Children's Hospital Los Angeles
Marketing Manager / Strategic Marketing
Children's Hospital Los Angeles, Glendale, California, us, 91222
NATIONAL LEADERS IN PEDIATRIC CARERanked among the top 10 pediatric hospitals in the nation, Children's Hospital Los Angeles (CHLA) provides the best care for kids in California.
Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.
The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient. And together, CHLA team members will turn health care into health transformation.
Join a hospital where the work you do will matter-to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding.
It's Work That Matters.
Overview
PLEASE NOTE:
This position is a remote position, however, a primary residence in California is required prior to starting at CHLA. All applicants that reside outside of California must be willing to relocate.
Purpose Statement/Position Summary:
Children's Hospital Los Angeles maintains a best-in-class Marketing and Communications department that oversees all content, creative and marketing efforts on behalf of the institution in concert with agency and vendor partners. Children's Hospital Los Angeles is looking for an experienced marketing manager to be responsible for development, implementation and execution of strategic marketing plans for the organization's service lines and destination programs. The individual will work to develop business cases for marketing programs at the proposal stage and make recommendations on strategic marketing tactics. This individual will assess requests for marketing for viability, work with subject matter experts and leadership to develop marketing plans and campaigns for approval, lead strategic kick off meetings, oversee execution and determine key performance indicators to measure the viability of CHLA's marketing efforts. The candidate will work with Executive Director of Strategic Marketing to forecast budgets and report on results.
Minimum Qualifications/Work Experience:• 8+ years in marketing• 3+ years in health care marketing or related field• Windows, Adobe Creative Cloud, Microsoft Office, WebDAM, Workfront• Stellar communication, presentation, problem solving, and project-management skills• Experience in development of integrated marketing plans• Strong understanding of business objectives• Understanding of design, copy, and traditional/digital/web best practices• Proficient in long and short-term planning, and ability to thrive under the pressure of tight deadlines• Demonstrate a growing ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects • Familiarity with marketing tools such as Marketo, Hubspot, Salesforce a plus • Knowledge of Workfront and Agile methodology a plus.• Expertise in health care marketing preferred Must be able to demonstrate:• Proven experience in writing and executing strategic marketing plans for key business units/service lines• Ability to identify target audiences (B2B, B2C) and customer journey • Intimate understanding of traditional and emerging marketing channels that engage, educate and motivate action• Experience in customer relationship management and marketing automation tools • Knowledge of digital and direct response/call to action marketing • Ability to think creatively and innovatively• Ability to manage marketing campaigns within budget• Ability to forecast and identify trends and challenges• Familiarity with the latest trends, martech solutions and methodologies• Solid knowledge of marketing metrics and processing metrics for reporting• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) and optimization of Google Adwords campaigns, A/B testing and development of direct response efforts as discrete from branding efforts• Strong analytical and project management skills • Extraordinary communication skills• Strong problem-solving ability, including metrics-driven thinking• Ability to travel locally as necessary and organize promotional events in support of the brand• Healthcare and agency experience a plus
Education/Licensure/Certification:
BA/BS in Marketing or other related field.
Pay Scale Information
USD $80,288.00 - USD $144,518.40
CHLA values the contribution each Team Member brings to our organization. Final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to education and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed on this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. CHLA looks forward to introducing you to our world-class organization where we create hope and build healthier futures.
Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe. As a premier Magnet teaching hospital, you'll find an environment that's alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support. CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career!
CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.
At Children's Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer. We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances. We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance.
Qualified Applicants with disabilities are entitled to reasonable accommodation under the California Fair Employment and Housing Act and the Americans with Disabilities Act. Please contact CHLA Human Resources if you need assistance completing the application process.
Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community at CHLA.Marketing - Strategic Marketing
Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.
The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient. And together, CHLA team members will turn health care into health transformation.
Join a hospital where the work you do will matter-to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding.
It's Work That Matters.
Overview
PLEASE NOTE:
This position is a remote position, however, a primary residence in California is required prior to starting at CHLA. All applicants that reside outside of California must be willing to relocate.
Purpose Statement/Position Summary:
Children's Hospital Los Angeles maintains a best-in-class Marketing and Communications department that oversees all content, creative and marketing efforts on behalf of the institution in concert with agency and vendor partners. Children's Hospital Los Angeles is looking for an experienced marketing manager to be responsible for development, implementation and execution of strategic marketing plans for the organization's service lines and destination programs. The individual will work to develop business cases for marketing programs at the proposal stage and make recommendations on strategic marketing tactics. This individual will assess requests for marketing for viability, work with subject matter experts and leadership to develop marketing plans and campaigns for approval, lead strategic kick off meetings, oversee execution and determine key performance indicators to measure the viability of CHLA's marketing efforts. The candidate will work with Executive Director of Strategic Marketing to forecast budgets and report on results.
Minimum Qualifications/Work Experience:• 8+ years in marketing• 3+ years in health care marketing or related field• Windows, Adobe Creative Cloud, Microsoft Office, WebDAM, Workfront• Stellar communication, presentation, problem solving, and project-management skills• Experience in development of integrated marketing plans• Strong understanding of business objectives• Understanding of design, copy, and traditional/digital/web best practices• Proficient in long and short-term planning, and ability to thrive under the pressure of tight deadlines• Demonstrate a growing ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects • Familiarity with marketing tools such as Marketo, Hubspot, Salesforce a plus • Knowledge of Workfront and Agile methodology a plus.• Expertise in health care marketing preferred Must be able to demonstrate:• Proven experience in writing and executing strategic marketing plans for key business units/service lines• Ability to identify target audiences (B2B, B2C) and customer journey • Intimate understanding of traditional and emerging marketing channels that engage, educate and motivate action• Experience in customer relationship management and marketing automation tools • Knowledge of digital and direct response/call to action marketing • Ability to think creatively and innovatively• Ability to manage marketing campaigns within budget• Ability to forecast and identify trends and challenges• Familiarity with the latest trends, martech solutions and methodologies• Solid knowledge of marketing metrics and processing metrics for reporting• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) and optimization of Google Adwords campaigns, A/B testing and development of direct response efforts as discrete from branding efforts• Strong analytical and project management skills • Extraordinary communication skills• Strong problem-solving ability, including metrics-driven thinking• Ability to travel locally as necessary and organize promotional events in support of the brand• Healthcare and agency experience a plus
Education/Licensure/Certification:
BA/BS in Marketing or other related field.
Pay Scale Information
USD $80,288.00 - USD $144,518.40
CHLA values the contribution each Team Member brings to our organization. Final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to education and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed on this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. CHLA looks forward to introducing you to our world-class organization where we create hope and build healthier futures.
Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe. As a premier Magnet teaching hospital, you'll find an environment that's alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support. CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career!
CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.
At Children's Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer. We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances. We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance.
Qualified Applicants with disabilities are entitled to reasonable accommodation under the California Fair Employment and Housing Act and the Americans with Disabilities Act. Please contact CHLA Human Resources if you need assistance completing the application process.
Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community at CHLA.Marketing - Strategic Marketing