ANSYS, Inc.
Lead Marketing Analytics Manager
ANSYS, Inc., Canonsburg, Pennsylvania, United States,
Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.Innovate With Ansys, Power Your Career.Summary and Role PurposeAnsys is seeking a highly curious, passionate, and data-driven Marketing Analytics Manager who will report into the Senior Manager Marketing Analytics & Insight. The ideal candidate will provide the marketing team and key stakeholders with data-driven insights that guide execution, optimization, and investment decisions. This candidate is an expert in Marketing Data and possesses a strong reporting and data visualization background to unlock insights around marketing performance and impact across programs, strategies, investments, and datasets. This candidate can transform data into analytics and connect this data to effectively drive key business decisions.Key Duties and ResponsibilitiesDATA & INSIGHTS
Conducts analyses of marketing data which spans multiple platforms (Adobe Analytics, Pardot, Salesforce etc.)Translates complex data into a story that matches the audienceDelivers data-driven insights and recommendations to marketing stakeholdersConsistently delivers proactive insights to multiple levels of marketing stakeholdersPerforms ad hoc queries on the Marketing Data Warehouse using efficient SQL queriesWorks with large, complex data sets. Solves difficult, non-routine analysis problems, applying advanced analytical methods as needed.Builds and prototypes analysis pipeline iteratively to provide insights at scaleDevelops comprehensive knowledge of Ansys data structures and GTM (go to market) metricsENABLEMENT
Teaches all Marketing users how to best leverage the Marketing data and reporting solutionsCreates a variety of enablement materials (video, live training, infographics, SharePoint site, etc.) to help Marketers take the data and insights into concrete actions in Marketing planning and executionMARKETING PERFORMANCE MEASUREMENT
Monitors, tracks, analyzes, and reports on the health of marketing performance, including conversions, pipeline contribution and campaign attributionBuilds scorecards for marketing performance monitoring.Assists with the creation of measurement plans based on strategic imperatives, engagement/lead gen, communications objectives, and media strategies.Analyzes and interprets trends by channels, tactics, content types, and personas and translates into actionable insights to optimize campaign performance.REPORTING & DASHBOARDS
Creates and maintains published data sources to power reporting productsCreates, updates, and maintains reports and dashboards.Leverages data across various platforms and systems and using tools like Pardot, Salesforce, Excel, and Power BI.Partners with stakeholders to build reporting solutions that effectively answer their underlying business questionsWorks cross-functionally with marketing operations and other teams to validate & provide accurate metrics.Minimum Education/Certification Requirements and ExperienceEducation: Bachelor’s Degree in Marketing, Statistics, Applied Mathematics, Data Science, Computer Science, Operations Research or other closely related quantitative or business discipline8+ years’ experience in marketing operations, marketing data analytics and marketing data insightsAdvanced experience with marketing technology and associated reporting tools including Salesforce, Pardot, Adobe Analytics, Power BI, etc.Advanced experience presenting, teaching and storytelling with dataAdvanced experience measuring and reporting sales and marketing activitiesAbility to creatively solve problems, deal with ambiguity and a fast-paced changing environment.Proven ability in handling concurrent projects with attention to detail and accuracyLifelong learner, demonstrated experience continuously learning new skills and technologiesPreferred Qualifications and SkillsExperience in a high-tech, software, SaaS companyAdvanced proficiency with BI tools (Power BI, Tableau), web analytics, experimentation, and statistical analysisAdvanced SQL proficiencyIntermediate Data Engineering proficiencyIntermediate R or Python proficiencyIntermediate proficiency with Web Analytics toolsINCLUSION IS AT OUR COREWe believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYSAt Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on.At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.CREATING A PLACE WE’RE PROUD TO BEAnsys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).For more information, please visit us at www.ansys.comAnsys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
#J-18808-Ljbffr
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.Innovate With Ansys, Power Your Career.Summary and Role PurposeAnsys is seeking a highly curious, passionate, and data-driven Marketing Analytics Manager who will report into the Senior Manager Marketing Analytics & Insight. The ideal candidate will provide the marketing team and key stakeholders with data-driven insights that guide execution, optimization, and investment decisions. This candidate is an expert in Marketing Data and possesses a strong reporting and data visualization background to unlock insights around marketing performance and impact across programs, strategies, investments, and datasets. This candidate can transform data into analytics and connect this data to effectively drive key business decisions.Key Duties and ResponsibilitiesDATA & INSIGHTS
Conducts analyses of marketing data which spans multiple platforms (Adobe Analytics, Pardot, Salesforce etc.)Translates complex data into a story that matches the audienceDelivers data-driven insights and recommendations to marketing stakeholdersConsistently delivers proactive insights to multiple levels of marketing stakeholdersPerforms ad hoc queries on the Marketing Data Warehouse using efficient SQL queriesWorks with large, complex data sets. Solves difficult, non-routine analysis problems, applying advanced analytical methods as needed.Builds and prototypes analysis pipeline iteratively to provide insights at scaleDevelops comprehensive knowledge of Ansys data structures and GTM (go to market) metricsENABLEMENT
Teaches all Marketing users how to best leverage the Marketing data and reporting solutionsCreates a variety of enablement materials (video, live training, infographics, SharePoint site, etc.) to help Marketers take the data and insights into concrete actions in Marketing planning and executionMARKETING PERFORMANCE MEASUREMENT
Monitors, tracks, analyzes, and reports on the health of marketing performance, including conversions, pipeline contribution and campaign attributionBuilds scorecards for marketing performance monitoring.Assists with the creation of measurement plans based on strategic imperatives, engagement/lead gen, communications objectives, and media strategies.Analyzes and interprets trends by channels, tactics, content types, and personas and translates into actionable insights to optimize campaign performance.REPORTING & DASHBOARDS
Creates and maintains published data sources to power reporting productsCreates, updates, and maintains reports and dashboards.Leverages data across various platforms and systems and using tools like Pardot, Salesforce, Excel, and Power BI.Partners with stakeholders to build reporting solutions that effectively answer their underlying business questionsWorks cross-functionally with marketing operations and other teams to validate & provide accurate metrics.Minimum Education/Certification Requirements and ExperienceEducation: Bachelor’s Degree in Marketing, Statistics, Applied Mathematics, Data Science, Computer Science, Operations Research or other closely related quantitative or business discipline8+ years’ experience in marketing operations, marketing data analytics and marketing data insightsAdvanced experience with marketing technology and associated reporting tools including Salesforce, Pardot, Adobe Analytics, Power BI, etc.Advanced experience presenting, teaching and storytelling with dataAdvanced experience measuring and reporting sales and marketing activitiesAbility to creatively solve problems, deal with ambiguity and a fast-paced changing environment.Proven ability in handling concurrent projects with attention to detail and accuracyLifelong learner, demonstrated experience continuously learning new skills and technologiesPreferred Qualifications and SkillsExperience in a high-tech, software, SaaS companyAdvanced proficiency with BI tools (Power BI, Tableau), web analytics, experimentation, and statistical analysisAdvanced SQL proficiencyIntermediate Data Engineering proficiencyIntermediate R or Python proficiencyIntermediate proficiency with Web Analytics toolsINCLUSION IS AT OUR COREWe believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYSAt Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on.At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.CREATING A PLACE WE’RE PROUD TO BEAnsys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).For more information, please visit us at www.ansys.comAnsys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
#J-18808-Ljbffr