AVP, Head of Marketing, Content Strategy, Communications ...

AVP, Head of Marketing, Content Strategy, CommunicationsQualifications

BA or BS or equivalent degree in business, marketing, communication, or related disciplineMore than 7-10 years marketing experience in corporate or agency settingMore than 5 years Retirement and/or Employee Benefit experience2 years of staff management experience (for manager)Demonstrated success at strategic marketing communications management activitiesExceptional verbal and written communication skills, including strong ability to present plans and proposals in group and or 1 on 1 settingsSignificant experience developing content for multiple stakeholders including Employers, Individuals and IntermediariesResponsibilities

This position will define the content strategy for all stakeholders, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation across multiple platforms and formatsResponsible for thorough understanding of the business and marketing plansCollects, reviews and analyzes marketing campaign and communication initiatives to determine best practicesDevelop and implement effective best practice content programs for products and services targeted to customers and networks for use by all relevant segmentsEnsures marketing content aligns with the company's broader business and brand management goalsPartners with Marketing Leaders across Health, Wealth, Investment Management, Distribution and Customer Success functions to ensure integrated content best practices are leveraged and the content portfolio results are measuredDevelops a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groupsSupervises writers, editors, content strategists; be an arbiter of best practices in email communications, grammar, messaging, writing, and styleIntegration of content activities within traditional and digital marketing campaignsConducts ongoing usability tests to gauge content effectivenessGathering data and handle analytics (or supervise those who do) and make recommendations based on those resultsResponsible for managing content on Voya.com that supports the growth story, health and wealth businessWorking with owners of particular content to revise and measure particular content and marketing goalsDevelops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategiesLeverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metricsEstablishing work flow for requesting, creating, editing, publishing, and retiring contentConducts periodic competitive auditsSupervises the maintenance of content inventories and matricesDevelops standard work and processes including requesting, developing and ongoing management of marketing communicationsCollaborates with content development and marketing teams (distribution, customer success, field and marketing enablement, health solutions and wealth solutions) to support and foster an approach that supports business and growth office objectivesManages the department's budgetOther duties and projects as assignedSalary Range $200K -- $250KCompany Information At Voya Investment Management, a heritage of partnership and innovation serves clients at every step. Put the best team behind you with Voya’s leading investment advice: solutions built on research and adapted to your needs. In 2022, Voya Investment Management was named to Pension & Investments’ 2022 Best Places to Work in Money Management list for the 8th consecutive year. In 2022, Voya Financial was recognized by Ethisphere as one of the 2022 World’s Most Ethical Companies for the 9th consecutive year and was accepted to the 2022 Bloomberg Gender-Equality Index for the 7th consecutive year.Public CompanyNew York, New YorkCompany Specialties:

To be considered for an interview, please make sure your application is full in line with the job specs as found below.Equities, Fixed Income, Multi-Asset Strategies and Solutions, and Institutional Solutions

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