Teachstone
Product Marketing Manager
Teachstone, Charlottesville, Virginia, United States, 22911
Job Title:
Product Marketing Manager
Department:
Marketing
Reports to:
Sr Director of Product Strategy & Marketing
Type of Position:
Full-Time
Hours per Week:
40
Pay:
Exempt
Summary:
As a
Product Marketing Manager
you will be responsible for telling the world (and company) the story of Teachstone, CLASS and all our products and services. Working in close collaboration with others from across the company, you'll play a critical role in launching new products, in bolstering the presence of our current products, strengthening internal knowledge and understanding of our product offerings to drive revenue for overall company success. Curiosity, creativity, organization, attention to detail, an eye for quality, and the ability to grasp and translate Teachstone's offerings into market-centric benefits are crucial skills for this position.
In your role as a
Product Marketing Manager
you will be the expert in our customers, understanding their needs along each step of the customer journey and helping to meet them where they are, while driving demand and interest forward.
As a Product Marketing Manager, you will bring value to Teachstone through:
Product Launches:
Work closely with a range of cross-functional teams to develop and execute upon launch plans for new products and product updates.
Internal Enablement:
Become an expert in our products in order to maintain an internal product catalog - designed to build cross-functional alignment, strengthen internal product knowledge, and create consistency of messaging and positioning.
Market Research : Develop a deep understanding of our markets, their goals, their problems and build insight into the competitive landscape through market research, client interviews, win/loss analysis, and more.
Product Positioning : Inform product positioning and messaging driven by market research. Assist in the development of all product-related content (webpages, videos, blog posts, sales collateral, case studies, etc.) to drive demand and ensure consistency of messaging across assets.
Measurement and Learning : Assess the effectiveness of products and product marketing programs on an ongoing basis, demonstrate ROI, and make data-driven, strategic decisions that lead to better performance.
Collaborate Across Teams:
Work closely with Product, Growth and Operation units and teams to ensure cohesive and effective product launches, driving cross-functional alignment, and monitoring milestones and KPIs to lead to ultimate success
Other duties as assigned.
Required Qualifications:
Marketing experience, preferably product marketing
Excellent written and verbal communication skills
Experience writing promotional content that is benefit-driven
Ability to set, manage, and meet priorities in the face of competing demands
Preferred Qualifications:
BA/BS degree
Pragmatic or Other Product Marketing Certification(s)
Experience using project management tools, such as Asana
Experience working in a fast-paced, nimble, and uber-collaborative environment
Ability to think creatively and critically at a granular level that aligns to the broader, strategic vision
Familiarity with tools such as Hubspot and Wordpress
Teachstone is an equal opportunity employer.
Teachstone does not discriminate or allow discrimination on the basis of race, color, sex, national origin, religion, age, disability, marital status, sexual orientation, veteran status, or any other protected class as established by law.
Product Marketing Manager
Department:
Marketing
Reports to:
Sr Director of Product Strategy & Marketing
Type of Position:
Full-Time
Hours per Week:
40
Pay:
Exempt
Summary:
As a
Product Marketing Manager
you will be responsible for telling the world (and company) the story of Teachstone, CLASS and all our products and services. Working in close collaboration with others from across the company, you'll play a critical role in launching new products, in bolstering the presence of our current products, strengthening internal knowledge and understanding of our product offerings to drive revenue for overall company success. Curiosity, creativity, organization, attention to detail, an eye for quality, and the ability to grasp and translate Teachstone's offerings into market-centric benefits are crucial skills for this position.
In your role as a
Product Marketing Manager
you will be the expert in our customers, understanding their needs along each step of the customer journey and helping to meet them where they are, while driving demand and interest forward.
As a Product Marketing Manager, you will bring value to Teachstone through:
Product Launches:
Work closely with a range of cross-functional teams to develop and execute upon launch plans for new products and product updates.
Internal Enablement:
Become an expert in our products in order to maintain an internal product catalog - designed to build cross-functional alignment, strengthen internal product knowledge, and create consistency of messaging and positioning.
Market Research : Develop a deep understanding of our markets, their goals, their problems and build insight into the competitive landscape through market research, client interviews, win/loss analysis, and more.
Product Positioning : Inform product positioning and messaging driven by market research. Assist in the development of all product-related content (webpages, videos, blog posts, sales collateral, case studies, etc.) to drive demand and ensure consistency of messaging across assets.
Measurement and Learning : Assess the effectiveness of products and product marketing programs on an ongoing basis, demonstrate ROI, and make data-driven, strategic decisions that lead to better performance.
Collaborate Across Teams:
Work closely with Product, Growth and Operation units and teams to ensure cohesive and effective product launches, driving cross-functional alignment, and monitoring milestones and KPIs to lead to ultimate success
Other duties as assigned.
Required Qualifications:
Marketing experience, preferably product marketing
Excellent written and verbal communication skills
Experience writing promotional content that is benefit-driven
Ability to set, manage, and meet priorities in the face of competing demands
Preferred Qualifications:
BA/BS degree
Pragmatic or Other Product Marketing Certification(s)
Experience using project management tools, such as Asana
Experience working in a fast-paced, nimble, and uber-collaborative environment
Ability to think creatively and critically at a granular level that aligns to the broader, strategic vision
Familiarity with tools such as Hubspot and Wordpress
Teachstone is an equal opportunity employer.
Teachstone does not discriminate or allow discrimination on the basis of race, color, sex, national origin, religion, age, disability, marital status, sexual orientation, veteran status, or any other protected class as established by law.