Denton County Transportation Authority
Marketing & Communications Manager
Denton County Transportation Authority, Lewisville, Texas, us, 75029
Description
The Marketing & Communications Manager is responsible for the department's strategic planning and development, public relations and media management, campaign and program management, stakeholder engagement and community outreach, digital and social media strategy, crisis communications and reputation management, budget and resource management, team leadership and development, performance monitoring and reporting, and vendor management and compliance standards. The incumbent will direct, plan, coordinate and implement the activities of the Marketing and Communications Department and be responsible for oversight of the agency's strategic marketing and public participation plans, media communication, emergency management communications, incremental sales programs, print collateral, special events and public meeting coordination, and the agency's website and social media.
ESSENTIAL FUNCTIONS
The following duties are standard for this position. The omission of specific statements of duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.Direct the development and implementation of agency-wide marketing and public information programs designed to communicate DCTA services, expand ridership, and create and maintain a favorable understanding of public transportation, and community-wide awareness of transit issues.Lead Public Involvement and Communications initiatives required to maintain compliance with local, state, and federal requirements and regulations.Manage all vendors and serve as the primary contract manager for the external marketing contracts to ensure alignment with internal goals.Lead the development and growth of advertising revenue programs.Serve as the primary media contact and coordinate as needed any spokesperson and/or public information officer for response, including directing media release and public information communications, responding to, or initiating media interest in the Agency, maintaining relationships with various media contacts, and providing emergency communications.Oversee overall brand messaging and communication channels, including website, email, social media, and advertising.Assists in the development, preparation, and administration of the budget of the Marketing and Communications Department. Ensures compliance with the budget.Direct the Agency's market research activities, including customer satisfaction surveys, market segmentation and other surveys and metrics.Create, track, maintain, and provide regular reporting to the Board of Directors and Executive Team on marketing activities and metrics.Coordinate and manage departmental procurements as needed.SUPERVISORY RESPONSIBILITIES
Manages two marketing team members. Counsels, supervises and evaluates the performance of team members. Responsible for the development of team members. Carries out supervisory responsibilities in accordance with the organization's values, policies and applicable laws. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Requirements
QUALIFICATION GUIDELINES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Where applicable, an equivalent combination of education and experience may be considered in lieu of education/experience listed below.
EXPERIENCE/EDUCATION
(where applicable, an equivalent combination of education and experience may be considered)
Must be 21 years of age or older. Bachelors' Degree in Marketing, Communications, Public Relations, Business Administration, or a related field. A minimum of 8 years of professional experience in marketing, communications, or public relations, with a strong emphasis on strategic planning and execution. A minimum of 5 years in a management role leading marketing and communications teams, preferably in a public sector, transportation, or highly regulated environment. Proven experience in managing large-scale marketing campaigns, public relations efforts, and community outreach initiatives. Experience in crisis communication and reputation management, particularly in high-stakes or public-facing situations. Digital marketing experience including website management, social media strategy, and analytics is essential. Experience working with governmental agencies or public entities is a strong plus.
ESSENTIAL KNOWLEDGE & SKILLS
Strong leadership and team management skills with the ability to mentor and develop a diverse team of professionals.Excellent communication skills, both written and verbal, with the ability to effectively articulate complex ideas to various audiences, including the media, public, and stakeholders.Strategic thinking and problem-solving skills with the ability to anticipate challenges and develop proactive solutions.Exceptional interpersonal skills with the ability to build and maintain relationships with a wide range of stakeholders, including government officials, community leaders, and the media.Proficiency in digital marketing tools and platforms, including content management systems, social media management tools, and analytics software.Budget management experience, with the ability to plan, allocate, and optimize resources effectively.Strong project management skills with the ability to oversee multiple projects and initiatives simultaneously.Analytical mindset with experience in using data and metrics to drive decision-making and measure the effectiveness of marketing and communication strategies.Proactive and adaptable with the ability to thrive in a dynamic and fast-paced environment.High level of integrity and ethical standards, particularly in managing public communications.Customer-focused mindset with a deep understanding of public transit users and community needs.Cultural competency and the ability to communicate effectively across diverse audiences.
PHYSICAL ACTIVITIES:
Physical activity includes, but is not limited to: on a continuous basis, sit at a desk for long periods of time; intermittently twist and reach office equipment; write or use keyboard to communicate through written means; occasionally run errands; lift moderate weight; reaching above the waist, reaching below the waist, and reaching waist to shoulder to reach inventory on shelves; repetitive motion and fingering when using computer keyboard; talking and hearing when dealing with customers; and observation of transit projects and operations during fieldwork.
This position may require strenuous activity on occasion at events, including but not limited to: Packing and unpacking a vehicle; moving boxes of varying weights; event set up and teardown including the movement of tents, tables, chairs, signage, boxes, etc.; routine trips to a storage unit; and routine organization/labeling of storage unit items.
