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Silver Peak Systems

Email Marketing Automation Manager

Silver Peak Systems, Santa Clara, California, us, 95053


Who we are looking for:

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules, and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.

You will be a key member of the demand generation, results-driven marketing team working to develop, deploy, and manage nurture programs using Marketo. You will report to the Director of Digital Marketing.

What you will do:

Plan and implement trigger-based nurturing programs (with emphasis on email) in Marketo

Create segments for marketing programs based on buyer personas

Design programs aligned to the buyer’s journey thru the sales funnel

Convert business and technical messaging into short, compelling copy for email and landing pages

Utilize segmentation, automation, and customization to drive engagement improvements

Oversee flawless delivery of messages, troubleshooting issues, and implementing changes to avoid future impact.

Deploy A/B testing initiatives to increase retention and conversion metrics

Coordinate program execution collaborating with and supporting the extended marketing team

Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time

Invest time in research and continue learning to drive the latest innovations into our email programs

What it takes:

5 to 7 years of hands-on Marketo experience building lead nurture programs

Strategic thinker and hands-on executor

Outstanding writing skills with proven success creating compelling marketing copy

Ability to work independently with minimal direction

Powerful project management skills

Strong knowledge of Demand Generation and Marketing

Exceptional team player

Thrive in a fast-paced environment

Passion for metrics, data, and process

Certified (or able to become certified) on Marketo platforms and applications

HTML/CSS skills are a PLUS

Bachelor's degree in Marketing or Business preferred

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