EHE Health
Senior Marketing Automation Manager
EHE Health, New York, New York, us, 10261
Who we are:
EHE Health is a national preventive healthcare provider network that partners with mid- and large-sized employers to help their employees and dependents stay healthy by detecting health risks early and supplying personalized tools and resources for year-round wellbeing, going far beyond an annual exam.
Named by Fortune Magazine and Great Place to Work® as one of the Best Workplaces in healthcare, EHE Health is headquartered in New York City and has over 200 health clinics across the U.S., staffed by a network of curated primary care physicians and clinicians.
EHE Health was recently acquired by Consello Capital, the private equity arm of Consello. This transformative partnership leverages Consello's proven expertise in scaling high-growth ventures and its extensive network of industry leaders. Together, EHE Health and Consello will unlock unprecedented opportunities to accelerate EHE Health's mission of revolutionizing preventive care.
What we're looking for:
EHE is looking for a talented
Senior Marketing Automation Manager
that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and data analysis of our entire multi-touch email nurture streams.
The Senior Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Salesforce Marketing Cloud and its integrations.
In this role, you will:
Serve as the primary contact for building and deploying multi-touch, logic-driven nurture streams in Salesforce Marketing CloudManage and optimize multiple email segmentation criteria within Salesforce Marketing Cloud, ensuring adherence to specific client preferences regarding email cadence, content personalization, and audience targeting for effective engagementServe as the primary Salesforce Marketing Cloud power user and oversee its maintenance and developmentReport on campaign performance and implement optimizations using data-backed recommendationsEstablish, maintain and document scalable processes that ensure best practices for our GTM strategiesTroubleshoot system integrations, and drive new systems integrations as neededComplete campaign analytics and reporting, share with departments and drive program improvements as neededManage end-to-end production process for email campaignsOptimize results for email campaigns by testing subject lines, creative, copyBe the expert on email best practices, deliverability, and CAN-SPAM lawsEnsure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
What the role requires:
Bachelor's degree in a technical or analytically related field (e.g., Science, Technology, Finance)4+ years of experience related to marketing automation (Salesforce Marketing Cloud preferred)Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaignsKnowledge of basic SQL queriesExperience deploying A/B and multivariate testing initiativesAbility to troubleshoot and resolve basic rendering issues in email codeExperience with SalesforceExperience in marketing funnel automation, operations and analyticsDemonstrated ability for building complex nurture streamsComfortable working in a fast-paced marketing environmentExceptional organizational skills and attention to detailComfortable providing guidance for competing demands and managing expectationsDemonstrated analytical capabilityAdvanced proficiency with MS ExcelWeb analytics and web development experience a plusExcellent written and verbal communication skill
What we offer:
Competitive salaryMedical, dental, vision, life and disability insuranceEmployer-matched 401(k) planTuition reimbursementEmployee access to our wellness clinicsGym membership
The salary range for this position is $100,000 - $125,000 and is determined by a number of factors, including the candidate's experience, qualifications, and skills.
EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.
EHE Health is a national preventive healthcare provider network that partners with mid- and large-sized employers to help their employees and dependents stay healthy by detecting health risks early and supplying personalized tools and resources for year-round wellbeing, going far beyond an annual exam.
Named by Fortune Magazine and Great Place to Work® as one of the Best Workplaces in healthcare, EHE Health is headquartered in New York City and has over 200 health clinics across the U.S., staffed by a network of curated primary care physicians and clinicians.
EHE Health was recently acquired by Consello Capital, the private equity arm of Consello. This transformative partnership leverages Consello's proven expertise in scaling high-growth ventures and its extensive network of industry leaders. Together, EHE Health and Consello will unlock unprecedented opportunities to accelerate EHE Health's mission of revolutionizing preventive care.
What we're looking for:
EHE is looking for a talented
Senior Marketing Automation Manager
that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and data analysis of our entire multi-touch email nurture streams.
The Senior Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Salesforce Marketing Cloud and its integrations.
In this role, you will:
Serve as the primary contact for building and deploying multi-touch, logic-driven nurture streams in Salesforce Marketing CloudManage and optimize multiple email segmentation criteria within Salesforce Marketing Cloud, ensuring adherence to specific client preferences regarding email cadence, content personalization, and audience targeting for effective engagementServe as the primary Salesforce Marketing Cloud power user and oversee its maintenance and developmentReport on campaign performance and implement optimizations using data-backed recommendationsEstablish, maintain and document scalable processes that ensure best practices for our GTM strategiesTroubleshoot system integrations, and drive new systems integrations as neededComplete campaign analytics and reporting, share with departments and drive program improvements as neededManage end-to-end production process for email campaignsOptimize results for email campaigns by testing subject lines, creative, copyBe the expert on email best practices, deliverability, and CAN-SPAM lawsEnsure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
What the role requires:
Bachelor's degree in a technical or analytically related field (e.g., Science, Technology, Finance)4+ years of experience related to marketing automation (Salesforce Marketing Cloud preferred)Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaignsKnowledge of basic SQL queriesExperience deploying A/B and multivariate testing initiativesAbility to troubleshoot and resolve basic rendering issues in email codeExperience with SalesforceExperience in marketing funnel automation, operations and analyticsDemonstrated ability for building complex nurture streamsComfortable working in a fast-paced marketing environmentExceptional organizational skills and attention to detailComfortable providing guidance for competing demands and managing expectationsDemonstrated analytical capabilityAdvanced proficiency with MS ExcelWeb analytics and web development experience a plusExcellent written and verbal communication skill
What we offer:
Competitive salaryMedical, dental, vision, life and disability insuranceEmployer-matched 401(k) planTuition reimbursementEmployee access to our wellness clinicsGym membership
The salary range for this position is $100,000 - $125,000 and is determined by a number of factors, including the candidate's experience, qualifications, and skills.
EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.