C.A.T. Inc.
Digital Marketing Specialist
C.A.T. Inc., Benton, Arkansas, United States, 72019
We're seeking a creative and data-driven Digital Marketing Specialist to join our team! You'll be responsible for developing and executing online marketing strategies, optimizing SEO, managing social media campaigns, and analyzing performance metrics. Join us in driving growth and innovation!C.A.T. North America, founded in 1978, is a premier trucking company servicing all North America with its nine divisions and over 25 terminals. Our transportation solutions cover a broad range of needs, including intra-Canada, US-Canada cross-border, US domestic, and Mexico North and Southbound. With a fleet of 1600 power units and 4300 trailers, as well as a vast network of over 10,000 logistics partners, C.A.T. North America offers customized transportation services tailored to each customer’s unique needs. Our commitment to service, safety, innovation, and sustainability has earned us recognition as the best fleet to drive for in 2023 and the best-managed company for 11 consecutive years.4600 E McCain Blvd, North Little Rock, AR 72117, USADigital Marketing Specialist
As a Digital Marketing Specialist for C.A.T. you will be a key component in the smooth operation and success of our marketing strategy across all divisions of C.A.T. We’re looking for an energetic, highly motivated, self-sufficient, resourceful, detail-oriented individual who has an incredible passion for marketing. You will be responsible for being the voice behind our marketing efforts across all our Canadian brands while ensuring our digital tools, social media platforms and social customer interactions represent the high standards of excellence C.A.T. is known for. This role offers an opportunity to help shape how we maximize our sales and marketing performance across Canada & North America.Key Responsibilities
Optimizing website and marketing campaign performance by using tools like Google Analytics and marketing automation software.Monitoring key metrics such as analytics, audience sentiment, social media trends, brand awareness, and online reputation.Ensuring our websites rank well in search engines and maintaining its SEO.Developing content with the help of internal specialists or external consultants/agencies, in line with the content strategy and quarterly plan.Maintain and manage multiple pages on different platforms (Facebook, Instagram, Twitter, Glassdoor, YouTube and Tik Tok)Maintaining a consistent visual style across all marketing assets, including logo, imagery, colors, templates, and voice.Updating marketing materials to reflect the latest messaging and positioning.Collaborating with other marketing team members to generate ideas for promoting key projects, launches, events, etc.Managing and executing marketing programs on time and within budget by coordinating with internal and external stakeholders.Developing targeted digital campaigns to reach B2B audiences.Utilizing digital channels such as LinkedIn, Google AdWords, and email marketing to reach and engage with target audiences.Conducting market research to stay informed about industry trends and competitor activity.Creating and managing content, including whitepapers, case studies, and thought leadership materials.Staying up to date with the latest B2B digital marketing trends and best practices.Qualifications
University degree in marketing, communications, relevant field, or equivalent experienceMore than 2+ years of experience in marketing or communications in multicultural organization & enterprise environment.Sound knowledge of digital Marketing and a sound understanding for Microsoft, ADOBE, Google & WordPress or other CRM’s, example HubSpot.Experience with META.Strong command of the English language, Spanish is an asset·**Ability to travel where and when required** (5 – 10% per year)Required Skills
Strategic thinking: the ability to create and implement digital marketing plans that align with business goals.Analytical skills: the ability to use data to make informed decisions about campaign performance.Creativity: the ability to create compelling content and campaigns that engage target audiences.Attention to detail: the ability to manage multiple projects and tasks accurately.Communication skills: the ability to communicate effectively with cross-functional teams, including sales, product, and design teams.Adaptability: the ability to stay current with digital marketing trends and technologies, and to be flexible and responsive to changing market conditions.Organization: the ability to prioritize tasks and meet deadlines.The ability to work both independently and as part of a team, and the comfort to work in a fast-paced and dynamic environment.Experience in B2B digital marketing, a strong understanding of digital marketing tactics and technologies, and excellent project management and analytical skills.Knowledge of the industry and target audience is also important.The ideal candidate must have significant experience with the Adobe Creative Suite, including expertise in multiple Adobe applications such as Photoshop, Illustrator, InDesign, and othersFluency with WordPress or HubSpot is an asset.Graphic Design SkillsWe offerAn opportunity to work with one of the industry’s fastest growing companies.An opportunity to be part of an organization committed to innovation, growth, and respect.A working environment open to trying new things and trying new approaches.A competitive compensation plan including various benefits and incentives.Click or drag a file to this area to upload.
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As a Digital Marketing Specialist for C.A.T. you will be a key component in the smooth operation and success of our marketing strategy across all divisions of C.A.T. We’re looking for an energetic, highly motivated, self-sufficient, resourceful, detail-oriented individual who has an incredible passion for marketing. You will be responsible for being the voice behind our marketing efforts across all our Canadian brands while ensuring our digital tools, social media platforms and social customer interactions represent the high standards of excellence C.A.T. is known for. This role offers an opportunity to help shape how we maximize our sales and marketing performance across Canada & North America.Key Responsibilities
Optimizing website and marketing campaign performance by using tools like Google Analytics and marketing automation software.Monitoring key metrics such as analytics, audience sentiment, social media trends, brand awareness, and online reputation.Ensuring our websites rank well in search engines and maintaining its SEO.Developing content with the help of internal specialists or external consultants/agencies, in line with the content strategy and quarterly plan.Maintain and manage multiple pages on different platforms (Facebook, Instagram, Twitter, Glassdoor, YouTube and Tik Tok)Maintaining a consistent visual style across all marketing assets, including logo, imagery, colors, templates, and voice.Updating marketing materials to reflect the latest messaging and positioning.Collaborating with other marketing team members to generate ideas for promoting key projects, launches, events, etc.Managing and executing marketing programs on time and within budget by coordinating with internal and external stakeholders.Developing targeted digital campaigns to reach B2B audiences.Utilizing digital channels such as LinkedIn, Google AdWords, and email marketing to reach and engage with target audiences.Conducting market research to stay informed about industry trends and competitor activity.Creating and managing content, including whitepapers, case studies, and thought leadership materials.Staying up to date with the latest B2B digital marketing trends and best practices.Qualifications
University degree in marketing, communications, relevant field, or equivalent experienceMore than 2+ years of experience in marketing or communications in multicultural organization & enterprise environment.Sound knowledge of digital Marketing and a sound understanding for Microsoft, ADOBE, Google & WordPress or other CRM’s, example HubSpot.Experience with META.Strong command of the English language, Spanish is an asset·**Ability to travel where and when required** (5 – 10% per year)Required Skills
Strategic thinking: the ability to create and implement digital marketing plans that align with business goals.Analytical skills: the ability to use data to make informed decisions about campaign performance.Creativity: the ability to create compelling content and campaigns that engage target audiences.Attention to detail: the ability to manage multiple projects and tasks accurately.Communication skills: the ability to communicate effectively with cross-functional teams, including sales, product, and design teams.Adaptability: the ability to stay current with digital marketing trends and technologies, and to be flexible and responsive to changing market conditions.Organization: the ability to prioritize tasks and meet deadlines.The ability to work both independently and as part of a team, and the comfort to work in a fast-paced and dynamic environment.Experience in B2B digital marketing, a strong understanding of digital marketing tactics and technologies, and excellent project management and analytical skills.Knowledge of the industry and target audience is also important.The ideal candidate must have significant experience with the Adobe Creative Suite, including expertise in multiple Adobe applications such as Photoshop, Illustrator, InDesign, and othersFluency with WordPress or HubSpot is an asset.Graphic Design SkillsWe offerAn opportunity to work with one of the industry’s fastest growing companies.An opportunity to be part of an organization committed to innovation, growth, and respect.A working environment open to trying new things and trying new approaches.A competitive compensation plan including various benefits and incentives.Click or drag a file to this area to upload.
Attach Cover Letter
Click or drag a file to this area to upload.SELECT YOUR PREFERRED COMPANY & LOCATION
#J-18808-Ljbffr