolis-St. Paul International Airport (MSP) and six reliever airports. This position also has responsibility for MAC’s customer relationship management (CRM) strategy and execution.
To apply: click the "Apply" link located just above the position description, log-in and follow the instructions provided.
Questions regarding this position can be directed to Allison Gilbert at 612-725-5987 or at allison.gilbert@mspmac.org.
Applications will be accepted until 3:00 p.m. on Friday, September 6, 2024.
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 orTekia.Jefferson@mspmac.org. RELATIONSHIPSReporting Relationship –ReporttotheDirectorofStrategicMarketingandCommunicationsSupervision –SuperviseMarketing Strategists, CRM Manager and contractorsOrganizational –FrequentcontactwithallMACdepartmentsanddivisions. Collaborate daily with strategic marketing and communications team membersExternal Business – Frequent contact with airport tenants, vendors, consultants/contractors and agency partners
ACCOUNTABILITIES AND FUNCTIONS
Strategic Brand Marketing and Planning:Drive MAC and MSP’s brand identity and marketing strategy
Leadthestrategic marketing and communications department to developandexecutebrandandnon-aeronauticalrevenuemarketing strategiesCollaborate internally and externally with tenants, business and government partners, community stakeholdersandotherstodeveloprobust, comprehensivemarketingandcommunicationscampaignsServeasabusinesspartnertointernal,cross-functionaldepartmentsanddivisionstocreateannual marketing plans, including budget requests and allocationsDemonstrateastrongunderstandingofhowtotranslatebusinessobjectivesintosmart marketingand messagingstrategiesProducestrategicanalysisaroundgrowthopportunities,marketinginsightsandcorebusinessmetricsto drive efficiencies, decisions and resultsResearchbrandaudienceprofilesandprovideconsumerinsightsforeachbrand andinitiativetoinform marketing strategiesDevelop and track ROI measurement, design and implement marketing testing and incorporate learning into plansCRM Strategy and Execution
Oversee and champion the adoption and implementation of CRM across the organization to deliver strategic goal targetsEnsure marketing and messaging campaigns protect and enhance brand reputation, increase customer experience and promote community engagementIdentify and develop opportunities to drive incremental CRM-attributable revenue and customer insightsGuide development of strategic, data-driven, integrated multi-channel campaigns that incorporate clear marketing objectives and key performance indicator (KPI) measurementEstablish practices to ensure continuous testing and learning; regularly develop fresh and improved CRM use cases with stakeholders to positively influence scaling across the organizationCreation of Messaging and Channel Strategy
AccountableforthecreationofmarketingmessagingandchannelstrategyPrioritizeclearmarketingcommunicationobjectivesandchannelstrategyWorkacrosstheorganizationtoensureallcampaignsandprojectsarestrategicallygroundedResearchchannelconsumptionandtrends,travelersentimentandindustrytrends toidentifykeyinsights and recommend optimal macro marketing mixRecommend budget allocation to meet business objectives and inform department leadershipCollaborate with Communications, Creatives and Campaign Manager to serve as Strategic Lead
Writeandcollaborateoncampaignbriefs,coachteammembersand clientsontheircampaignbriefsasneededReviewandcollaborateonbrandcopywritingasneededParticipate in creative brainstorming and communication reviewsCross-functional Leadership
Serveasathought leaderandmentortogrowanorganizationalculturethatvaluesandproducesbest-in-class marketing strategyEncourageinnovationbyservingasachampionfornewideasCollaboratecloselyacrossthe organizationtoensurestrategyandappropriatebrandvoicearereflectedinmarketing initiativesActasabrandadvocateandmarketingexpertwithcross-functionalpartnersServeasacollaborativepartnerwithallotherdepartmentsinthedivisionandacrosstheorganizationStaycurrentonkeymarketing and CRMtrends,bestpractices,anddestinationoreconomicresearchPerform other job-related duties as assignedBudget Management
Workwiththeotherdepartmentleadersontheannualbudgetprocessandcollaboratewithcross-functional partners to ensure annual marketing budgets support strategic initiativesManagedepartmentaccountspayablesprocessandkeyvendorrelationshipsWork with the finance team to ensure ongoing tracking and forecastingTeam Management and People Leadership
