Balsam Brands
Senior Marketing Manager, B2B & Retail Partnerships
Balsam Brands, Redwood City, California, United States, 94061
Job Description
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.We're seeking a highly motivated Senior Marketing Manager focused on B2B and Retail Partnerships to join our growing team. In this role, you will be instrumental in developing and executing a comprehensive B2B marketing strategy to drive brand awareness, qualified traffic, nurture file, and use 1:1 automated marketing to unlock demand. You will also build marketing plans for owned retail and wholesale channels with channel owner partners to achieve business objectives.This full-time position reports to the VP of Marketing, BHI and Growth and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office.What You’ll DoB2B:Develop a comprehensive B2B marketing strategy aligned with business objectivesConduct market research to understand industry trends and target audience needsWrite briefs to develop compelling content to attract and engage target customersImplement HubSpot as the central marketing automation platformConfigure workflows, and lead nurturing campaigns, within HubSpotUtilize HubSpot analytics to track campaign performance and measure ROISupport launching a new website and customer interface and migrating customers to the new experienceDevelop and execute a strategic LinkedIn marketing planTrack and report on marketing performance using key metricsRetail PartnershipsCultivate and manage strategic co-marketing partnerships with leading retailers including negotiating terms, developing co-marketing initiatives, and measuring the success of these partnershipsManage and collaborate with external vendors and agenciesSupport Balsam Hill owned retail stores with marketing strategy and planningPotential for engagement with Amazon/MarketplacesProvide marketing support for new launches including new retail stores and sustainability initiativesPeople ManagementRegularly engage in discussions with direct reports covering performance and well-beingProvide opportunities for ongoing feedback within team and demonstrate transparencyLead team, with support of ourcompany norms, by providing guidance on career development, fostering diversity and inclusion, identifying training needs, and promoting our valuesWhat You Bring To The Table8+ years Marketing experience with at least 5 years of experience in B2B marketingBachelor’s degree in business, marketing, finance, or related field; post-graduate in business (MBA) is preferredStrong understanding of marketing automation platforms, preferably HubSpotExperience with LinkedIn marketing and social media advertisingExcellent communication, collaboration, and project management skillData-driven approach to marketing with a strong analytical mindsetAbility to work independently and manage multiple priorities in a fast-paced environment.Entrepreneurial, growth mindset with an appreciation for what has worked and a curiosity to test new ideasExceptional written and verbal communication skillsAbout Us:
Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.BenefitsAt Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review processComprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependentsUp to $2,000 annual funding toward HSA accountsMedical, transit, dependent care FSAInfertility coverage offered on all medical plansGenerous parental leave program and flexible return optionsCompany-paid life and AD&D insuranceCompany-paid short and long-term disability insurance401(k) with dollar-for-dollar company match up to $4,000 per calendar yearEmployee Assistance Program (EAP) and other mental health and wellness perksPaid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packagesPaid 5-week sabbatical leave after 10 years of employmentAnnual continuous learning benefit up to $1,000 per person, per fiscal yearUp to $300 flexible reimbursement to support setup of new team member's work-from-home environmentGenerous team member merchandise discountValuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insuranceThe base pay range for this position is: $150,000-$166,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.Additional InformationAll your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.We're seeking a highly motivated Senior Marketing Manager focused on B2B and Retail Partnerships to join our growing team. In this role, you will be instrumental in developing and executing a comprehensive B2B marketing strategy to drive brand awareness, qualified traffic, nurture file, and use 1:1 automated marketing to unlock demand. You will also build marketing plans for owned retail and wholesale channels with channel owner partners to achieve business objectives.This full-time position reports to the VP of Marketing, BHI and Growth and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office.What You’ll DoB2B:Develop a comprehensive B2B marketing strategy aligned with business objectivesConduct market research to understand industry trends and target audience needsWrite briefs to develop compelling content to attract and engage target customersImplement HubSpot as the central marketing automation platformConfigure workflows, and lead nurturing campaigns, within HubSpotUtilize HubSpot analytics to track campaign performance and measure ROISupport launching a new website and customer interface and migrating customers to the new experienceDevelop and execute a strategic LinkedIn marketing planTrack and report on marketing performance using key metricsRetail PartnershipsCultivate and manage strategic co-marketing partnerships with leading retailers including negotiating terms, developing co-marketing initiatives, and measuring the success of these partnershipsManage and collaborate with external vendors and agenciesSupport Balsam Hill owned retail stores with marketing strategy and planningPotential for engagement with Amazon/MarketplacesProvide marketing support for new launches including new retail stores and sustainability initiativesPeople ManagementRegularly engage in discussions with direct reports covering performance and well-beingProvide opportunities for ongoing feedback within team and demonstrate transparencyLead team, with support of ourcompany norms, by providing guidance on career development, fostering diversity and inclusion, identifying training needs, and promoting our valuesWhat You Bring To The Table8+ years Marketing experience with at least 5 years of experience in B2B marketingBachelor’s degree in business, marketing, finance, or related field; post-graduate in business (MBA) is preferredStrong understanding of marketing automation platforms, preferably HubSpotExperience with LinkedIn marketing and social media advertisingExcellent communication, collaboration, and project management skillData-driven approach to marketing with a strong analytical mindsetAbility to work independently and manage multiple priorities in a fast-paced environment.Entrepreneurial, growth mindset with an appreciation for what has worked and a curiosity to test new ideasExceptional written and verbal communication skillsAbout Us:
Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.BenefitsAt Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review processComprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependentsUp to $2,000 annual funding toward HSA accountsMedical, transit, dependent care FSAInfertility coverage offered on all medical plansGenerous parental leave program and flexible return optionsCompany-paid life and AD&D insuranceCompany-paid short and long-term disability insurance401(k) with dollar-for-dollar company match up to $4,000 per calendar yearEmployee Assistance Program (EAP) and other mental health and wellness perksPaid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packagesPaid 5-week sabbatical leave after 10 years of employmentAnnual continuous learning benefit up to $1,000 per person, per fiscal yearUp to $300 flexible reimbursement to support setup of new team member's work-from-home environmentGenerous team member merchandise discountValuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insuranceThe base pay range for this position is: $150,000-$166,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.Additional InformationAll your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr