Crocs
Digital Marketing Specialist (Social Commerce)
Crocs, Broomfield, Colorado, United States, 80020
Overview
Crocs
is seeking a spectacular individual to join the Americas Digital Commerce team as a
Digital Marketing Specialist for Social Commerce . This is a new role in our organization and this person will be responsible for implementing Social Commerce campaigns that align with business goals and objectives. Our new teammate needs to have a passion for Social Commerce and provide a distinctive level of subject matter expertise on how to develop and deliver strategies to engage with creators and consumers and drive revenue through Social Commerce.
If you have a background in Social Commerce and are eager to be part of an outstanding team, read on!
What You'll Do
Manage tactical execution of Social Commerce campaigns.Work with internal and external teams to build & curate engaging content tailored for Social Commerce.Own relationships with 3rd party vendor partners to integrate, optimize and lead day-to-day creator programs.Monitor campaign performance, perform deep dive analyses, implement robust testing strategies you create, and identify opportunities to grow or optimize performance.Develop clear and detailed reports to share campaign and test success, highlighting what went well and where we need to improve.Work with the greater Digital Marketing team to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals.Actively police the presentation of the Crocs brand in this space to ensure our policies are being followed; work with Crocs Brand team to effectively communicate brand voice to content creators/affiliates.Coordinate with members from various teams, including Brand/Influencer Marketing, and Integrated Marketing.Maintain up-to-date knowledge of best practices and latest developments in Social Commerce.Balance multiple projects at one time and reliably maintain target dates, adjust priorities as needed, and communicate any at-risk items.You will field special projects and requests as needed.Use data analytics to drive performance and decision making.What You'll Bring to the Table
Bachelor's Degree in Marketing, Communications, Advertising or related field. Equivalent professional experience also accepted.Minimum 3 years of hands-on experience running Influencer, Paid Media, or Social Commerce campaigns.Background in "running the business by the numbers", using Analytics to propel action & optimization.Experience quantifying Digital Marketing impact, and creating alignment with overall business goals/initiatives.Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.).Experience working with agency partners & using partner feedback to improve campaign performance.Strong project management skills with the ability to multi-task and stay organized.You are an excellent communicator and you have great problem solving skills.Comfortable taking initiative to generate ideas that drive business and contribute to organizational effectivenessYou strive to hit metric-driven goals and searches for the right solutions for Crocs.You understand the importance of "we before me" in a team, and have the ability to work effectively with multiple cross-functional groups.#LI-JS1The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Digital Marketing Specialist (Social Commerce)
Salary or Pay Range: $65,000-$75,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Crocs
is seeking a spectacular individual to join the Americas Digital Commerce team as a
Digital Marketing Specialist for Social Commerce . This is a new role in our organization and this person will be responsible for implementing Social Commerce campaigns that align with business goals and objectives. Our new teammate needs to have a passion for Social Commerce and provide a distinctive level of subject matter expertise on how to develop and deliver strategies to engage with creators and consumers and drive revenue through Social Commerce.
If you have a background in Social Commerce and are eager to be part of an outstanding team, read on!
What You'll Do
Manage tactical execution of Social Commerce campaigns.Work with internal and external teams to build & curate engaging content tailored for Social Commerce.Own relationships with 3rd party vendor partners to integrate, optimize and lead day-to-day creator programs.Monitor campaign performance, perform deep dive analyses, implement robust testing strategies you create, and identify opportunities to grow or optimize performance.Develop clear and detailed reports to share campaign and test success, highlighting what went well and where we need to improve.Work with the greater Digital Marketing team to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals.Actively police the presentation of the Crocs brand in this space to ensure our policies are being followed; work with Crocs Brand team to effectively communicate brand voice to content creators/affiliates.Coordinate with members from various teams, including Brand/Influencer Marketing, and Integrated Marketing.Maintain up-to-date knowledge of best practices and latest developments in Social Commerce.Balance multiple projects at one time and reliably maintain target dates, adjust priorities as needed, and communicate any at-risk items.You will field special projects and requests as needed.Use data analytics to drive performance and decision making.What You'll Bring to the Table
Bachelor's Degree in Marketing, Communications, Advertising or related field. Equivalent professional experience also accepted.Minimum 3 years of hands-on experience running Influencer, Paid Media, or Social Commerce campaigns.Background in "running the business by the numbers", using Analytics to propel action & optimization.Experience quantifying Digital Marketing impact, and creating alignment with overall business goals/initiatives.Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.).Experience working with agency partners & using partner feedback to improve campaign performance.Strong project management skills with the ability to multi-task and stay organized.You are an excellent communicator and you have great problem solving skills.Comfortable taking initiative to generate ideas that drive business and contribute to organizational effectivenessYou strive to hit metric-driven goals and searches for the right solutions for Crocs.You understand the importance of "we before me" in a team, and have the ability to work effectively with multiple cross-functional groups.#LI-JS1The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Digital Marketing Specialist (Social Commerce)
Salary or Pay Range: $65,000-$75,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate