Zymo Research Corp
Sr. Marketing Manager
Zymo Research Corp, Tustin, California, United States, 92780
Job Summary:
Find out if this opportunity is a good fit by reading all of the information that follows below.Zymo Research is a leading biotechnology company dedicated to empowering scientific discovery through innovative solutions. Our commitment to excellence and innovation has established us as a trusted partner for researchers in fields ranging from genomics to epigenetics. As we continue to grow, we are seeking a dynamic Sr. Marketing Manager to join our team and drive our marketing efforts to new heights.As a Sr. Marketing Manager at Zymo Research, you will play a pivotal role in our marketing department, reporting directly to the Marketing Director. You will be responsible for overseeing both online and offline marketing initiatives, leading our marketing associates, and managing special programs and promotions. Your leadership and strategic thinking will be critical in achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.Additionally, you will take on the responsibility of creating high-level guides and helping educate junior associates on tactical marketing skills. We are seeking a highly dynamic, flexible, and passionate marketer who can think outside of the box to drive strategy, awareness, lead generation, and conversion.Essential Duties and Responsibilities:Strategic Marketing Planning: Collaborate with the Marketing Director to develop and execute comprehensive marketing strategies that align with company goals and objectives, with a focus on strategy, awareness, lead generation, and conversion.Online and Offline Marketing: Manage both digital and traditional marketing channels, including website optimization, email marketing, social media, print collateral, and events, all while driving strategic goals. You will ensure our marketing material is aligned with Zymo Research’s brand and brand values.Special Programs and Promotions: Conceptualize, plan, and execute special marketing programs and promotions to enhance brand awareness, generate leads, and drive conversions.Team Leadership: Lead a team of junior marketing associates, providing guidance, mentorship, and ensuring their alignment with overall marketing strategies. Create high-level guides and educational resources to help junior associates develop tactical marketing skills.Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.Market Research: Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and meet strategic targets.Cross-Functional Collaboration: Collaborate with other departments to ensure marketing efforts are in alignment with company objectives.Technology Proficiency: Leverage marketing tools and software, including CRM systems, marketing automation platforms, analytics tools, and content management systems, to optimize marketing campaigns and strategies.Reporting and Analysis: Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion.Education and Work Experience:Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.Proven experience in marketing management, with a strong focus on strategy, awareness, lead generation, and conversion.Excellent team player and team management skills.Demonstrated success in developing and executing marketing strategies that drive results.Strong analytical skills and proficiency in using marketing analytics tools.Excellent communication and interpersonal skills.Creative thinker with the ability to generate innovative marketing ideas.Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.Highly organized and capable of managing multiple projects simultaneously.Knowledge of biotechnology or life sciences is a plus.Location:Onsite, Zymo Research Operations, 2961 Dow Ave. Tustin, CA 92780
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Find out if this opportunity is a good fit by reading all of the information that follows below.Zymo Research is a leading biotechnology company dedicated to empowering scientific discovery through innovative solutions. Our commitment to excellence and innovation has established us as a trusted partner for researchers in fields ranging from genomics to epigenetics. As we continue to grow, we are seeking a dynamic Sr. Marketing Manager to join our team and drive our marketing efforts to new heights.As a Sr. Marketing Manager at Zymo Research, you will play a pivotal role in our marketing department, reporting directly to the Marketing Director. You will be responsible for overseeing both online and offline marketing initiatives, leading our marketing associates, and managing special programs and promotions. Your leadership and strategic thinking will be critical in achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.Additionally, you will take on the responsibility of creating high-level guides and helping educate junior associates on tactical marketing skills. We are seeking a highly dynamic, flexible, and passionate marketer who can think outside of the box to drive strategy, awareness, lead generation, and conversion.Essential Duties and Responsibilities:Strategic Marketing Planning: Collaborate with the Marketing Director to develop and execute comprehensive marketing strategies that align with company goals and objectives, with a focus on strategy, awareness, lead generation, and conversion.Online and Offline Marketing: Manage both digital and traditional marketing channels, including website optimization, email marketing, social media, print collateral, and events, all while driving strategic goals. You will ensure our marketing material is aligned with Zymo Research’s brand and brand values.Special Programs and Promotions: Conceptualize, plan, and execute special marketing programs and promotions to enhance brand awareness, generate leads, and drive conversions.Team Leadership: Lead a team of junior marketing associates, providing guidance, mentorship, and ensuring their alignment with overall marketing strategies. Create high-level guides and educational resources to help junior associates develop tactical marketing skills.Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.Market Research: Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and meet strategic targets.Cross-Functional Collaboration: Collaborate with other departments to ensure marketing efforts are in alignment with company objectives.Technology Proficiency: Leverage marketing tools and software, including CRM systems, marketing automation platforms, analytics tools, and content management systems, to optimize marketing campaigns and strategies.Reporting and Analysis: Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion.Education and Work Experience:Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.Proven experience in marketing management, with a strong focus on strategy, awareness, lead generation, and conversion.Excellent team player and team management skills.Demonstrated success in developing and executing marketing strategies that drive results.Strong analytical skills and proficiency in using marketing analytics tools.Excellent communication and interpersonal skills.Creative thinker with the ability to generate innovative marketing ideas.Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.Highly organized and capable of managing multiple projects simultaneously.Knowledge of biotechnology or life sciences is a plus.Location:Onsite, Zymo Research Operations, 2961 Dow Ave. Tustin, CA 92780
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