Wake Technical Community College
Communications and Marketing Specialist
Wake Technical Community College, Wilmington, North Carolina, United States, 28412
Salary:
$41,208.00 - $53,340.00 Annually
Location :
Southern Wake Campus
Job Type:
Full-time, Annual
Job Number:
06207
Division:
Communications and Marketing
Department:
Communications and Marketing
Opening Date:
07/30/2024
FLSA:
Non-Exempt
Position Description
The Communications and Marketing Specialist works with a team of marketing, public relations, and graphic design professionals to develop and execute effective marketing and communications initiatives across multiple platforms. This position is an effective storyteller, responsible for writing creative promotional content, and accurate and clear informational content, and delivering that content over various digital and traditional platforms.Responsibilities and Duties (*Essential Functions)
To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.
*Writes creative, persuasive promotional content for print and digital marketing collateral including ads, commercials, publications, brochures, and digital monitors
*Writes and formats compelling email and newsletter content for the general public, community stakeholders, and prospective and continuing students, and disseminates using email distribution system
*Writes press releases, student success stories, and website news articles that highlight Wake Tech initiatives, activities, and successes.
*Writes accurate and effective internal informational messages for employees and students
*Supports the coordination and execution of marketing campaign activities, including delivery of advertising assets to vendors and oversight of marketing tables at key events utilizing promotional collateral, signage, and giveaway items
*Attends college and student events, taking photographs and video, and writing articles for dissemination on website, social media and in printed publications
Serves as liaison with student leaders and helps mine success stories about students and alumni
Writes and posts announcements and digital slides on the college's employee and student portals
Serves as back up on social media and digital monitor posting as needed
Supports special event planning
Collaborates with Creative Services on design, photography and other visuals
#IDHPQualifications
Knowledge, Skills and Abilities:
Exceptional writing and editing skills
Exceptional customer service and interpersonal skills, both verbal and written
Demonstrated thorough knowledge of marketing and communications best practices to leverage consumer psychology and targeted marketing to create long-term strategies to ultimately increase enrollment, retention, and engagement of current or recent students
Skilled in market research, data interpretation, and use of analytics to track outcomes and assess effectiveness of messages, modalities, and timing, and adjusts marketing communication plans accordingly
Proficient in Microsoft Office Suite
Proficient in digital communications methods and strategies, including but not limited to: email, social media, website, mobile app, and digital publications and monitors
Ability to problem-solve, thinking logically, and troubleshoot issues
Ability to maintain strict confidentiality at all times
Excellent organizational and time management skills
Ability to multi-task and work with a high degree of accuracy in a fast-paced environment
Ability to work outside of normal business hours to relay important announcements or attend student events when needed
Minimum Requirements:
Bachelor's degree in Communications, Marketing, Public Relations, or related field
Two years' experience in communications, marketing, public relations with a focus on digital communications
Must be able to work outside of normal business hours when needed to perform the job
Preferences:
Experience working in communications at a higher education institution Experience with a CRM system
We Value a Diverse Workforce!
As an equal employment opportunity employer, Wake Tech values diversity, equity and inclusion in our workforce. Wake Tech is committed to reaching students in every part of Wake County and rallying around them to go as far as their dreams, talents, and resilience will take them. As an institution of higher education, we are committed to valuing the unique experiences and diversity of the Wake Tech community. Wake Tech needs people from all backgrounds and swaths of life to help provide instruction, services, resources, and support to our students and the community. We strive to be self-reflective of the kind of student body we represent and culture that we are building, and we care deeply about supporting each employee's professional growth.
Benefits at a Glance
Wake Technical Community College provides a comprehensive, affordable insurance and benefits program. We are continuously investigating new benefit offerings that are responsive to the needs of our annual** employees. Click
here
for more information.State Health PlanHealth Care and Dependent Care Flexible Spending AccountsHealth Care Exchange NoticeDental InsuranceVision InsuranceAdditional Supplemental InsurancesDisability PlanNC Retirement PlanLeave (Vacation, Sick, FMLA, Civil and Military, Community Service, Education, and Voluntary Shared)Paid HolidaysPrior State Service VerificationSupplemental Retirement PlanEmployee Assistance ProgramEducation BenefitsCollege Savings ProgramState Employees' Credit UnionState Employees Association of NC (SEANC)Employee Discount ProgramIdentity Theft InsuranceFor further information, please contact 919-866-7890.
**Please note: Most temporary (part-time or full-time) employees do not earn benefits.
01
This position requires a demonstrated thorough knowledge of marketing and communications best practices to leverage consumer psychology and targeted marketing to create long-term strategies. Please describe your experience related to this.
02
Please describe your experience in market research, data interpretation, and use of analytics to track outcomes and assess effectiveness of messages, modalities, and timing, and adjusting marketing communication plans accordingly.
03
Are you able to work outside of normal business hours to relay important announcements or attend student events when needed?
YesNo
04
Please thoroughly describe your experience in communications, marketing, and/or public relations, specifically experience with a focus on digital communications.
05
Do you have experience working in communications at a higher education institution? If so, please describe.
