Oceans Healthcare, L.L.C.
Vice President, Marketing and Communications
Oceans Healthcare, L.L.C., Plano, Texas, us, 75086
The Vice President of Marketing and Communications will be a member of Ocean’s senior leadership team, reporting directly to the CEO and responsible for leading and developing the organization’s marketing, advertising, communications and community relations programs. This person will work closely with other leaders in the organization’s corporate and regional offices and local hospitals to develop and implement marketing and communications plans that support the company’s strategic initiatives and performance goals. The senior leader will ensure the marketing strategies and objectives are data-driven and process-oriented to enable successful support of the multi-state and multi-location organization.
Essential Functions:
Develop strategic marketing plans to support the organization's mission, strategic goals and growth objectives, reviewing brand positioning and competitive market research.
Work with Executives, VP of Market Development and local market leaders to establish annual marketing and communication plan budgets; establish KPIs and ROI metrics to measure marketing program effectiveness; and oversee budget throughout the year by balancing expenditures against volume and census expectations.
Lead the development and implementation of a research-driven, evidence-based marketing strategy to support growth goals; work closely with health information systems team to analyze and leverage referral, admissions and market data.
Oversee all paid and organic marketing efforts by internal team and external partners, including branding and positioning, digital, advertising, media, out-of-home and experiential.
Working with local market administrators, establish and monitor performance and development goals for sales and marketing teams, assign accountabilities, set objectives, establish priorities and conduct annual performance reviews.
Oversee development of all digital and print communications including presentations, marketing collateral materials, signage, reports, written materials, referrer materials, website and new media to ensure brand consistency and integrity.
Develop systems to streamline and measure the effectiveness of marketing and communication programs for maximum productivity and ROI.
Work with Executives, senior leaders and external partners to develop an internal communications strategy and oversee further development and execution of internal communications program, including:
internal functions such as Human Resources, Compliance, Safety, etc.
external functions such as sales, business development, referrer communications, investor relations; etc.
Produce scheduled and ad hoc communications and content for CEO such as company updates, newsletters, industry commentary, videos, etc.;
Manage external PR partner to execute annual thought leadership plan to elevate company leaders and subject matter experts and support meaningful relationships with target audiences.
Together with external PR partner, serve as company spokesperson and point of contact for media interactions that promote or impact the organization.
#J-18808-Ljbffr
Essential Functions:
Develop strategic marketing plans to support the organization's mission, strategic goals and growth objectives, reviewing brand positioning and competitive market research.
Work with Executives, VP of Market Development and local market leaders to establish annual marketing and communication plan budgets; establish KPIs and ROI metrics to measure marketing program effectiveness; and oversee budget throughout the year by balancing expenditures against volume and census expectations.
Lead the development and implementation of a research-driven, evidence-based marketing strategy to support growth goals; work closely with health information systems team to analyze and leverage referral, admissions and market data.
Oversee all paid and organic marketing efforts by internal team and external partners, including branding and positioning, digital, advertising, media, out-of-home and experiential.
Working with local market administrators, establish and monitor performance and development goals for sales and marketing teams, assign accountabilities, set objectives, establish priorities and conduct annual performance reviews.
Oversee development of all digital and print communications including presentations, marketing collateral materials, signage, reports, written materials, referrer materials, website and new media to ensure brand consistency and integrity.
Develop systems to streamline and measure the effectiveness of marketing and communication programs for maximum productivity and ROI.
Work with Executives, senior leaders and external partners to develop an internal communications strategy and oversee further development and execution of internal communications program, including:
internal functions such as Human Resources, Compliance, Safety, etc.
external functions such as sales, business development, referrer communications, investor relations; etc.
Produce scheduled and ad hoc communications and content for CEO such as company updates, newsletters, industry commentary, videos, etc.;
Manage external PR partner to execute annual thought leadership plan to elevate company leaders and subject matter experts and support meaningful relationships with target audiences.
Together with external PR partner, serve as company spokesperson and point of contact for media interactions that promote or impact the organization.
#J-18808-Ljbffr