Ottobock SE & Co. KGaA
Performance Marketing Manager
Ottobock SE & Co. KGaA, Austin, Texas, us, 78716
For more than a century, Ottobock has pursued the mission of helping people living with limb loss or mobility challenges regain or maintain their freedom of movement. We do this through the development of leading prosthetic, orthotic and wheelchair innovation and an unwavering commitment to delivering superior patient care experiences. As a growing healthcare company, we continue to invest in both our people and new service offerings. With more than 8,000 employees worldwide and 1,100 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it.Ottobock North America is in search of aPerformance Marketing Manager to join our team in Austin, Texas (hybrid work schedule)This position will mainly support our Patient Care and Healthcare divisions, and be responsible to define, develop and deploy online and offline marketing and advertising campaigns to drive interactions, brand awareness, customer and patient leads, and grow our patient care footprint in North America. Once campaigns are launched, the Performance Marketing Manager will monitor the progress and success, while ensuring that activations remain on budget and generate the intended ROI.Duties & Responsibilities
End to end management of performance marketing activities across Paid Social channels in our B2B and B2C channels(Meta, Google, LinkedIn, etc)Supporting performance marketing activities across additional channels such as Paid Search and working closely with our global media agency to implement, optimize and report on performanceMonitor campaign performance and implement data-driven insights to improve outlined KPIsCollaborate with global marketing managers to ensure alignment on brand and global campaignsPlan media placements with product marketers to ensure ads are optimized to editorial calendars and industry activityUnderstands SEM implications for both patient care and product business and report on KPIsWork closely with the wider marketing team to optimize audience strategies.Execute eMail Marketing Campaigns using Salesforce Marketing Cloud and monitor performanceClose collaboration with Website and CRM manager to align our digital funnel to maximize conversion on our campaign activities such as driving product trials, information requests, and clinic enquiriesEnsure efficient budget spend across performance marketing channelsReport on KPIs of all media activitiesQualifications
Minimum 3 years of advertising, performance marketing or digital marketing experience in health care or related industry.Performance media (SEM and Social) strategy experienceStrong campaign planning and execution skills and proven ability to leverage audience engagement to drive measurable conversion impactStrong content creation skills and creative mindsetWorking experience with website analytics (mainly Google analytics)Excellent understanding of social media advertising across major platforms (Google, Instagram, Facebook, Twitter)Ability to weigh competing priorities, manage tradeoffs, and evaluate opportunistic ideas against potential business impact.Demonstrates a strong ownership mentality and aptitude for deeply understanding an audience, market, or landscape.MedicalVisionHealth savings accounts with employer contributionFlexible spending account optionsCompany-paid life insurance policyPaid time offCompany holidaysFloating holidays100% company-paid short & long-term disability401k match up to 3.5%Paid parental leaveOttobock will not discriminate against any applicant for employment because of race, color, age, religion, sex, pregnancy,sexual orientation,gender identity, national origin, age (40 or older), disability or genetic information.All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, pregnancy,sexual orientation,gender identity, national origin, age (40 or older) disability and genetic information.Note:
Ottobock does not accept CVs from recruiting agencies or staffing firms and will not consider payment of any referral compensation or recruiter fee relating to unsolicited CVs. We kindly request that all job seekers interested in opportunities with us apply directly through our official careers page: https://www.ottobock.com/en-us/careers
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End to end management of performance marketing activities across Paid Social channels in our B2B and B2C channels(Meta, Google, LinkedIn, etc)Supporting performance marketing activities across additional channels such as Paid Search and working closely with our global media agency to implement, optimize and report on performanceMonitor campaign performance and implement data-driven insights to improve outlined KPIsCollaborate with global marketing managers to ensure alignment on brand and global campaignsPlan media placements with product marketers to ensure ads are optimized to editorial calendars and industry activityUnderstands SEM implications for both patient care and product business and report on KPIsWork closely with the wider marketing team to optimize audience strategies.Execute eMail Marketing Campaigns using Salesforce Marketing Cloud and monitor performanceClose collaboration with Website and CRM manager to align our digital funnel to maximize conversion on our campaign activities such as driving product trials, information requests, and clinic enquiriesEnsure efficient budget spend across performance marketing channelsReport on KPIs of all media activitiesQualifications
Minimum 3 years of advertising, performance marketing or digital marketing experience in health care or related industry.Performance media (SEM and Social) strategy experienceStrong campaign planning and execution skills and proven ability to leverage audience engagement to drive measurable conversion impactStrong content creation skills and creative mindsetWorking experience with website analytics (mainly Google analytics)Excellent understanding of social media advertising across major platforms (Google, Instagram, Facebook, Twitter)Ability to weigh competing priorities, manage tradeoffs, and evaluate opportunistic ideas against potential business impact.Demonstrates a strong ownership mentality and aptitude for deeply understanding an audience, market, or landscape.MedicalVisionHealth savings accounts with employer contributionFlexible spending account optionsCompany-paid life insurance policyPaid time offCompany holidaysFloating holidays100% company-paid short & long-term disability401k match up to 3.5%Paid parental leaveOttobock will not discriminate against any applicant for employment because of race, color, age, religion, sex, pregnancy,sexual orientation,gender identity, national origin, age (40 or older), disability or genetic information.All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, pregnancy,sexual orientation,gender identity, national origin, age (40 or older) disability and genetic information.Note:
Ottobock does not accept CVs from recruiting agencies or staffing firms and will not consider payment of any referral compensation or recruiter fee relating to unsolicited CVs. We kindly request that all job seekers interested in opportunities with us apply directly through our official careers page: https://www.ottobock.com/en-us/careers
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