Marketing and Communications Senior Manager

Position Summary: The Marketing and Communications Senior Manager is responsible for supporting the United Way mission and expanding the organization’s outreach through the execution of various creative and innovative marketing strategies. This position is responsible for developing and implementing promotion strategies using the Community Foundation and United Way of Volusia-Flagler Counties’ social media platforms, websites, e-newsletters, print materials, and other marketing tools, maintaining relationships with local media, and creating compelling content and graphics that drive the organization’s brand awareness. United Way professionals should exhibit core competencies: mission-focused, relationship-oriented, collaborator, results-driven, and brand-steward.Duties and Responsibilities:Effective and Engaging Communicator• Develop creative and engaging content for communication platforms such as social media, website, e-newsletter, press releases, promotional items, video and print media.• Work effectively with other departments to achieve United Way goals and communicate to various stakeholders.• Coordinate with other departments and outside vendors to complete marketing materials such as brochures, snapshots, and video resources.• Manages United Way public relations with local media contacts.Critical Thinking and Creative Problem Solving• Research and implement industry and United Way network best practices to improve marketing effectiveness, processes, and content.• Review analytic reports to measure and improve success of marketing initiatives.Planning and Implementation• Support leadership in establishing, implementing, and evaluating a strategic marketing plan.• Collaborate with volunteers, interns, and consultants in elevating brand awareness.• Manages brand and public image.• Implement new and existing projects and initiatives as decided within each department.• Works with departments on event planning support and execution.Embracing & Managing Change• Assist in evaluating and implementing systems to advance the vision of CF and UWVFC.• Initiate new ideas and improving efficiencies in the Operations department and the organization.• Embrace a team mentality and work together with others to achieve goals.Professional Development• Participate in marketing professionals’ groups, such as Florida Public Relations Association.• Actively seek out opportunities for professional developmentQualifications• Bachelor’s degree in a related field OR 3 years of relevant work experience.• Team player with the ability to work with UWVFC leadership to achieve organizational goals.• Creative and innovative mindset.• Strong verbal and written communication skills.• Exceptional interpersonal skills needed with the ability to communicate with key stakeholders, peers, and staff.• Ability to work independently.• Excellent computer skills and digital literacy (minimum of Microsoft and Adobe software programs).• Graphic design and video editing experience preferred.• Possess a valid driver’s license and have use of insured motor vehicle.Working Conditions & Physical RequirementsWork is carried out in a controlled, agreeable environment as generally represented by normal office conditions. Employees may be required to assist with or attend various offsite events related to programs or fund raising that are scheduled evenings and/or weekends. These events may require several hours on your feet and assisting with heavy lifting and carrying.Direct Reports – Marketing and Communications CoordinatorUnited Way of Volusia-Flagler Counties is an Equal Opportunity Employer. It is the organization’s policy to abide by all laws pertaining to fair employment practices and to not discriminate against any employee or applicant for employment because of age, race, color, religion, gender identification, sexual orientation, national origin, handicap or disability, or marital or veteran status.

Date last reviewed/ revised: 6/25/2024

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