Northern Arizona University
Visual Brand Manager
Northern Arizona University, Phoenix, Arizona, United States, 85223
Workplace Culture
NAU aims to be the nation’s preeminent engine of opportunity, vehicle of economic mobility, and driver of social impact by delivering equitable postsecondary value in Arizona and beyond.
Special Information
This position is open to current regular, benefit-eligible NAU employees ONLY. (Temporary employees, student workers, variable-hour benefit-eligible employees, and other non-regular employees are
not eligible
to apply).NAU Marketing embraces a hybrid workplace model. As such, this position may work from the Flagstaff Mountain campus office or may adopt a hybrid campus/home schedule. A fully remote model may also be considered.This position is posted as Visual Brand Manager, which is a working title. The NAU system title for this position is Marketing Manager.This position occasionally requires overtime to meet extremely tight project timelines.This position may occasionally require travel as needed.Job Description
Reporting to the Associate Vice President, Marketing, the Brand Manager is a key member of the University Marketing Brand Management team responsible for safeguarding and elevating the university's visual brand identity. This role manages NAU’s visual brand program, spearheading the creation, implementation, and maintenance of compelling visual assets that align with brand strategy and enhance outreach initiatives. Working closely with the internal marketing team and various university departments, the Brand Manager ensures consistent visual representation of the NAU brand across all channels and campaigns. They develop and refine visual branding guidelines, ensuring that marketing executions across all university units are cohesive and effectively reinforce the NAU brand image. Through strategic visual management, the Brand Manager plays a crucial role in strengthening the university's overall brand presence and impact. Additionally, this position observes relevant industry trends to inform strategic decisions and communicates regularly with unit leadership and university partners to ensure alignment of the visual brand identity program across a diverse range of plans, workflows, and strategies, addressing and resolving any issues that arise.
Management and Development of NAU Brand’s Visual Identity - 70%
Collaborate with the Associate Vice President, Marketing to define, develop, and execute the university's visual branding strategy and program.Lead the management and development of visual standards and guidelines for the overall NAU brand ecosystem (including institutional brand, NAU sub-brands, and in relation to any affiliated brands).Lead the development of compelling visual assets for branding campaigns that align with the overall brand strategy.Oversee quality control of all visual assets by regularly reviewing brand materials across various campaigns and branding efforts to ensure NAU brand's visual consistency and integrity.Manage the creation, maintenance, and university-wide adherence of brand guidelines across all brand touchpoints.Collaborate with graphic designers, videographers, internal marketing and communications professionals, and external agencies to produce high-quality visual content promoting the NAU brand.Manage and address visual brand-related issues and challenges, including NAU and its units' visual identity representation in merchandise and promotional items.Independently manage and execute visual brand-related initiatives and projects in collaboration with relevant parties and teams.Provide training and support to ensure understanding and proper implementation of the brand's visual identity across the university.Stay informed about industry trends and best practices in visual branding, both in the general consumer market and higher education industry, to maintain the brand's visual appeal and competitiveness.Continuously refine visual identity guidelines to adapt to evolving trends and business needs.Leadership and Administrative Responsibilities - 20%
Responsible for resource allocation decisions related to assigned areas of responsibility.Manages performance across a team of contracted resources.Defines and monitors associated KPIs of the key responsible areas listed above.Reports, presents, and promotes program outcomes to stakeholders and colleagues across the university.Develops and provides expertise/guidance to internal and intra-team processes and standards related to assigned areas of responsibility.Other - 10%
Additional duties as required for the effective operation of the marketing department.
Minimum Qualifications
Bachelor’s degree in related field.2-4 years of relevant brand, marketing, or other relevant experience.1-2 years of management experience.Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.Preferred Qualifications
Brand management experience.Extensive experience working within a brand system.Experience working with higher education institution brand(s).Experience working with Airtable.
