Vans
Senior Manager, Wholesale Marketing
Vans, Costa Mesa, California, United States, 92626
As part of the WHSL Marketing team, this role will develop and execute account-specific marketing programs across multiple consumer categories such as lifestyle, outdoors and skate. You will work cross-functionally to align product priorities with marketing support through GTM touchpoints. Your passion for collaboration, as well as a consumer-first mindset will impactfully bring our stories to life in the marketplace.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.Join the Vans FamilyVans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have
HEART , we are
CURIOUS , we are
UNAPOLOGETICALLY AUTHENTIC , we are driven by a spirit of
INGENUITY , and we are passionate about local
COMMUNITIES . Most of all, we are a family that has fun together.By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life.How You Will Make a DifferenceWhat you will do:Lead the account marketing team focused on supporting the entire wholesale distribution.Lead regional WHSL approach to product marketing by consumer category and create marketing plans leveraging regional input.Collaborate with regional Merch, Sales & Brand Marketing through seasonal GTM milestones.Build and manage account-specific budgets to properly plan and analyze marketing strategies.How you will do it:Establish and grow strong relationships with external Wholesale accounts and internal functions.Lead all marketing plans with a consumer-first mindset, remaining relevant with cultural trends.Think creatively and proactively to find marketing solutions.What success looks like:Build brand affinity by driving execution and visibility of Vans marketing initiatives.Effective collaboration and communication with stakeholders to achieve alignment.Skills for SuccessYears of Related Professional Experience: 5-7 yearsEducational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.What we expect you already know:Ability to work in an open environment with cross-functional partners.Comprehensive understanding of traditional and digital marketing channels.Self-motivated with a curiosity to innovate, learn and grow.Strong communicator who is comfortable presenting.Detail-oriented team player with project management skills.What we will teach you:The Vans product categories and consumer segmentation.Introduction to internal cross-functional counterparts and Wholesale account partners.Timeline of all critical GTM milestones and understanding of our marketing calendar.What’s in it For YouWe offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.Our Parent Company, VF CorporationAt VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.Join the Vans FamilyVans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have
HEART , we are
CURIOUS , we are
UNAPOLOGETICALLY AUTHENTIC , we are driven by a spirit of
INGENUITY , and we are passionate about local
COMMUNITIES . Most of all, we are a family that has fun together.By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life.How You Will Make a DifferenceWhat you will do:Lead the account marketing team focused on supporting the entire wholesale distribution.Lead regional WHSL approach to product marketing by consumer category and create marketing plans leveraging regional input.Collaborate with regional Merch, Sales & Brand Marketing through seasonal GTM milestones.Build and manage account-specific budgets to properly plan and analyze marketing strategies.How you will do it:Establish and grow strong relationships with external Wholesale accounts and internal functions.Lead all marketing plans with a consumer-first mindset, remaining relevant with cultural trends.Think creatively and proactively to find marketing solutions.What success looks like:Build brand affinity by driving execution and visibility of Vans marketing initiatives.Effective collaboration and communication with stakeholders to achieve alignment.Skills for SuccessYears of Related Professional Experience: 5-7 yearsEducational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.What we expect you already know:Ability to work in an open environment with cross-functional partners.Comprehensive understanding of traditional and digital marketing channels.Self-motivated with a curiosity to innovate, learn and grow.Strong communicator who is comfortable presenting.Detail-oriented team player with project management skills.What we will teach you:The Vans product categories and consumer segmentation.Introduction to internal cross-functional counterparts and Wholesale account partners.Timeline of all critical GTM milestones and understanding of our marketing calendar.What’s in it For YouWe offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.Our Parent Company, VF CorporationAt VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.
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