Marketing Specialist

JOB REQUIREMENTS: Overview Snap-on Equipment Solutions (a group within RS&I-Repair Systems & Information-a division of Snap-on Incorporated). Location: Kenosha, WI Work: Monday thru Friday - 8a - 5p; on Facility site. The Marketing Specialist is responsible for managing assigned OEM partners\' marketing activities, including quarterly promotions, e-commerce websites, New Product Notices, and necessary communications. The individual is accountable for the assigned OEM brand\'s financial performance and achieving growth targets. Responsibilities Key Job Duties: e-Commerce Sites: * Ensure product information is up to date for all products, including accurate images and pricing. Conduct monthly audits of SKU\'s associated with assigned OEM programs. * Collaborate with manager to interpret Google Analytics data for assigned e-commerce website. * Use insights provided to inform marketing strategies, optimize campaigns, and drive user engagement and conversions. * Generate reports and present findings to stakeholders of the assigned OEM team. Ensure data-driven decision-making across all marketing efforts. Promotional Campaigns: * Develop comprehensive promotional strategies, oversee day-to-day campaign management, and implement marketing efforts across various traditional and digital platforms. * Manage and execute promotional campaigns, ensuring all tracking mechanisms are in place and utilizing Google Analytics to generate reports, interpret data, and make actionable recommendations. * Conduct thorough post-campaign analysis to evaluate success and provide feedback for continuous improvement. Program Management: * Assist in coordinating project tasks and timelines. * Maintain project documentation and track progress. * Provide support to senior team members in managing larger projects. * Ensure all materials follow and meet brand guidelines. Qualifications Bachelor\'s degree in Marketing/Communications required. 1-6 years\' experience required. * Technical Skills: Basic understanding of Google Analytics, social media platforms, and email marketing tools. * Content Creation: Ability to create and manage content for social media, email, and other digital platforms. * Data Interpretation: Basic ability to interpret data from marketing tools and provide simple reports. * Campaign Support: Assist in the execution of marketing campaigns and track performance. * Team Collaboration: Work with team members and agencies to support marketing initiatives and projects. * Communication: Good written and verbal communication skills. Communicate project updates to team members and stakeholders. * Learning and Development: Willingness to learn new marketing tools and techniques. * Task Coordination: Assist in coordinating project tasks and timelines. * Basic Project Tools: Familiarity with basic project management tools. * Documentation: Maintain project documentation and track progress. * Support Senior Team Members: Provide support to senior team members in managing larger projects. ***** APPLICATION INSTRUCTIONS: Apply Online: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjE4MzY5Ljg3NzBAc25hcG9uY29tcC5hcGxpdHJhay5jb20