Knowledge, Skills, & Abilities
Knowledge
Expert knowledge of graphic design methods, techniques, and best practices for marketing communications, with particular emphasis on concepts and practices supporting brand-level, high-profile, and large-scale initiatives through a variety of media channels.Expert knowledge of creative tools and processes for various media, including digital applications.Expert knowledge of higher education policies related to brand visual identity.Expert knowledge of working within established institutional brands and related brand standards, as well as managing brand identity guidelines for large organizations or brands.Knowledge of advancements in visual design technologies, applications, and industry trends.Knowledge of current ADA accessibility standards and requirements concerning design.Knowledge of marketing project management practices, principles, and tools.Skills
Proficiency in interpretating brand standards into design practices and solutions.Proficiency in Apple computer platform and operating system, Adobe Creative Cloud suite (InDesign, Photoshop, Illustrator, Acrobat, etc.), Microsoft Office Suite (Word, Excel, PowerPoint).Proficiency in digital asset and project management systems.Planning, organizing, coordinating, and facilitating skills.Customer service skills.Mediation and negotiation skills.Strong oral and written communication skills.Organizational and project management skills.Abilities
Analyze complex situations and anticipate issues.Demonstrate strong problem-solving, organizational, and analytical capabilities.Provide guidance and leadership on brand-relevant projects.Use impartial judgment, diplomacy, and equity while working with various stakeholders.Facilitate communication across individuals and teams.Handle emergent requirements in a timely manner.Manage competing priorities and multiple projects under tight deadlines.Create and implement training and development resources as needed.Operate independently with minimal supervision.Pay close attention to detail while maintaining big picture/systems thinking.Apply a broad perspective to improve existing procedures and workflows.Deliver complex presentations, design solution pitches, reports, and summaries.Work effectively in a dynamic, collaborative, and deadline-driven environment.Design for a wide range of brand-relevant media and purposes.Demonstrate flexibility and adaptability in a fast-paced environment.Learn and apply new techniques to work assignments.Communicate effectively with people from diverse cultural backgrounds.Promote a diverse, inclusive environment.
Background Information
Northern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check.Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States.Finally, each year Northern Arizona University releases an Annual Security Report . The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the Fire Safety Report is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus asthiscampushason-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities.If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.
Salary
Anticipated salary range is $62,996 - $78,745. Annual salarycommensurate with candidate's qualifications and relatedexperience.
FLSA Status
This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.
Benefits
This is a Service Professional (SPF) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System or the Optional Retirement Program; 22 days of vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available on the Human Resources benefits website . NAU is a tobacco and smoke-free campus.Service Professionals are hired on a contract basis, renewable each 6 months according to terms of the Conditions of Professional Service .Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees are eligible for benefits on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. If a new employee chooses the ASRS retirement option, participation in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, will begin on the first of the pay period following 6 months after the new employee's start date. New employees who choose to participate in the Optional Retirement Plan (ORP), which is an alternative to the ASRS plan for faculty and other appointed staff, will begin to participate on the first day of the pay period following election. Additionally, the long-term disability plan that accompanies the ORP will begin on the first day of the pay period following election.
Learning and Development
Your career at Northern Arizona University includes the opportunity for professional development. New employee on-boarding training includes courses to be completed within the first 30 days.
Immigration Suppt/Sponsorship
NAU will not provide any U.S. immigration support or sponsorship for this position.
Application Deadline
September 2, 2024 at 11:59 p.m.
How to Apply
To apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on the Human Resources website or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets.
If you are an individual with a disability and need reasonable accommodation to participate in the hiring process, please contact theDisability Resources Office at928-523-8773, DR@nau.edu , or PO Box 5633, Flagstaff AZ 86011.
Equal Employment Opportunity
Northern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.
Know Your Rights Poster
NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.
NAU aims to be the nation’s preeminent engine of opportunity, vehicle of economic mobility, and driver of social impact by delivering equitable postsecondary value in Arizona and beyond.
