Russell Tobin
Lead, Advertising Measurement
Russell Tobin, San Francisco, California, United States, 94199
What are we looking for in our Lead, Advertising Measurement?
Russell Tobin's client, a social networking and advertising company is hiring an Ads Measurement Lead to work remotely
Apply Now!Employment Type:
Contract/RemotePay rate:
$68 - $78/hr. DOEResponsibilities:Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.Work with measurement vendors to understand methodologies and their impact on Client. Develop mutual roadmaps to help expand the capabilities of Client's measurement suite.Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Client advertisers and our competitive advantage.Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Client as a curator of business-critical learnings to advertisers.Required Skills:
A data-driven storyteller that's passionate about measurement to inspire and drive action.
1-3+ years in ad research or ad tech - at a research vendor, media owner, client or agency partner - with at least 1 of those years working in digital advertising.
Expertise in these three areas of measurement across verticals:Reach: impressions, viewability, on-target percentage, brand safety, etc.Resonance: brand awareness, consideration, intent, etc.Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.Requirements:
Solid technical and operational expertise in production related areas.A knowledge of experimentation and familiarity with the underlying statistical methodsfamiliar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance - and how it all works from a technical perspective.A strong background in the execution, analysis, and presentation of quantitative advertising research.Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
Benefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CB
Rate/Salary: $68 - $78/hr. DOE
Russell Tobin's client, a social networking and advertising company is hiring an Ads Measurement Lead to work remotely
Apply Now!Employment Type:
Contract/RemotePay rate:
$68 - $78/hr. DOEResponsibilities:Daily responsibilities will span across advertising measurement, vendor development, advertising strategy, teaching and supporting our sales team, and research.Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, 1st and 3rd party insights storytelling, and custom research.Work with measurement vendors to understand methodologies and their impact on Client. Develop mutual roadmaps to help expand the capabilities of Client's measurement suite.Leverage measurement results to drive sales impact - developing performance benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Client advertisers and our competitive advantage.Develop and support our go-to-market teams with your measurement expertise, industry knowledge, and insights.Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Client as a curator of business-critical learnings to advertisers.Required Skills:
A data-driven storyteller that's passionate about measurement to inspire and drive action.
1-3+ years in ad research or ad tech - at a research vendor, media owner, client or agency partner - with at least 1 of those years working in digital advertising.
Expertise in these three areas of measurement across verticals:Reach: impressions, viewability, on-target percentage, brand safety, etc.Resonance: brand awareness, consideration, intent, etc.Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc.Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.Requirements:
Solid technical and operational expertise in production related areas.A knowledge of experimentation and familiarity with the underlying statistical methodsfamiliar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance - and how it all works from a technical perspective.A strong background in the execution, analysis, and presentation of quantitative advertising research.Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
Benefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CB
Rate/Salary: $68 - $78/hr. DOE