CollaboratewiththeDirector,StrategicMarketingandCommunicationstoestablishannualteamgoal-setting planning sessions in accordance with departmentstrategic initiativesEnsureaclearmarketingandcommunicationsstrategyiscreatedandcommunicatedto all team membersGatherandinfuseinsightsfromalldirectreportstocreatehigher-levelmarketingstrategiesOverseeand directtheworkoftheMarketing Strategists, CRM Manager and contractorsEnsuretheteamismonitoringprogramsuccessthroughappropriatelyestablishedkeyperformanceindicators(KPIs) and results-trackingCreateacultureofmentorshipanddevelopmentwithintheteamDirecttheactivityofdirectreportsandintegrateMAC'sStrategicPlanintoareasofresponsibilityby communicating clear performance expectations and standardsExercisesupervisoryauthorityinaccordancewithMACHumanResourcePolicyandtheMACAdministration ManualHire,develop,recognize,transfer,disciplineanddischargeemployeesCreateandmaintainarewardingandproductiveworkenvironmentandfacilitateeffectiveworkingrelationships among team employeesConduct regular performance review discussions and provide appropriate coaching, counseling, direction and resolution to direct reportsCOMPETENCIES
ManagerofManagers(MOM)CompetenciesCustomer Focus -Buildingstrongcustomerrelationshipsanddeliveringcustomer-centricsolutionsStrategic Mindset -SeeingaheadtofuturepossibilitiesandtranslatingthemintobreakthroughstrategiesPlans and Aligns -PlanningandprioritizingworktomeetcommitmentsalignedwithorganizationalgoalsEnsures Accountability -HoldingselfandothersaccountabletomeetcommitmentsDrives Results -Consistentlyachievingresults,evenunderchallengingcircumstancesCollaborates -BuildingpartnershipsandworkingcollaborativelywithotherstomeetsharedobjectivesValues Differences -RecognizingthevaluethatdifferentperspectivesandculturesbringtoanorganizationBuilds Effective Teams -Buildingstrong-identityteamsthatapplytheirdiverseskillsandperspectivesto achieve common goalsCommunicates Effectively -Developinganddeliveringmulti-modecommunicationsthatconveyaclear understanding of the unique needs of different audiencesDrives Engagement -Creatingaclimatewherepeoplearemotivatedtodotheirbesttohelpthe organization achieve its objectivesOrganizational Savvy -Maneuveringcomfortablythroughcomplexpolicy,process,andpeople-related organizational dynamicsMINIMUM REQUIREMENTS
Bachelor’sdegreeinmarketingorarelatedfieldAminimumoften(10)yearsinprogressivelycomplexmarketingandbrandstrategyrolesFive (5)yearsofexperiencemanagingandsupervisingdirectreports,whichincludedresponsibilityforhiring, coaching, rewarding, disciplining and terminating employeesExperiencewithmodernmarketingcompetencies (5+ years)andinstrategicthoughtleadership,positioning, advertising, messaging, channel strategy and CRMAgencyexperiencewheretheprimarydutiesincludedstrategicmarketingandmanagingaportfolioofclientsBusiness-to-businessandconsumermarketingexperienceProficientinlocalandindustrymarket dynamicsDemonstratedmarketingstrategyandplanningskillsExperience with revenue-driving programs, especially through digital initiativesExperienceleveragingwebmetrics,digitalmediatestingmethodologyandoptimizationstrategiesStrongdataanalysisskills,proficiencyinperformancemetricsandROIanalysisIntermediateskilllevelusingMicrosoftWord,Excel,OutlookandPowerPointExcellentpresentationskillsandstory-tellingabilityAbilitytopresentandeffectivelyinfluenceatthehighestlevelsoftheorganizationValid driver’s license and a reliable vehicle to commute between job sitesDESIRABLE REQUIREMENTS
Master’sdegreeinstrategicmarketing,marketingmanagementorarelatedfieldProfessionalworkexperiencewithorinapublicsectororganizationExperiencewithexecutivecommunications,creativeservicesandeventsforeffectivecollaborationacross the divisionExperienceimplementinggeofencing,geotargetingstrategies,personalization and customer-centricity,andintegrated/multi-mediacampaignsExperience in or knowledge of aviation issues, the airline industry, and the Metropolitan Airports Commission and its programs, operations and policiesThis position involves a combination of on-site and remote work. The MAC has a policy for a hybrid work schedule where employees must spend 3 days on-site and 2 days can be remote. Among the three on-site days, one of them must be either a Monday or a Friday. Please note that during the probation period, employees are required to be on site 4 days a week. The role also requires you to be on-call for emergencies when they arise.
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To be considered for an interview, please make sure your application is full in line with the job specs as found below.
The division’s charter is to function as an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values and strategic plan.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the brand to engage key constituents, supports revenue growth, influences the community and invites passenger engagement through strategic campaigns grounded in research and analytics.
This leadership position is responsible for driving passenger engagement, enhancing brand awareness and increasing revenue through effective and efficient marketing and promotion of the concessions, parking, digital products and other services for the Metropolitan Airports Commission (MAC), Minneapolis-St. Paul International Airport (MSP) and six reliever airports. This position also has responsibility for MAC’s customer relationship management (CRM) strategy and execution.
To apply: click the "Apply" link located just above the position description, log-in and follow the instructions provided.
Questions regarding this position can be directed to Allison Gilbert at 612-725-5987 or at allison.gilbert@mspmac.org.
Applications will be accepted until 3:00 p.m. on Friday, September 6, 2024.
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 orTekia.Jefferson@mspmac.org. RELATIONSHIPSReporting Relationship –ReporttotheDirectorofStrategicMarketingandCommunicationsSupervision –SuperviseMarketing Strategists, CRM Manager and contractorsOrganizational –FrequentcontactwithallMACdepartmentsanddivisions. Collaborate daily with strategic marketing and communications team membersExternal Business – Frequent contact with airport tenants, vendors, consultants/contractors and agency partners
ACCOUNTABILITIES AND FUNCTIONS
Strategic Brand Marketing and Planning:Drive MAC and MSP’s brand identity and marketing strategy
Leadthestrategic marketing and communications department to developandexecutebrandandnon-aeronauticalrevenuemarketing strategiesCollaborate internally and externally with tenants, business and government partners, community stakeholdersandotherstodeveloprobust, comprehensivemarketingandcommunicationscampaignsServeasabusinesspartnertointernal,cross-functionaldepartmentsanddivisionstocreateannual marketing plans, including budget requests and allocationsDemonstrateastrongunderstandingofhowtotranslatebusinessobjectivesintosmart marketingand messagingstrategiesProducestrategicanalysisaroundgrowthopportunities,marketinginsightsandcorebusinessmetricsto drive efficiencies, decisions and resultsResearchbrandaudienceprofilesandprovideconsumerinsightsforeachbrand andinitiativetoinform marketing strategiesDevelop and track ROI measurement, design and implement marketing testing and incorporate learning into plansCRM Strategy and Execution
Oversee and champion the adoption and implementation of CRM across the organization to deliver strategic goal targetsEnsure marketing and messaging campaigns protect and enhance brand reputation, increase customer experience and promote community engagementIdentify and develop opportunities to drive incremental CRM-attributable revenue and customer insightsGuide development of strategic, data-driven, integrated multi-channel campaigns that incorporate clear marketing objectives and key performance indicator (KPI) measurementEstablish practices to ensure continuous testing and learning; regularly develop fresh and improved CRM use cases with stakeholders to positively influence scaling across the organizationCreation of Messaging and Channel Strategy
AccountableforthecreationofmarketingmessagingandchannelstrategyPrioritizeclearmarketingcommunicationobjectivesandchannelstrategyWorkacrosstheorganizationtoensureallcampaignsandprojectsarestrategicallygroundedResearchchannelconsumptionandtrends,travelersentimentandindustrytrends toidentifykeyinsights and recommend optimal macro marketing mixRecommend budget allocation to meet business objectives and inform department leadershipCollaborate with Communications, Creatives and Campaign Manager to serve as Strategic Lead
Writeandcollaborateoncampaignbriefs,coachteammembersand clientsontheircampaignbriefsasneededReviewandcollaborateonbrandcopywritingasneededParticipate in creative brainstorming and communication reviewsCross-functional Leadership
Serveasathought leaderandmentortogrowanorganizationalculturethatvaluesandproducesbest-in-class marketing strategyEncourageinnovationbyservingasachampionfornewideasCollaboratecloselyacrossthe organizationtoensurestrategyandappropriatebrandvoicearereflectedinmarketing initiativesActasabrandadvocateandmarketingexpertwithcross-functionalpartnersServeasacollaborativepartnerwithallotherdepartmentsinthedivisionandacrosstheorganizationStaycurrentonkeymarketing and CRMtrends,bestpractices,anddestinationoreconomicresearchPerform other job-related duties as assignedBudget Management
Workwiththeotherdepartmentleadersontheannualbudgetprocessandcollaboratewithcross-functional partners to ensure annual marketing budgets support strategic initiativesManagedepartmentaccountspayablesprocessandkeyvendorrelationshipsWork with the finance team to ensure ongoing tracking and forecastingTeam Management and People Leadership