Special Information
This position is open to current regular, benefit-eligible NAU employees ONLY. (Temporary employees, student workers, variable-hour benefit-eligible employees, and other non-regular employees are
not eligible
to apply).NAU Marketing embraces a hybrid workplace model. As such, this position may work from the Flagstaff Mountain campus office or may adopt a hybrid campus/home schedule. A fully remote model may also be considered.This position is posted as Visual Brand Manager, which is a working title. The NAU system title for this position is Marketing Manager.This position occasionally requires overtime to meet extremely tight project timelines.This position may occasionally require travel as needed.Job Description
Reporting to the Associate Vice President, Marketing, the Brand Manager is a key member of the University Marketing Brand Management team responsible for safeguarding and elevating the university's visual brand identity. This role manages NAU’s visual brand program, spearheading the creation, implementation, and maintenance of compelling visual assets that align with brand strategy and enhance outreach initiatives. Working closely with the internal marketing team and various university departments, the Brand Manager ensures consistent visual representation of the NAU brand across all channels and campaigns. They develop and refine visual branding guidelines, ensuring that marketing executions across all university units are cohesive and effectively reinforce the NAU brand image. Through strategic visual management, the Brand Manager plays a crucial role in strengthening the university's overall brand presence and impact. Additionally, this position observes relevant industry trends to inform strategic decisions and communicates regularly with unit leadership and university partners to ensure alignment of the visual brand identity program across a diverse range of plans, workflows, and strategies, addressing and resolving any issues that arise.
Management and Development of NAU Brand’s Visual Identity - 70%
Collaborate with the Associate Vice President, Marketing to define, develop, and execute the university's visual branding strategy and program.Lead the management and development of visual standards and guidelines for the overall NAU brand ecosystem (including institutional brand, NAU sub-brands, and in relation to any affiliated brands).Lead the development of compelling visual assets for branding campaigns that align with the overall brand strategy.Oversee quality control of all visual assets by regularly reviewing brand materials across various campaigns and branding efforts to ensure NAU brand's visual consistency and integrity.Manage the creation, maintenance, and university-wide adherence of brand guidelines across all brand touchpoints.Collaborate with graphic designers, videographers, internal marketing and communications professionals, and external agencies to produce high-quality visual content promoting the NAU brand.Manage and address visual brand-related issues and challenges, including NAU and its units' visual identity representation in merchandise and promotional items.Independently manage and execute visual brand-related initiatives and projects in collaboration with relevant parties and teams.Provide training and support to ensure understanding and proper implementation of the brand's visual identity across the university.Stay informed about industry trends and best practices in visual branding, both in the general consumer market and higher education industry, to maintain the brand's visual appeal and competitiveness.Continuously refine visual identity guidelines to adapt to evolving trends and business needs.Leadership and Administrative Responsibilities - 20%
Responsible for resource allocation decisions related to assigned areas of responsibility.Manages performance across a team of contracted resources.Defines and monitors associated KPIs of the key responsible areas listed above.Reports, presents, and promotes program outcomes to stakeholders and colleagues across the university.Develops and provides expertise/guidance to internal and intra-team processes and standards related to assigned areas of responsibility.Other - 10%
Additional duties as required for the effective operation of the marketing department.
Minimum Qualifications
Bachelor’s degree in related field.2-4 years of relevant brand, marketing, or other relevant experience.1-2 years of management experience.Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.Preferred Qualifications
Brand management experience.Extensive experience working within a brand system.Experience working with higher education institution brand(s).Experience working with Airtable.
