Sanofi Consumer Healthcare India Limited
Associate Director Consumer Marketing, RSV - Vaccine
Sanofi Consumer Healthcare India Limited, Bridgewater, New Jersey, us, 08807
Associate Director Consumer Marketing, RSV (Beyfortus Marketing)
The following information aims to provide potential candidates with a better understanding of the requirements for this role.About the JobWe are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside. The Associate Director, Consumer Marketing, RSV will report to the Senior Director Consumer & Digital Marketing, RSV and work with members of the cross-functional vaccines commercial team to drive the success of Beyfortus. In this role, the Associate Director will be responsible for driving impactful execution of the Consumer campaigns, messaging, and leading the development of the integrated marketing strategy and brand planning.Main Responsibilities:Manage development and execution of Consumer branded and unbranded campaigns and core claims including MLR review.Lead development of parent educational materials for the HCP office.Lead the development of consumer/patient materials via omni-channel marketing, including TV commercial development, website, digital, social media and influencer marketing. Lead the development of multi-cultural marketing and health equity initiatives.Act as the main point of contact for multiple agencies to produce deliverables on strategy, within timelines, on budget, and measure outcomes across multiple channels.Key point of contact with market research and analytics teams to develop research stimuli and manage project plans. Key point of contact with Public Affairs and Corporate Communications.Ensure research insights are implemented within tactical execution.Coordinate key performance indicators / metrics to enable performance reporting.Co-lead the development of strategic integrated marketing brand plans.Track KPIs measuring impact of both Consumer branded and unbranded campaigns.This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned. This role may also evolve over time.About YouEducational Requirements:An undergraduate degree in business or related discipline required. An advanced degree is a plus; an MBA preferred.Experience:5+ years of relevant industry experience with at least 3 years of in line brand strategy and tactical marketing experience in vaccines or specialty pharmaceuticals preferred.At least 3 years of Consumer DTC/patient marketing experience. Previous launch experience preferred.Pediatric or caregiver marketing experience preferred.Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions-based partnership.Ability to both “think strategically” and manage execution details.Ability to work effectively in a matrixed team environment.Exceptional leadership skills with excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of the organization.This role is based in Bridgewater (Morristown in 2025), NJ with an estimate of business travel ~25-30% of the time.Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.About the JobWe are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside. The Associate Director, Consumer Marketing, RSV will report to the Senior Director Consumer & Digital Marketing, RSV and work with members of the cross-functional vaccines commercial team to drive the success of Beyfortus. In this role, the Associate Director will be responsible for driving impactful execution of the Consumer campaigns, messaging, and leading the development of the integrated marketing strategy and brand planning.Main Responsibilities:Manage development and execution of Consumer branded and unbranded campaigns and core claims including MLR review.Lead development of parent educational materials for the HCP office.Lead the development of consumer/patient materials via omni-channel marketing, including TV commercial development, website, digital, social media and influencer marketing. Lead the development of multi-cultural marketing and health equity initiatives.Act as the main point of contact for multiple agencies to produce deliverables on strategy, within timelines, on budget, and measure outcomes across multiple channels.Key point of contact with market research and analytics teams to develop research stimuli and manage project plans. Key point of contact with Public Affairs and Corporate Communications.Ensure research insights are implemented within tactical execution.Coordinate key performance indicators / metrics to enable performance reporting.Co-lead the development of strategic integrated marketing brand plans.Track KPIs measuring impact of both Consumer branded and unbranded campaigns.This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned. This role may also evolve over time.About YouEducational Requirements:An undergraduate degree in business or related discipline required. An advanced degree is a plus; an MBA preferred.Experience:5+ years of relevant industry experience with at least 3 years of in line brand strategy and tactical marketing experience in vaccines or specialty pharmaceuticals preferred.At least 3 years of Consumer DTC/patient marketing experience. Previous launch experience preferred.Pediatric or caregiver marketing experience preferred.Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions-based partnership.Ability to both “think strategically” and manage execution details.Ability to work effectively in a matrixed team environment.Exceptional leadership skills with excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of the organization.This role is based in Bridgewater (Morristown in 2025), NJ with an estimate of business travel ~25-30% of the time.Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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