Amazon
Sr Marketing Manager, Go-to-Market, AWS Startup Marketing
Amazon, Washington, District of Columbia, us, 20022
Sr Marketing Manager, Go-to-Market, AWS Startup Marketing Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world’s largest companies. This is why more startups, and over 80% of unicorns, build on AWS.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.The AWS Global Startup Marketing team is seeking an experienced Sr Marketing Manager to lead and execute our go-to-market strategy for AWS Startup tentpole initiatives. In this critical role, you'll orchestrate high-impact multichannel campaign launches and events that elevate AWS's position in the global startup ecosystem and drive acquisition of program sign-ups.You'll own the global launch calendar, seamlessly integrating Startup marketing moments into the broader AWS marketing roadmap. This requires adept navigation of cross-segment and cross-business unit dynamics, with a particular focus on our generative AI marketing initiatives. Your expertise in driving marketing promotions for tentpole events will be crucial in exceeding signup targets.The ideal candidate is a strategic thinker and self-starter, with a proven track record of successful global-scale launch programs and the ability to galvanize cross-functional teams. You'll thrive in our dynamic environment, leveraging your expertise across various marketing channels including email, blogs, digital media and advertising, social media, and content marketing.Success in this role requires a "think big" mentality coupled with a get-it-done attitude. You must be able to navigate complex, evolving, and ambiguous environments while persistently pursuing bar-raising launch campaigns that resonate with the startup ecosystem.Key job responsibilities:Orchestrate high-impact multichannel marketing campaigns that elevate AWS's position in the global startup ecosystem and promotions for tentpole initiatives to meet and exceed program signups for initiatives such as AWS GenAI Lofts, AWS GenAI Accelerator, AWS Impact Accelerator.Write compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.Own and manage the global launch calendar, integrating Startup marketing moments into the broader AWS marketing roadmap, with a high focus on generative AI marketing initiatives.Collaborate with and integrate AWS executives into Startup campaigns with talking points, social postings, and keynote presentations.Execute live launch events with operational and logistical excellence.Manage relationships with paid media partners, streaming platforms, digital communities, internal media, influencers, and podcast partners.Monitor and analyze campaign performance using data analytics and make data-driven decisions to optimize campaigns for maximum impact and ROI.You will get to work with some of the most innovative entrepreneurs, startups, Amazonians, and have a big impact every day.Minimum Requirements:6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to senior leadershipExperience in writing compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insightsExperience with Salesforce and TableauStartup Ecosystem experienceAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.The AWS Global Startup Marketing team is seeking an experienced Sr Marketing Manager to lead and execute our go-to-market strategy for AWS Startup tentpole initiatives. In this critical role, you'll orchestrate high-impact multichannel campaign launches and events that elevate AWS's position in the global startup ecosystem and drive acquisition of program sign-ups.You'll own the global launch calendar, seamlessly integrating Startup marketing moments into the broader AWS marketing roadmap. This requires adept navigation of cross-segment and cross-business unit dynamics, with a particular focus on our generative AI marketing initiatives. Your expertise in driving marketing promotions for tentpole events will be crucial in exceeding signup targets.The ideal candidate is a strategic thinker and self-starter, with a proven track record of successful global-scale launch programs and the ability to galvanize cross-functional teams. You'll thrive in our dynamic environment, leveraging your expertise across various marketing channels including email, blogs, digital media and advertising, social media, and content marketing.Success in this role requires a "think big" mentality coupled with a get-it-done attitude. You must be able to navigate complex, evolving, and ambiguous environments while persistently pursuing bar-raising launch campaigns that resonate with the startup ecosystem.Key job responsibilities:Orchestrate high-impact multichannel marketing campaigns that elevate AWS's position in the global startup ecosystem and promotions for tentpole initiatives to meet and exceed program signups for initiatives such as AWS GenAI Lofts, AWS GenAI Accelerator, AWS Impact Accelerator.Write compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.Own and manage the global launch calendar, integrating Startup marketing moments into the broader AWS marketing roadmap, with a high focus on generative AI marketing initiatives.Collaborate with and integrate AWS executives into Startup campaigns with talking points, social postings, and keynote presentations.Execute live launch events with operational and logistical excellence.Manage relationships with paid media partners, streaming platforms, digital communities, internal media, influencers, and podcast partners.Monitor and analyze campaign performance using data analytics and make data-driven decisions to optimize campaigns for maximum impact and ROI.You will get to work with some of the most innovative entrepreneurs, startups, Amazonians, and have a big impact every day.Minimum Requirements:6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to senior leadershipExperience in writing compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insightsExperience with Salesforce and TableauStartup Ecosystem experienceAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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