Knowledge, Skills, & Abilities
Knowledge
Expert knowledge of graphic design methods, techniques, and best practices for marketing communications, with particular emphasis on concepts and practices supporting brand-level, high-profile, and large-scale initiatives through a variety of media channels.Expert knowledge of creative tools and processes for various media, including digital applications.Expert knowledge of higher education policies related to brand visual identity.Expert knowledge of working within established institutional brands and related brand standards, as well as managing brand identity guidelines for large organizations or brands.Knowledge of advancements in visual design technologies, applications, and industry trends.Knowledge of current ADA accessibility standards and requirements concerning design.Knowledge of marketing project management practices, principles, and tools.Skills
Proficiency in interpretating brand standards into design practices and solutions.Proficiency in Apple computer platform and operating system, Adobe Creative Cloud suite (InDesign, Photoshop, Illustrator, Acrobat, etc.), Microsoft Office Suite (Word, Excel, PowerPoint).Proficiency in digital asset and project management systems.Planning, organizing, coordinating, and facilitating skills.Customer service skills.Mediation and negotiation skills.Strong oral and written communication skills.Organizational and project management skills.Abilities
Analyze complex situations and anticipate issues.Demonstrate strong problem-solving, organizational, and analytical capabilities.Provide guidance and leadership on brand-relevant projects.Use impartial judgment, diplomacy, and equity while working with various stakeholders.Facilitate communication across individuals and teams.Handle emergent requirements in a timely manner.Manage competing priorities and multiple projects under tight deadlines.Create and implement training and development resources as needed.Operate independently with minimal supervision.Pay close attention to detail while maintaining big picture/systems thinking.Apply a broad perspective to improve existing procedures and workflows.Deliver complex presentations, design solution pitches, reports, and summaries.Work effectively in a dynamic, collaborative, and deadline-driven environment.Design for a wide range of brand-relevant media and purposes.Demonstrate flexibility and adaptability in a fast-paced environment.Learn and apply new techniques to work assignments.Communicate effectively with people from diverse cultural backgrounds.Promote a diverse, inclusive environment.
Background Information
Northern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check.Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States.Finally, each year Northern Arizona University releases an Annual Security Report . The report is a result of a federal law known as the Clery Act. The report includes Clery reportable crime statistics for the three most recent completed calendar years and discloses procedures, practices and programs NAU uses to keep students and employees safe including how to report crimes or other emergencies occurring on campus. In addition, the Fire Safety Report is combined with the Annual Security Report for the NAU Flagstaff Mountain Campus asthiscampushason-campus student housing. This report discloses fire safety policies and procedures related to on-campus student housing and statistics for fires that occurred in those facilities.If you would like a free paper copy of the report, please contact the NAUPD Records Department at (928) 523-8884 or by visiting the department at 525 E. Pine Knoll Drive in Flagstaff.
Salary
Anticipated salary range is $62,996 - $78,745. Annual salarycommensurate with candidate's qualifications and relatedexperience.
FLSA Status
This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.
Benefits
This is a Service Professional (SPF) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System or the Optional Retirement Program; 22 days of vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available on the Human Resources benefits website . NAU is a tobacco and smoke-free campus.Service Professionals are hired on a contract basis, renewable each 6 months according to terms of the Conditions of Professional Service .Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees are eligible for benefits on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. If a new employee chooses the ASRS retirement option, participation in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, will begin on the first of the pay period following 6 months after the new employee's start date. New employees who choose to participate in the Optional Retirement Plan (ORP), which is an alternative to the ASRS plan for faculty and other appointed staff, will begin to participate on the first day of the pay period following election. Additionally, the long-term disability plan that accompanies the ORP will begin on the first day of the pay period following election.
Learning and Development
Your career at Northern Arizona University includes the opportunity for professional development. New employee on-boarding training includes courses to be completed within the first 30 days.
Immigration Suppt/Sponsorship
NAU will not provide any U.S. immigration support or sponsorship for this position.
Application Deadline
September 2, 2024 at 11:59 p.m.
How to Apply
To apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on the Human Resources website or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets.
If you are an individual with a disability and need reasonable accommodation to participate in the hiring process, please contact theDisability Resources Office at928-523-8773, DR@nau.edu , or PO Box 5633, Flagstaff AZ 86011.
Equal Employment Opportunity
Northern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.
Know Your Rights Poster
NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.