06
Do you have experience with a CRM system? If so, please provide details.
Required Question
$41,208.00 - $53,340.00 Annually
Location :
Southern Wake Campus
Job Type:
Full-time, Annual
Job Number:
06207
Division:
Communications and Marketing
Department:
Communications and Marketing
Opening Date:
07/30/2024
FLSA:
Non-Exempt
Position Description
The Communications and Marketing Specialist works with a team of marketing, public relations, and graphic design professionals to develop and execute effective marketing and communications initiatives across multiple platforms. This position is an effective storyteller, responsible for writing creative promotional content, and accurate and clear informational content, and delivering that content over various digital and traditional platforms.Responsibilities and Duties (*Essential Functions)
To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.
*Writes creative, persuasive promotional content for print and digital marketing collateral including ads, commercials, publications, brochures, and digital monitors
*Writes and formats compelling email and newsletter content for the general public, community stakeholders, and prospective and continuing students, and disseminates using email distribution system
*Writes press releases, student success stories, and website news articles that highlight Wake Tech initiatives, activities, and successes.
*Writes accurate and effective internal informational messages for employees and students
*Supports the coordination and execution of marketing campaign activities, including delivery of advertising assets to vendors and oversight of marketing tables at key events utilizing promotional collateral, signage, and giveaway items
*Attends college and student events, taking photographs and video, and writing articles for dissemination on website, social media and in printed publications
Serves as liaison with student leaders and helps mine success stories about students and alumni
Writes and posts announcements and digital slides on the college's employee and student portals
Serves as back up on social media and digital monitor posting as needed
Supports special event planning
Collaborates with Creative Services on design, photography and other visuals
#IDHPQualifications
Knowledge, Skills and Abilities:
Exceptional writing and editing skills
Exceptional customer service and interpersonal skills, both verbal and written
Demonstrated thorough knowledge of marketing and communications best practices to leverage consumer psychology and targeted marketing to create long-term strategies to ultimately increase enrollment, retention, and engagement of current or recent students
Skilled in market research, data interpretation, and use of analytics to track outcomes and assess effectiveness of messages, modalities, and timing, and adjusts marketing communication plans accordingly
Proficient in Microsoft Office Suite
Proficient in digital communications methods and strategies, including but not limited to: email, social media, website, mobile app, and digital publications and monitors
Ability to problem-solve, thinking logically, and troubleshoot issues
Ability to maintain strict confidentiality at all times
Excellent organizational and time management skills
Ability to multi-task and work with a high degree of accuracy in a fast-paced environment
Ability to work outside of normal business hours to relay important announcements or attend student events when needed
Minimum Requirements:
Bachelor's degree in Communications, Marketing, Public Relations, or related field
Two years' experience in communications, marketing, public relations with a focus on digital communications
Must be able to work outside of normal business hours when needed to perform the job
Preferences:
Experience working in communications at a higher education institution Experience with a CRM system
We Value a Diverse Workforce!
As an equal employment opportunity employer, Wake Tech values diversity, equity and inclusion in our workforce. Wake Tech is committed to reaching students in every part of Wake County and rallying around them to go as far as their dreams, talents, and resilience will take them. As an institution of higher education, we are committed to valuing the unique experiences and diversity of the Wake Tech community. Wake Tech needs people from all backgrounds and swaths of life to help provide instruction, services, resources, and support to our students and the community. We strive to be self-reflective of the kind of student body we represent and culture that we are building, and we care deeply about supporting each employee's professional growth.
Benefits at a Glance
Wake Technical Community College provides a comprehensive, affordable insurance and benefits program. We are continuously investigating new benefit offerings that are responsive to the needs of our annual** employees. Click
here
for more information.State Health PlanHealth Care and Dependent Care Flexible Spending AccountsHealth Care Exchange NoticeDental InsuranceVision InsuranceAdditional Supplemental InsurancesDisability PlanNC Retirement PlanLeave (Vacation, Sick, FMLA, Civil and Military, Community Service, Education, and Voluntary Shared)Paid HolidaysPrior State Service VerificationSupplemental Retirement PlanEmployee Assistance ProgramEducation BenefitsCollege Savings ProgramState Employees' Credit UnionState Employees Association of NC (SEANC)Employee Discount ProgramIdentity Theft InsuranceFor further information, please contact 919-866-7890.
**Please note: Most temporary (part-time or full-time) employees do not earn benefits.
01
This position requires a demonstrated thorough knowledge of marketing and communications best practices to leverage consumer psychology and targeted marketing to create long-term strategies. Please describe your experience related to this.
02
Please describe your experience in market research, data interpretation, and use of analytics to track outcomes and assess effectiveness of messages, modalities, and timing, and adjusting marketing communication plans accordingly.
03
Are you able to work outside of normal business hours to relay important announcements or attend student events when needed?
YesNo
04
Please thoroughly describe your experience in communications, marketing, and/or public relations, specifically experience with a focus on digital communications.
05
Do you have experience working in communications at a higher education institution? If so, please describe.
06
Do you have experience with a CRM system? If so, please provide details.
Required Question