The Marketing & Communications Manager is responsible for the department's strategic planning and development, public relations and media management, campaign and program management, stakeholder engagement and community outreach, digital and social media strategy, crisis communications and reputation management, budget and resource management, team leadership and development, performance monitoring and reporting, and vendor management and compliance standards. The incumbent will direct, plan, coordinate and implement the activities of the Marketing and Communications Department and be responsible for oversight of the agency's strategic marketing and public participation plans, media communication, emergency management communications, incremental sales programs, print collateral, special events and public meeting coordination, and the agency's website and social media.
ESSENTIAL FUNCTIONS
The following duties are standard for this position. The omission of specific statements of duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.Direct the development and implementation of agency-wide marketing and public information programs designed to communicate DCTA services, expand ridership, and create and maintain a favorable understanding of public transportation, and community-wide awareness of transit issues.Lead Public Involvement and Communications initiatives required to maintain compliance with local, state, and federal requirements and regulations.Manage all vendors and serve as the primary contract manager for the external marketing contracts to ensure alignment with internal goals.Lead the development and growth of advertising revenue programs.Serve as the primary media contact and coordinate as needed any spokesperson and/or public information officer for response, including directing media release and public information communications, responding to, or initiating media interest in the Agency, maintaining relationships with various media contacts, and providing emergency communications.Oversee overall brand messaging and communication channels, including website, email, social media, and advertising.Assists in the development, preparation, and administration of the budget of the Marketing and Communications Department. Ensures compliance with the budget.Direct the Agency's market research activities, including customer satisfaction surveys, market segmentation and other surveys and metrics.Create, track, maintain, and provide regular reporting to the Board of Directors and Executive Team on marketing activities and metrics.Coordinate and manage departmental procurements as needed.SUPERVISORY RESPONSIBILITIES
Manages two marketing team members. Counsels, supervises and evaluates the performance of team members. Responsible for the development of team members. Carries out supervisory responsibilities in accordance with the organization's values, policies and applicable laws. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Requirements
QUALIFICATION GUIDELINES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Where applicable, an equivalent combination of education and experience may be considered in lieu of education/experience listed below.
EXPERIENCE/EDUCATION
(where applicable, an equivalent combination of education and experience may be considered)
Must be 21 years of age or older. Bachelors' Degree in Marketing, Communications, Public Relations, Business Administration, or a related field. A minimum of 8 years of professional experience in marketing, communications, or public relations, with a strong emphasis on strategic planning and execution. A minimum of 5 years in a management role leading marketing and communications teams, preferably in a public sector, transportation, or highly regulated environment. Proven experience in managing large-scale marketing campaigns, public relations efforts, and community outreach initiatives. Experience in crisis communication and reputation management, particularly in high-stakes or public-facing situations. Digital marketing experience including website management, social media strategy, and analytics is essential. Experience working with governmental agencies or public entities is a strong plus.
ESSENTIAL KNOWLEDGE & SKILLS
Strong leadership and team management skills with the ability to mentor and develop a diverse team of professionals.Excellent communication skills, both written and verbal, with the ability to effectively articulate complex ideas to various audiences, including the media, public, and stakeholders.Strategic thinking and problem-solving skills with the ability to anticipate challenges and develop proactive solutions.Exceptional interpersonal skills with the ability to build and maintain relationships with a wide range of stakeholders, including government officials, community leaders, and the media.Proficiency in digital marketing tools and platforms, including content management systems, social media management tools, and analytics software.Budget management experience, with the ability to plan, allocate, and optimize resources effectively.Strong project management skills with the ability to oversee multiple projects and initiatives simultaneously.Analytical mindset with experience in using data and metrics to drive decision-making and measure the effectiveness of marketing and communication strategies.Proactive and adaptable with the ability to thrive in a dynamic and fast-paced environment.High level of integrity and ethical standards, particularly in managing public communications.Customer-focused mindset with a deep understanding of public transit users and community needs.Cultural competency and the ability to communicate effectively across diverse audiences.
PHYSICAL ACTIVITIES:
Physical activity includes, but is not limited to: on a continuous basis, sit at a desk for long periods of time; intermittently twist and reach office equipment; write or use keyboard to communicate through written means; occasionally run errands; lift moderate weight; reaching above the waist, reaching below the waist, and reaching waist to shoulder to reach inventory on shelves; repetitive motion and fingering when using computer keyboard; talking and hearing when dealing with customers; and observation of transit projects and operations during fieldwork.
This position may require strenuous activity on occasion at events, including but not limited to: Packing and unpacking a vehicle; moving boxes of varying weights; event set up and teardown including the movement of tents, tables, chairs, signage, boxes, etc.; routine trips to a storage unit; and routine organization/labeling of storage unit items.