CollaboratewiththeDirector,StrategicMarketingandCommunicationstoestablishannualteamgoal-setting planning sessions in accordance with departmentstrategic initiativesEnsureaclearmarketingandcommunicationsstrategyiscreatedandcommunicatedto all team membersGatherandinfuseinsightsfromalldirectreportstocreatehigher-levelmarketingstrategiesOverseeand directtheworkoftheMarketing Strategists, CRM Manager and contractorsEnsuretheteamismonitoringprogramsuccessthroughappropriatelyestablishedkeyperformanceindicators(KPIs) and results-trackingCreateacultureofmentorshipanddevelopmentwithintheteamDirecttheactivityofdirectreportsandintegrateMAC'sStrategicPlanintoareasofresponsibilityby communicating clear performance expectations and standardsExercisesupervisoryauthorityinaccordancewithMACHumanResourcePolicyandtheMACAdministration ManualHire,develop,recognize,transfer,disciplineanddischargeemployeesCreateandmaintainarewardingandproductiveworkenvironmentandfacilitateeffectiveworkingrelationships among team employeesConduct regular performance review discussions and provide appropriate coaching, counseling, direction and resolution to direct reportsCOMPETENCIES
ManagerofManagers(MOM)CompetenciesCustomer Focus -Buildingstrongcustomerrelationshipsanddeliveringcustomer-centricsolutionsStrategic Mindset -SeeingaheadtofuturepossibilitiesandtranslatingthemintobreakthroughstrategiesPlans and Aligns -PlanningandprioritizingworktomeetcommitmentsalignedwithorganizationalgoalsEnsures Accountability -HoldingselfandothersaccountabletomeetcommitmentsDrives Results -Consistentlyachievingresults,evenunderchallengingcircumstancesCollaborates -BuildingpartnershipsandworkingcollaborativelywithotherstomeetsharedobjectivesValues Differences -RecognizingthevaluethatdifferentperspectivesandculturesbringtoanorganizationBuilds Effective Teams -Buildingstrong-identityteamsthatapplytheirdiverseskillsandperspectivesto achieve common goalsCommunicates Effectively -Developinganddeliveringmulti-modecommunicationsthatconveyaclear understanding of the unique needs of different audiencesDrives Engagement -Creatingaclimatewherepeoplearemotivatedtodotheirbesttohelpthe organization achieve its objectivesOrganizational Savvy -Maneuveringcomfortablythroughcomplexpolicy,process,andpeople-related organizational dynamicsMINIMUM REQUIREMENTS
Bachelor’sdegreeinmarketingorarelatedfieldAminimumoften(10)yearsinprogressivelycomplexmarketingandbrandstrategyrolesFive (5)yearsofexperiencemanagingandsupervisingdirectreports,whichincludedresponsibilityforhiring, coaching, rewarding, disciplining and terminating employeesExperiencewithmodernmarketingcompetencies (5+ years)andinstrategicthoughtleadership,positioning, advertising, messaging, channel strategy and CRMAgencyexperiencewheretheprimarydutiesincludedstrategicmarketingandmanagingaportfolioofclientsBusiness-to-businessandconsumermarketingexperienceProficientinlocalandindustrymarket dynamicsDemonstratedmarketingstrategyandplanningskillsExperience with revenue-driving programs, especially through digital initiativesExperienceleveragingwebmetrics,digitalmediatestingmethodologyandoptimizationstrategiesStrongdataanalysisskills,proficiencyinperformancemetricsandROIanalysisIntermediateskilllevelusingMicrosoftWord,Excel,OutlookandPowerPointExcellentpresentationskillsandstory-tellingabilityAbilitytopresentandeffectivelyinfluenceatthehighestlevelsoftheorganizationValid driver’s license and a reliable vehicle to commute between job sitesDESIRABLE REQUIREMENTS
Master’sdegreeinstrategicmarketing,marketingmanagementorarelatedfieldProfessionalworkexperiencewithorinapublicsectororganizationExperiencewithexecutivecommunications,creativeservicesandeventsforeffectivecollaborationacross the divisionExperienceimplementinggeofencing,geotargetingstrategies,personalization and customer-centricity,andintegrated/multi-mediacampaignsExperience in or knowledge of aviation issues, the airline industry, and the Metropolitan Airports Commission and its programs, operations and policiesThis position involves a combination of on-site and remote work. The MAC has a policy for a hybrid work schedule where employees must spend 3 days on-site and 2 days can be remote. Among the three on-site days, one of them must be either a Monday or a Friday. Please note that during the probation period, employees are required to be on site 4 days a week. The role also requires you to be on-call for emergencies when they arise.
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