Solution Tree
Marketing Manager - Ed Tech
Solution Tree, Bloomington, Indiana, United States, 47401
REMOTE/Work From Home Position – Some Travel (including overnight) RequiredSolution TreeAbout Us:Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.Employees Enjoy:Innovative, team-oriented environmentWorking with leading voices and rising stars in staff developmentA compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.Doing work that mattersPosition SummaryMarketing Manager – Ed Tech:The Marketing Manager (MM) – Ed Tech will lead efforts to grow Solution Tree Ed Tech products, primarily Global Professional Development Teams (GPDT) and Avanti (myAvanti.com). The MM will develop and execute the marketing strategy for this growing business unit. The MM will keep an eye on market research, monitor spending/conversion rates, and analyze the overall effectiveness of individual campaigns, as well as (in collaboration with Sales) be accountable for delivering revenue based on a plan. This role has one direct report.Summary of Essential Job Functions:Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Develops and executes annual marketing plansGathers data, solicits input from stakeholders, creates strategy and campaign plans that define the target audience and messaging strategyProvides leadership on the execution and delivery of marketing communications (design, copy, lists) to ensure they are timely, strategic, and effective, including guidance and review of marketing tactics for sales (e.g., info sheets), brochures, catalogs, ads, website, email, related webinars, and other support collateral.Obtain and preserve product knowledge specific to the Ed Tech business unit.Purchases relevant media (ads, lists, etc.) needed to support campaigns while staying within budgets.Follows up on project action items and communicates with key stakeholdersAnalyzes tracking and sales data on an ongoing basis; reports regularly on return on ad spend results to the marketing team and stakeholders; adjusts campaigns as needed to ensure anticipated results.Monitors campaign expenses against the budget and communicates discrepancies to stakeholders.Tracks and codes related invoices as necessaryCollects data and feedback on completed campaigns to aid future planning and budgeting.Partners with Sales for trade show activities and other event-related activitiesOther duties as assigned.Competencies:Thinks strategically and initiates effective, creative, informed campaigns that accomplish revenue goals.Excited about innovation, technology, and opportunities AI can bring.Shows resourcefulness in identifying interventions and support for struggling sales.Proactively creates systems to organize information and workflow to execute campaigns.Demonstrates leadership in forging strong partnerships with internal and external stakeholders.Takes initiative to analyze and present data to others to build support and demonstrate results.Shows patience, flexibility, and resourcefulness in communicating and resolving issues with others.Highly organizedPosition Type/Expected Hours of Work:This is a full-time, remote position. Days and hours are typically Monday through Friday, 8:00am to 5:00pm.
Occasional evening and weekend work and travel are necessary as job duties dictate.Travel:Some travel, including overnights, is expected for trade show attendance, quarterly department meetings, and our annual company retreat (which usually takes place in January each year).Required Education and Experience:BA required; degree in marketing or business preferred.3-5 years of experience in marketing.Proficiency in Microsoft Office, particularly ExcelSuperior communication, collaboration, and organization skillsStrong mathematical and analytical skillsAbility to learn and use project management software (e.g. Adobe Workfront)NOTE: Please provide an online portfolio, containing examples of both web and print design along with your resume when submitting your application for the position.Remote Work Environment and Personal Obligation ManagementAs a remote-first company, we are committed to providing our team members with the flexibility to work from anywhere. However, to maintain our standards of excellence and ensure uninterrupted productivity, we have specific expectations regarding the remote work environment.Dedicated Workspace: Employees are expected to establish a dedicated, quiet workspace that is free of distractions. This environment should be conducive to professional activities and mirror the focus and privacy one would expect in an in-office setting.Personal Obligations: While we recognize the challenges of balancing professional responsibilities with personal obligations, including childcare, we rely on our team members to manage these aspects effectively during work hours. It is essential that personal obligations do not impede work commitments. Employees are responsible for arranging appropriate care or support to ensure they can dedicate their full attention to their work tasks without interruption.We believe these practices are key to fostering a productive and respectful remote working culture, where every team member can contribute their best work. We evaluate candidates based on a holistic view of their qualifications, including but not limited to their skills, experience, and education. Our goal is to offer a competitive compensation package that reflects the value we believe each employee brings to our team. The final salary for the position will be determined after a thorough evaluation of the successful candidate's relevant qualifications in relation to our compensation structure, which is designed to reward contributions and performance.Our Company's Rooted Commitment to Attractive BenefitsAnnual RaisesEmployee DiscountsPaid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)Competitive Bonus StructuresEmployee Assistance Program (EAP)401k Retirement Plan with Employer matchHealth Insurance Plans (medical, dental, vision)HSA and Flexible Spending Accounts (ie. childcare and many more)Employer-paid Short-Term Disability (STD) and Basic Life Insurance.
Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
Compliance with FMLA and state-specific leave laws for necessary time offRequest for Reasonable AccommodationIf you need reasonable accommodation to fulfill an application due to a recognized disability under applicable law, kindly email HumanResources@SolutionTree.com. Please be aware that this email is intended solely to respond to specific requests for assistance related to completing the application as an accommodation for a disability. Other inquiries will not be addressed.DisclaimersThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.
Occasional evening and weekend work and travel are necessary as job duties dictate.Travel:Some travel, including overnights, is expected for trade show attendance, quarterly department meetings, and our annual company retreat (which usually takes place in January each year).Required Education and Experience:BA required; degree in marketing or business preferred.3-5 years of experience in marketing.Proficiency in Microsoft Office, particularly ExcelSuperior communication, collaboration, and organization skillsStrong mathematical and analytical skillsAbility to learn and use project management software (e.g. Adobe Workfront)NOTE: Please provide an online portfolio, containing examples of both web and print design along with your resume when submitting your application for the position.Remote Work Environment and Personal Obligation ManagementAs a remote-first company, we are committed to providing our team members with the flexibility to work from anywhere. However, to maintain our standards of excellence and ensure uninterrupted productivity, we have specific expectations regarding the remote work environment.Dedicated Workspace: Employees are expected to establish a dedicated, quiet workspace that is free of distractions. This environment should be conducive to professional activities and mirror the focus and privacy one would expect in an in-office setting.Personal Obligations: While we recognize the challenges of balancing professional responsibilities with personal obligations, including childcare, we rely on our team members to manage these aspects effectively during work hours. It is essential that personal obligations do not impede work commitments. Employees are responsible for arranging appropriate care or support to ensure they can dedicate their full attention to their work tasks without interruption.We believe these practices are key to fostering a productive and respectful remote working culture, where every team member can contribute their best work. We evaluate candidates based on a holistic view of their qualifications, including but not limited to their skills, experience, and education. Our goal is to offer a competitive compensation package that reflects the value we believe each employee brings to our team. The final salary for the position will be determined after a thorough evaluation of the successful candidate's relevant qualifications in relation to our compensation structure, which is designed to reward contributions and performance.Our Company's Rooted Commitment to Attractive BenefitsAnnual RaisesEmployee DiscountsPaid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)Competitive Bonus StructuresEmployee Assistance Program (EAP)401k Retirement Plan with Employer matchHealth Insurance Plans (medical, dental, vision)HSA and Flexible Spending Accounts (ie. childcare and many more)Employer-paid Short-Term Disability (STD) and Basic Life Insurance.
Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
Compliance with FMLA and state-specific leave laws for necessary time offRequest for Reasonable AccommodationIf you need reasonable accommodation to fulfill an application due to a recognized disability under applicable law, kindly email HumanResources@SolutionTree.com. Please be aware that this email is intended solely to respond to specific requests for assistance related to completing the application as an accommodation for a disability. Other inquiries will not be addressed.DisclaimersThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.