iHerb Inc.
International Marketing Manager- LATAM
iHerb Inc., Irvine, California, United States, 92713
Job Summary:
We are looking for a Marketing Manager to help grow our business in Latin America. In this role, the Marketing Manager will provide market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.
Job Expectations:
MarketingDevelop a deep understanding of what resonates with customers in Latin America and design appropriate communication journeys to drive brand awareness in Latin AmericaEnhance existing marketing strategy and test different channels to design optimal media mixCollaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)Work with external agencies to manage local marketing initiativesPartnerships
Lead partnership development activities to drive customer and sales growth in Latin America; marketing partnerships across payment, financial services, affiliates, influencers and other platforms.Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology.Management of partner relationships on a day-to-day basis.Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationshipsTogether with Director of Marketing, International Markets, serve as main point of contact during partnership deal negotiationsThe duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
Strong understanding of the e-commerce industry and competitive landscape in the Latin America region, with deep market knowledge of at least one country in Latin America.Strong understanding of Latin American online shopping trends and behavior.Native fluency (verbal and written) in Portuguese is a requirement, Spanish a plus; language test requiredStrong partner engagement skills with the ability to develop relationships, and magnify existing partner channelsDeep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRMComfortable with analyzing data and crafting a narrative based on dataAbility to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolutionMarketing agency management experience requiredExperience in working with international companies and global brands requiredStrong leadership behavior, sound judgment, great decision making capabilities, problem solving skills.This will be a remote work position based in the United States, reporting directly to the Director of Marketing, International MarketsEquipment Knowledge:
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience Requirements:
Generally requires a minimum of 8+ years of overall digital marketing and partnership experience.
Education Requirements:
Bachelor's Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.
#LI-LR1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale:
$77,234-$147,446 USD
Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer • Empower Our People • Be Entrepreneurial & Pivot Quickly •Embrace Diversity & Inclusion • Strive for Simplicity
iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
We are looking for a Marketing Manager to help grow our business in Latin America. In this role, the Marketing Manager will provide market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.
Job Expectations:
MarketingDevelop a deep understanding of what resonates with customers in Latin America and design appropriate communication journeys to drive brand awareness in Latin AmericaEnhance existing marketing strategy and test different channels to design optimal media mixCollaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)Work with external agencies to manage local marketing initiativesPartnerships
Lead partnership development activities to drive customer and sales growth in Latin America; marketing partnerships across payment, financial services, affiliates, influencers and other platforms.Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology.Management of partner relationships on a day-to-day basis.Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationshipsTogether with Director of Marketing, International Markets, serve as main point of contact during partnership deal negotiationsThe duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills and Abilities:
Required:
Strong understanding of the e-commerce industry and competitive landscape in the Latin America region, with deep market knowledge of at least one country in Latin America.Strong understanding of Latin American online shopping trends and behavior.Native fluency (verbal and written) in Portuguese is a requirement, Spanish a plus; language test requiredStrong partner engagement skills with the ability to develop relationships, and magnify existing partner channelsDeep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRMComfortable with analyzing data and crafting a narrative based on dataAbility to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolutionMarketing agency management experience requiredExperience in working with international companies and global brands requiredStrong leadership behavior, sound judgment, great decision making capabilities, problem solving skills.This will be a remote work position based in the United States, reporting directly to the Director of Marketing, International MarketsEquipment Knowledge:
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience Requirements:
Generally requires a minimum of 8+ years of overall digital marketing and partnership experience.
Education Requirements:
Bachelor's Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.
#LI-LR1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale:
$77,234-$147,446 USD
Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer • Empower Our People • Be Entrepreneurial & Pivot Quickly •Embrace Diversity & Inclusion • Strive for Simplicity
iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.