2U
Vice President, Marketing Performance - Enterprise
2U, Glenn Dale, Maryland, United States, 20769
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.What We're Looking For:The VP of Performance Marketing, B2B, will play a crucial role in building and leading a high-performance, analytically driven B2B marketing team for edX.org. The goal is to develop and execute innovative, data-driven marketing strategies that drive growth and efficiency in our B2B operations. This role will be measured based on reaching CAC targets, in addition to building clear viewpoints on strategy, reporting on LTV, customer segmentation, and ensuring each effort and test aligns to a ROAS-positive investment strategy.This role reports into the SVP, Marketing Strategy, and will collaborate closely with the VP of Revenue Operations, SVP of Sales and SVP of Strategy & Product Marketing to build geographic regions for investment, in addition to developing target verticals and companies.Responsibilities Include, But Are Not Limited To:Performance Marketing and Insight:Build & lead a diverse team to integrate performance marketing technologies such as 6sense, enhancing efficiency across all stages of the marketing and sales cycle - from lead generation to customer success.Establish an analytical framework and rhythm that optimizes marketing performance, including campaign analysis, demand forecasting, goal setting, funnel growth, velocity, conversion rates, and customer retention.Deliver actionable insights and strategic recommendations to internal stakeholders based on thorough analysis of marketing and sales data.Partnership Expansion and Management:Onboard and support key partnerships across enterprise and consumer businesses.Ensure strong consumer experience inclusive of landing experience and creative as necessary.Meet with Partner and ensure strong roadmapping and integration on a consistent cadence dependent on each partner deal.Marketing Technology and Process:Define and maintain marketing processes and definitions to ensure data consistency and hygiene in CRM.Oversee the design and implementation of marketing technology infrastructure, including Salesforce forms/fields and related systems, ensuring seamless integration.Invest in future growth and scaling needs of our business, including a robust data architecture, analytics capabilities, and the technology stack that will not only serve us today but will propel us forward and scale.Marketing Operations:In alignment with Sales and Revenue Operations leadership, develop and implement strategic marketing plans, including regional and/or sector-specific strategies.Consistently optimize and share marketing best practices across the full customer lifecycle.Drive uniformity for key marketing terms across sales, including pricing structure and service delivery.Manage a coordinated process with Sales and Revenue Operations leadership to effectively track marketing and sales performance.Things That Should Be In Your Background:Bachelor's degree in business or other related fields required. Masters preferred.10-15 years experience with proven track record in driving and leading enterprise marketing organizations.Experience leading B2B marketing at multiple organizations.Experienced at directly creating, interpreting, and driving outcomes based on data-driven analysis.Proven experience on delivering in a fast-paced, high-growth B2B sales environment with $20-100M revenue sales.Ability to understand the customer experience and how to leverage customer insights and data inputs to inform the product.We will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Lanham, MD two days a week.Benefits & CultureOur global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRowWe offer comprehensive benefits (unique per country) and excellent work/life balance.
Please ensure you read the below overview and requirements for this employment opportunity completely.Full-time, U.S. benefits include:Medical, dental, and vision coverage.Life insurance, disability, and 401(k) employer match.Employee stock purchase plan.Free snacks and drinks in-office.Generous paid holidays and leave policies, including unlimited PTO.Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break.The anticipated base salary range for this role is ($181,000 -$200,000), with potential bonus eligibility. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position, and cost of labor in the market in which the candidate will be hired.2U Diversity and Inclusion StatementAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities, and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.About 2U Inc. (NASDAQ: TWOU)For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.About edXedX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.Learn more at https://2u.com/careers/#NoBackRowThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state, or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, and pay.
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Please ensure you read the below overview and requirements for this employment opportunity completely.Full-time, U.S. benefits include:Medical, dental, and vision coverage.Life insurance, disability, and 401(k) employer match.Employee stock purchase plan.Free snacks and drinks in-office.Generous paid holidays and leave policies, including unlimited PTO.Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break.The anticipated base salary range for this role is ($181,000 -$200,000), with potential bonus eligibility. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position, and cost of labor in the market in which the candidate will be hired.2U Diversity and Inclusion StatementAt 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities, and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.About 2U Inc. (NASDAQ: TWOU)For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.About edXedX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.Learn more at https://2u.com/careers/#NoBackRowThe above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state, or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, and pay.
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