Sprout Social
Customer Marketing Specialist
Sprout Social, Chicago, Illinois, United States, 60603
Description
Sprout Social is looking to hire a Customer Marketing Specialist to the Marketing team reporting into the Senior Customer Advocacy Manager. The ideal candidate is someone who is a talented storyteller and is passionate about identifying and amplifying the voice of the customer. This is a critical role in Sprout's pursuit of putting the customer at the center of everything we do.
Why join Sprout's Marketing team?
As a member of Sprout's Marketing department, you're an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to-and responsible for-driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we're driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there's no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.
What you'll do
Your role will be focused on
customer advocacy, social proof, and review strategy and management .
Develop and execute comprehensive customer advocacy programs to build strong, lasting relationships with key customers and transform them into brand ambassadors.
Create and manage customer testimonials, case studies, and success stories to enhance social proof and credibility across marketing channels.
Design and implement review management processes to monitor, respond to, and capitalize on customer feedback across various platforms, ensuring a positive brand reputation and addressing any concerns promptly.
Coordinate and execute customer referral and loyalty programs to incentivize satisfied customers to refer new prospects and share their positive experiences.
Develop engaging content for social media, blogs, and other digital platforms that highlights customer success stories and showcases the value of customer experiences with the brand.
What you'll bring
We are looking for a strong, strategic cross functional collaborator who can work together with individuals within various parts of the business to create compelling stories at scale. You'll leverage your keen eye to ensure our customer stories resonate with our ICP audience. You also tap into the ability to navigate internal and external collaborators to deliver results in a high-paced, deadline-oriented environment. Cross-functional partnership and clear and collaborative communication are your passion. Analytical thinking and a bias for data-driven decision making will be crucial in measuring the impact of our customer advocacy efforts.
The minimum qualifications for this role include:
2+ years of experience in customer marketing, customer advocacy, or a related role.
Proven ability to manage multiple projects and meet deadlines.
Passion for building strong customer relationships and storytelling.
Creative thinking with the ability to come up with new ideas to engage customers..
High level of attention to detail and organizational skills.
Preferred qualifications for this role include:
Experience in B2B tech or SaaS environments.
Familiarity with advocacy platforms like Influitive, TechValidate, UserEvidence, or similar.
Proven ability to build and manage customer reference programs.
How you'll grow
Within 1 month, you'll plant your roots, including:
Experience Sprout's in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers.
Make a plan with your manager to set initial priorities, align on expectations for your role, learn about customer marketing organization and how it ladders up to the larger goals of the marketing organization.
Meeting key stakeholders and understanding the goals and priorities of the customer marketing team.
Reviewing existing customer advocacy programs and identifying areas for improvement.
Starting to build relationships with top customers and understanding their success stories.
Learning about our current customer journey and identifying opportunities to enhance customer engagement.
Start participating in weekly stand-ups, team meetings and marketing rituals.
Within 3 months, you'll start hitting your stride by:
Possessing a working understanding of Sprouts brand and creative guidelines and being able to produce clear and consistent content.
Actioning off of a working understanding of the Marketing and Brand and Creative teams process and rituals, learn our Agile framework and understand how to effectively plan for work to get done.
Developing and launching customer advocacy campaigns that align with our business goals.
Collaborating with sales and customer success teams to identify potential customer advocates.
Creating and managing a content calendar for customer stories, testimonials, and case studies.
Establishing a process for collecting and utilizing customer feedback to improve our offerings.
Tracking and reporting on the performance of advocacy initiatives and making data-driven adjustments.
Within 6 months, you'll be making a clear impact through:
Have your first performance conversation with your manager, where you will discuss your accomplishments in your work and work together to build goals for your professional development / growth.
Expanding our customer advocacy program to include new initiatives like reference programs, webinars, or community engagement events.
Driving customer engagement and satisfaction through targeted marketing efforts.
Building and maintaining strong relationships with key customers to increase their advocacy.
Collaborating with the product team to integrate customer feedback into product development.
Delivering regular reports on customer advocacy activities and their impact on revenue growth.
Within 12 months, you'll make this role your own by:
Becoming the go-to expert for customer advocacy within the organization.
Continuously innovating and improving our customer advocacy strategies.
Playing a key role in shaping the overall customer marketing strategy.
Leading cross-functional initiatives that increase customer loyalty and retention.
Establishing a sustainable pipeline of customer advocates who are eager to share their success stories..
Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
Our Benefits Program
We're proud to regularly be recognized for our team, product and culture. Our benefits program includes:
Insurance and benefit options that are built for both individuals and families
Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
High-quality and well-maintained equipment-your computer will never prevent you from doing your best
Wellness initiatives to ensure both health and mental well-being of our team
Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
Growing corporate social responsibility program that is driven by the involvement and passion of our team members
Beautiful, convenient and state-of-the-art offices in Chicago's Loop and downtown Seattle, for those who prefer an office setting
Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.
The base pay range for this role is $60,000 - $90,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives.
Sprout's compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.
Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout's equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout's company's 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers "Flexible Paid Time Off" and ten paid holidays. We have outlined the various components to an employee's full compensation package here to help you to understand our total rewards package.
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity -
race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at
and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.
When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller's behalf. Accordingly, if you are located outside of the United States, by clicking "Submit Application" on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.
Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.
#LI-REMOTE
Sprout Social is looking to hire a Customer Marketing Specialist to the Marketing team reporting into the Senior Customer Advocacy Manager. The ideal candidate is someone who is a talented storyteller and is passionate about identifying and amplifying the voice of the customer. This is a critical role in Sprout's pursuit of putting the customer at the center of everything we do.
Why join Sprout's Marketing team?
As a member of Sprout's Marketing department, you're an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to-and responsible for-driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we're driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there's no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.
What you'll do
Your role will be focused on
customer advocacy, social proof, and review strategy and management .
Develop and execute comprehensive customer advocacy programs to build strong, lasting relationships with key customers and transform them into brand ambassadors.
Create and manage customer testimonials, case studies, and success stories to enhance social proof and credibility across marketing channels.
Design and implement review management processes to monitor, respond to, and capitalize on customer feedback across various platforms, ensuring a positive brand reputation and addressing any concerns promptly.
Coordinate and execute customer referral and loyalty programs to incentivize satisfied customers to refer new prospects and share their positive experiences.
Develop engaging content for social media, blogs, and other digital platforms that highlights customer success stories and showcases the value of customer experiences with the brand.
What you'll bring
We are looking for a strong, strategic cross functional collaborator who can work together with individuals within various parts of the business to create compelling stories at scale. You'll leverage your keen eye to ensure our customer stories resonate with our ICP audience. You also tap into the ability to navigate internal and external collaborators to deliver results in a high-paced, deadline-oriented environment. Cross-functional partnership and clear and collaborative communication are your passion. Analytical thinking and a bias for data-driven decision making will be crucial in measuring the impact of our customer advocacy efforts.
The minimum qualifications for this role include:
2+ years of experience in customer marketing, customer advocacy, or a related role.
Proven ability to manage multiple projects and meet deadlines.
Passion for building strong customer relationships and storytelling.
Creative thinking with the ability to come up with new ideas to engage customers..
High level of attention to detail and organizational skills.
Preferred qualifications for this role include:
Experience in B2B tech or SaaS environments.
Familiarity with advocacy platforms like Influitive, TechValidate, UserEvidence, or similar.
Proven ability to build and manage customer reference programs.
How you'll grow
Within 1 month, you'll plant your roots, including:
Experience Sprout's in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers.
Make a plan with your manager to set initial priorities, align on expectations for your role, learn about customer marketing organization and how it ladders up to the larger goals of the marketing organization.
Meeting key stakeholders and understanding the goals and priorities of the customer marketing team.
Reviewing existing customer advocacy programs and identifying areas for improvement.
Starting to build relationships with top customers and understanding their success stories.
Learning about our current customer journey and identifying opportunities to enhance customer engagement.
Start participating in weekly stand-ups, team meetings and marketing rituals.
Within 3 months, you'll start hitting your stride by:
Possessing a working understanding of Sprouts brand and creative guidelines and being able to produce clear and consistent content.
Actioning off of a working understanding of the Marketing and Brand and Creative teams process and rituals, learn our Agile framework and understand how to effectively plan for work to get done.
Developing and launching customer advocacy campaigns that align with our business goals.
Collaborating with sales and customer success teams to identify potential customer advocates.
Creating and managing a content calendar for customer stories, testimonials, and case studies.
Establishing a process for collecting and utilizing customer feedback to improve our offerings.
Tracking and reporting on the performance of advocacy initiatives and making data-driven adjustments.
Within 6 months, you'll be making a clear impact through:
Have your first performance conversation with your manager, where you will discuss your accomplishments in your work and work together to build goals for your professional development / growth.
Expanding our customer advocacy program to include new initiatives like reference programs, webinars, or community engagement events.
Driving customer engagement and satisfaction through targeted marketing efforts.
Building and maintaining strong relationships with key customers to increase their advocacy.
Collaborating with the product team to integrate customer feedback into product development.
Delivering regular reports on customer advocacy activities and their impact on revenue growth.
Within 12 months, you'll make this role your own by:
Becoming the go-to expert for customer advocacy within the organization.
Continuously innovating and improving our customer advocacy strategies.
Playing a key role in shaping the overall customer marketing strategy.
Leading cross-functional initiatives that increase customer loyalty and retention.
Establishing a sustainable pipeline of customer advocates who are eager to share their success stories..
Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
Our Benefits Program
We're proud to regularly be recognized for our team, product and culture. Our benefits program includes:
Insurance and benefit options that are built for both individuals and families
Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
High-quality and well-maintained equipment-your computer will never prevent you from doing your best
Wellness initiatives to ensure both health and mental well-being of our team
Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
Growing corporate social responsibility program that is driven by the involvement and passion of our team members
Beautiful, convenient and state-of-the-art offices in Chicago's Loop and downtown Seattle, for those who prefer an office setting
Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.
The base pay range for this role is $60,000 - $90,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives.
Sprout's compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.
Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout's equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout's company's 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers "Flexible Paid Time Off" and ten paid holidays. We have outlined the various components to an employee's full compensation package here to help you to understand our total rewards package.
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity -
race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at
and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.
When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller's behalf. Accordingly, if you are located outside of the United States, by clicking "Submit Application" on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.
Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.
#LI-REMOTE