Tik Tok
Influencer Campaign Manager - SoundOn - Los Angeles
Tik Tok, Los Angeles, California, United States, 90079
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
About the TeamSoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:
- Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.- Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.- Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Indentify and accumulate high-quality creators to improve campaign quality.- Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.- Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.
Qualifications
Minimum Qualifications:- Bachelor's degree or relevant music industry experience.- 3+ years experience at digital music technology companies, Digital Marketing agencies, or MCNs.- Good understanding of TikTok content ecosystem, influencer marketing and social media trends.- Excellent communication and relationship building skills and project management skills.- Excellent data analytical skills. We hope you have a data-driven operation mindset.- Ability to effectively collaborate cross-functionally and manage multiple tasks.- Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.- Grounded, result-driven and self-motivated.
Preferred Qualifications:- Experience of music promotion is a plus.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
About the TeamSoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:
- Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.- Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.- Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Indentify and accumulate high-quality creators to improve campaign quality.- Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.- Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.
Qualifications
Minimum Qualifications:- Bachelor's degree or relevant music industry experience.- 3+ years experience at digital music technology companies, Digital Marketing agencies, or MCNs.- Good understanding of TikTok content ecosystem, influencer marketing and social media trends.- Excellent communication and relationship building skills and project management skills.- Excellent data analytical skills. We hope you have a data-driven operation mindset.- Ability to effectively collaborate cross-functionally and manage multiple tasks.- Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.- Grounded, result-driven and self-motivated.
Preferred Qualifications:- Experience of music promotion is a plus.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2