Capital Senior Living
Senior Marketing Manager
Capital Senior Living, Addison, Texas, United States, 75001
About Sonida Senior Living
Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Company operates 82 communities that are home to nearly 7,800 residents across 19 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them family.
Job Description :
Enhance Sonida’s customer journey to help older adults and their loved ones navigate the complex senior living landscape and potentially long path to purchase by implementing a cohesive omnichannel marketing strategy that provides prospects a tailored experience that addresses their individual pain points, needs and preferences and positively impacts KPIs.
Responsibilities:
Translate marketing strategy into actionable marketing plans, tactics and timelines and direct the team to execute across channelsOversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and public relationsDevelop and manage an overarching content strategy that supports marketing KPIsEngage in continual process improvement to streamline workflows and improve team collaborationRegularly assess marketing tech stack to ensure the optimal platforms and tools are in place to achieve the marketing strategyManage content creation process and timelineEnsure optimal tracking, A/B testing and reporting are in place, analyze data to evaluate campaign performance and identify trends and opportunities - share highlights and recommendations weeklyResponsible for ongoing website maintenance and enhancementsManage marketing onboarding, training, support and internal communication, working with team to prioritize workload, assign resources and identify ongoing opportunities for improvementManage internal communication content development for company intranetManage the process, tracking, timing and execution of marketing deliverables for new community acquisitionsConduct market research and competitive analysis to identify opportunities and optimize marketing effortsCollaborate with sales, operations, and other departments to ensure alignment and support marketing initiativesManage and mentor a high-performing marketing team, providing guidance and support to achieve departmental goalsEducation and Experience:
Bachelor's degree in Marketing, Business Administration, or a related field7-10 years’ experience in marketing roles, with an emphasis on digital marketing, including 5+ years’ experience managing team membersMinimum of 7-10 years of experience in marketing, with a strong focus in digital marketing, including 3-5 years managing and leading a marketing teamProven track record of developing and executing successful marketing campaignsStrong analytical skills and ability to interpret data to inform decision-makingSkill/ knowledge requirements:
Strong understanding of digital marketing channels and tactics (technical and on-page SEO, SEM, CRO, social media, content marketing, email marketing, etc.)Solid understanding of the technical aspects of marketing and how they impact processes and workflows, e.g., domain management, CDNs, data tracking, analytics and visualization, website design and development, WordPress, CRM integration and management, automation, etc.)Excellent leadership, communication, and interpersonal skillsProficient in data analytics and reporting
Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Company operates 82 communities that are home to nearly 7,800 residents across 19 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them family.
Job Description :
Enhance Sonida’s customer journey to help older adults and their loved ones navigate the complex senior living landscape and potentially long path to purchase by implementing a cohesive omnichannel marketing strategy that provides prospects a tailored experience that addresses their individual pain points, needs and preferences and positively impacts KPIs.
Responsibilities:
Translate marketing strategy into actionable marketing plans, tactics and timelines and direct the team to execute across channelsOversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and public relationsDevelop and manage an overarching content strategy that supports marketing KPIsEngage in continual process improvement to streamline workflows and improve team collaborationRegularly assess marketing tech stack to ensure the optimal platforms and tools are in place to achieve the marketing strategyManage content creation process and timelineEnsure optimal tracking, A/B testing and reporting are in place, analyze data to evaluate campaign performance and identify trends and opportunities - share highlights and recommendations weeklyResponsible for ongoing website maintenance and enhancementsManage marketing onboarding, training, support and internal communication, working with team to prioritize workload, assign resources and identify ongoing opportunities for improvementManage internal communication content development for company intranetManage the process, tracking, timing and execution of marketing deliverables for new community acquisitionsConduct market research and competitive analysis to identify opportunities and optimize marketing effortsCollaborate with sales, operations, and other departments to ensure alignment and support marketing initiativesManage and mentor a high-performing marketing team, providing guidance and support to achieve departmental goalsEducation and Experience:
Bachelor's degree in Marketing, Business Administration, or a related field7-10 years’ experience in marketing roles, with an emphasis on digital marketing, including 5+ years’ experience managing team membersMinimum of 7-10 years of experience in marketing, with a strong focus in digital marketing, including 3-5 years managing and leading a marketing teamProven track record of developing and executing successful marketing campaignsStrong analytical skills and ability to interpret data to inform decision-makingSkill/ knowledge requirements:
Strong understanding of digital marketing channels and tactics (technical and on-page SEO, SEM, CRO, social media, content marketing, email marketing, etc.)Solid understanding of the technical aspects of marketing and how they impact processes and workflows, e.g., domain management, CDNs, data tracking, analytics and visualization, website design and development, WordPress, CRM integration and management, automation, etc.)Excellent leadership, communication, and interpersonal skillsProficient in data analytics and reporting