IMG Live
Senior Manager, Lifecycle Marketing – FIFA World Cup 26TM
IMG Live, Long Island City, New York, United States, 11101
Senior Manager, Lifecycle Marketing – FIFA World Cup 26
Who We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. The company is the premier and official service provider to over 150 iconic rights holders, such as the IOC, NFL, NCAA, UFC, and numerous musical artists and festivals.The Role and What You’ll Do:The Senior Manager, Lifecycle Marketing will be responsible for developing and executing strategies to engage and retain customers throughout their journey with the FIFA World Cup 26 Official Hospitality program. This role requires a strategic thinker with deep expertise in lifecycle marketing, exceptional analytical skills, and a passion for soccer.Develop and implement comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey.Create and execute personalized marketing campaigns across various channels, including email, SMS, social media, and direct mail.Identify opportunities to stand up and build new lifecycle-driven channels that deliver incremental revenue (e.g., referral, loyalty, etc).Utilize customer data and analytics to segment audiences and deliver targeted messaging that resonates with different customer segments.Design and optimize customer journeys to enhance the overall customer experience and increase lifetime value.Collaborate with the product, sales, and customer service teams to ensure a seamless and cohesive consumer experience.Develop and manage a calendar of lifecycle marketing activities, ensuring timely execution and alignment with overall marketing goals.Monitor and analyze the performance of lifecycle marketing campaigns, using data to drive continuous improvement and optimization.Manage marketing automation tools and platforms to streamline and scale lifecycle marketing efforts.Conduct regular A/B testing to identify the most effective strategies and tactics for customer engagement and retention.Stay current with industry trends and best practices in lifecycle marketing to ensure the program remains innovative and competitive.You Have These:Minimum of 7-10 years of experience in lifecycle or CRM marketing, preferably within the sports, hospitality, or events industries.Experience working on large-scale sporting events or global marketing campaigns.Proven track record of developing and executing successful lifecycle marketing campaigns.Strong understanding of customer segmentation, personalization, and journey mapping.Experience with customer loyalty programs as well as referral and retention strategies.Proficiency with marketing automation tools and CRM platforms (particularly Salesforce Marketing Cloud).Excellent analytical skills, with the ability to interpret data and make data-driven decisions.Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration.Knowledge of emerging lifecycle marketing trends and technologies.Strong project management skills, with the ability to manage multiple priorities and meet tight deadlines.Ability to think strategically and execute tactically.Passion for soccer and familiarity with the FIFA World Cup.We’d Love If You Also Have These:Bilingual or multilingual proficiency (especially French and/or Spanish).Strong network within the sports and hospitality industries.Exceptional communication and interpersonal skills.Creative thinking and problem-solving skills.Ability to work in a fast-paced and dynamic environment.Strong relationship-building skills.Knowledge of FIFA regulations and standards related to marketing and hospitality.Join us in enhancing the customer experience and driving meaningful revenue impact for the FIFA World Cup 26 Official Hospitality program by leveraging your lifecycle marketing expertise. Apply today to be part of the excitement!How we work:Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, we work from the office 4 days per week.Don’t meet every single requirement? We encourage you to apply anyway. You may be just the right candidate for this or other roles.Hiring Range Minimum:
$97,500 annually
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Hiring Range Maximum:
$130,000 annually
#J-18808-Ljbffr
Who We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. The company is the premier and official service provider to over 150 iconic rights holders, such as the IOC, NFL, NCAA, UFC, and numerous musical artists and festivals.The Role and What You’ll Do:The Senior Manager, Lifecycle Marketing will be responsible for developing and executing strategies to engage and retain customers throughout their journey with the FIFA World Cup 26 Official Hospitality program. This role requires a strategic thinker with deep expertise in lifecycle marketing, exceptional analytical skills, and a passion for soccer.Develop and implement comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey.Create and execute personalized marketing campaigns across various channels, including email, SMS, social media, and direct mail.Identify opportunities to stand up and build new lifecycle-driven channels that deliver incremental revenue (e.g., referral, loyalty, etc).Utilize customer data and analytics to segment audiences and deliver targeted messaging that resonates with different customer segments.Design and optimize customer journeys to enhance the overall customer experience and increase lifetime value.Collaborate with the product, sales, and customer service teams to ensure a seamless and cohesive consumer experience.Develop and manage a calendar of lifecycle marketing activities, ensuring timely execution and alignment with overall marketing goals.Monitor and analyze the performance of lifecycle marketing campaigns, using data to drive continuous improvement and optimization.Manage marketing automation tools and platforms to streamline and scale lifecycle marketing efforts.Conduct regular A/B testing to identify the most effective strategies and tactics for customer engagement and retention.Stay current with industry trends and best practices in lifecycle marketing to ensure the program remains innovative and competitive.You Have These:Minimum of 7-10 years of experience in lifecycle or CRM marketing, preferably within the sports, hospitality, or events industries.Experience working on large-scale sporting events or global marketing campaigns.Proven track record of developing and executing successful lifecycle marketing campaigns.Strong understanding of customer segmentation, personalization, and journey mapping.Experience with customer loyalty programs as well as referral and retention strategies.Proficiency with marketing automation tools and CRM platforms (particularly Salesforce Marketing Cloud).Excellent analytical skills, with the ability to interpret data and make data-driven decisions.Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration.Knowledge of emerging lifecycle marketing trends and technologies.Strong project management skills, with the ability to manage multiple priorities and meet tight deadlines.Ability to think strategically and execute tactically.Passion for soccer and familiarity with the FIFA World Cup.We’d Love If You Also Have These:Bilingual or multilingual proficiency (especially French and/or Spanish).Strong network within the sports and hospitality industries.Exceptional communication and interpersonal skills.Creative thinking and problem-solving skills.Ability to work in a fast-paced and dynamic environment.Strong relationship-building skills.Knowledge of FIFA regulations and standards related to marketing and hospitality.Join us in enhancing the customer experience and driving meaningful revenue impact for the FIFA World Cup 26 Official Hospitality program by leveraging your lifecycle marketing expertise. Apply today to be part of the excitement!How we work:Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, we work from the office 4 days per week.Don’t meet every single requirement? We encourage you to apply anyway. You may be just the right candidate for this or other roles.Hiring Range Minimum:
$97,500 annually
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Hiring Range Maximum:
$130,000 annually
#J-18808-Ljbffr