Iron Mountain
Director, Strategic Marketing Analytics
Iron Mountain, Boston, Massachusetts, us, 02298
Iron Mountain Director, Strategic Marketing Analytics Boston, Massachusetts Apply Now At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.Are you curious about being part of our growth story while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.Director, Marketing AnalyticsIron Mountain is looking for Director, Marketing Analytics to lead the development and execution of fact-based reporting, analysis, and analytical models used to enhance decision-making across the marketing function. This role supports the organization with a team that builds and manages the dashboards necessary for these insights, and predictive models used to produce improved results. This person will lead the strategy and governance of our marketing analytics program, helping us to mature our strategy and insights to drive better decisions as we continue our climb up the Matterhorn.The ideal candidate will have a love of data and proven understanding of analytics, as well as understand how to find patterns in the data to help drive recommendations and shape the marketing narrative.Roles/ResponsibilitiesLead efforts to evolve, define, and implement frameworks for measuring, reporting, and analyzing marketing results.Gain buy-in for measurement models from key stakeholders.Develop dashboards and standardized reports to provide ongoing insight to marketing stakeholders, then work to ensure utilization and adoption of reporting by these stakeholders.Create and maintain appropriate marketing KPIs and ROI models for marketing organization, campaigns, and out-of-campaign activities to determine effectiveness.Enable marketing team on analytics tools to ensure education and adoption.Define metrics and report on a regular cadence.Suggest and develop advanced and predictive models such as marketing mix, propensity to buy, next best offer, and customer lifetime value, then assist marketing teams in using these models to adjust their tactical mixes.Work closely with marketing operations functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data.Use data and metrics to help develop the narrative of marketing’s impact on the organization.Manage team of analytics professionals, including demand and web specialists.QualificationsMinimum of a Bachelor’s degree in a quantitative field; MBA strongly preferred.At least 7 years of proven experience in marketing analytics.A minimum of 5 years of experience in building, managing, and leading high-performing teams.Comprehensive understanding of B2B marketing organizations and processes, including demand waterfall optimization.Experience in defining and building out marketing dashboards.Proven expertise in optimizing pipeline strategy and delivering impactful insights.Familiarity and experience with Google Analytics, Salesforce, multi-attribution tools (i.e. CaliberMind), data analysis/visualization tools (Looker Studio, Tableau, Power BI, SQL, R, Python, etc.).Must have demonstrated track record of analysis; creating measurement plans and test designs, using data to inform business decisions, and operationalizing insights.Ability to thrive in a fast-paced environment and manage multiple priorities and stakeholders effectively.Excellent communication and interpersonal skills for collaboration with cross-functional teams and executive leadership.Reasonably expected salary range: $154,700.00 - $206,300.00Category: Marketing
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.Are you curious about being part of our growth story while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.Director, Marketing AnalyticsIron Mountain is looking for Director, Marketing Analytics to lead the development and execution of fact-based reporting, analysis, and analytical models used to enhance decision-making across the marketing function. This role supports the organization with a team that builds and manages the dashboards necessary for these insights, and predictive models used to produce improved results. This person will lead the strategy and governance of our marketing analytics program, helping us to mature our strategy and insights to drive better decisions as we continue our climb up the Matterhorn.The ideal candidate will have a love of data and proven understanding of analytics, as well as understand how to find patterns in the data to help drive recommendations and shape the marketing narrative.Roles/ResponsibilitiesLead efforts to evolve, define, and implement frameworks for measuring, reporting, and analyzing marketing results.Gain buy-in for measurement models from key stakeholders.Develop dashboards and standardized reports to provide ongoing insight to marketing stakeholders, then work to ensure utilization and adoption of reporting by these stakeholders.Create and maintain appropriate marketing KPIs and ROI models for marketing organization, campaigns, and out-of-campaign activities to determine effectiveness.Enable marketing team on analytics tools to ensure education and adoption.Define metrics and report on a regular cadence.Suggest and develop advanced and predictive models such as marketing mix, propensity to buy, next best offer, and customer lifetime value, then assist marketing teams in using these models to adjust their tactical mixes.Work closely with marketing operations functions on data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required data.Use data and metrics to help develop the narrative of marketing’s impact on the organization.Manage team of analytics professionals, including demand and web specialists.QualificationsMinimum of a Bachelor’s degree in a quantitative field; MBA strongly preferred.At least 7 years of proven experience in marketing analytics.A minimum of 5 years of experience in building, managing, and leading high-performing teams.Comprehensive understanding of B2B marketing organizations and processes, including demand waterfall optimization.Experience in defining and building out marketing dashboards.Proven expertise in optimizing pipeline strategy and delivering impactful insights.Familiarity and experience with Google Analytics, Salesforce, multi-attribution tools (i.e. CaliberMind), data analysis/visualization tools (Looker Studio, Tableau, Power BI, SQL, R, Python, etc.).Must have demonstrated track record of analysis; creating measurement plans and test designs, using data to inform business decisions, and operationalizing insights.Ability to thrive in a fast-paced environment and manage multiple priorities and stakeholders effectively.Excellent communication and interpersonal skills for collaboration with cross-functional teams and executive leadership.Reasonably expected salary range: $154,700.00 - $206,300.00Category: Marketing
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