Anaconda, Inc.
Lifecycle Marketing Manager
Anaconda, Inc., Anaconda, Montana, United States, 59711
With more than 45 million users, Anaconda is the most popular operating system for AI providing access to the foundational open-source Python packages used in modern AI, data science, and machine learning through a seamless platform. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world. To learn more visit https://www.anaconda.com.Here is what people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.
Summary:Anaconda is seeking a strategic and data-driven
Lifecycle Marketing Manager
to focus on improving the retention of Small and Medium Business (SMB) users and accounts while boosting conversion rates to paying subscribers. This role is critical in optimizing the user journey and ensuring sustained growth and engagement within the SMB segment.
Wha
t
You'll
D
o:Develop and implement strategies to improve SMB user and account retention.Create and optimize engagement campaigns across email, in-app messaging, and other channels to keep users active and satisfied.Design and execute initiatives to increase conversion rates from free users to paid subscribers.Conduct A/B testing and leverage data insights (e.g. campaign performance, in product behavior, and qualitative feedback) to continuously improve conversion tactics and user experience.Identify and define target Ideal Customer Profiles (ICPs) across our products for SMB customers.Analyze and map out the SMB user journey to identify pain points and opportunities for enhancement.Track and analyze key performance metrics related to retention and conversion.Prepare regular reports to communicate insights and recommendations to stakeholders.Develop and execute a content strategy that supports retention and conversion goals, including the creation of engaging content such as blog posts, articles, webinars, and newsletters.Collaborate with the content team to produce high-quality, relevant content tailored to the SMB segment.Drive multimedia content initiatives, with a focus on short-form videos, tutorials, and other visual content to engage and educate users.Work closely with Product, Engineering, Sales, Customer Success, Marketing, and other teams to ensure alignment and coordinated efforts in driving user retention and conversion.Partner with external agencies and vendors to support lifecycle marketing initiatives.What You Need:3-5 years of experience in lifecycle or retention marketing, preferably within the SMB segment.Proven track record of improving user retention and boosting conversion rates in a SaaS or tech environment.Strong analytical skills with proficiency in data analytics and A/B testing.Excellent communication and project management abilities.Familiarity with CRM systems and marketing automation tools (e.g., Customer.IO, Braze, Marketo).Experience in content strategy and creation, particularly in crafting engaging and relevant content for different stages of the user journey.Bachelor’s degree in Marketing, Business, Data Science, or a related field.Experience mark eting emerging technologies (AI, Machine Learning)Proven experience in crafting and executing marketing strategies across diverse geographical marketsTeam attitude: “I am not done until WE are done”Embody our core values:
Great PeopleGreat ProductGreat Performance
Care deeply about fostering an environment where people of all backgrounds and experiences can flourishWhat Will Make You Stand Out:
Success in working cross-functionally with many stakeholders and competing priorities.Evidence of data-driven decision-making based on forming and testing hypotheses.Demonstrated success in increasing retention and conversion rates for SMB users within the tech or SaaS industry.Experience with user journey mapping and customer segmentation.Expertise in multimedia production, especially short-form videos and other visual content.Ability to create and manage content calendars and coordinate with cross-functional teams to ensure timely delivery.Experience working in
a fast-paced startup environmentExperience working in an open-source, AI, or data science-oriented companyWhy You'll Like Working Here:
Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growthDynamic company that rewards high-performersOn the cutting edge of enterprise application of data science, machine learning, and AICollaborative team environment that values multiple perspectives and clear thinkingEmployees-first cultureMedical*, Dental*, Vision*, HSA*, Life* and 401K*Paid parental leave - both parentsMonthly productivity stipendQuarterly Snake days (company-wide bonus day off)100% remote*FTE employees based on your regionAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Anaconda, Inc. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to Us, will be processed by Us in connection with Our recruitment processes. By clicking “Submit Application”, you acknowledge you have read our Privacy Policy and that Anaconda can retain your application data for up to 1-year, unless otherwise stated. For the purpose of the General Data Protection Regulation (“GDPR”) ”) and the version of the GDPR retained in UK law (the “UK GDPR”) the Data Controller is Sydney Artt.This job post expires 30 days from its original post date
#J-18808-Ljbffr
Summary:Anaconda is seeking a strategic and data-driven
Lifecycle Marketing Manager
to focus on improving the retention of Small and Medium Business (SMB) users and accounts while boosting conversion rates to paying subscribers. This role is critical in optimizing the user journey and ensuring sustained growth and engagement within the SMB segment.
Wha
t
You'll
D
o:Develop and implement strategies to improve SMB user and account retention.Create and optimize engagement campaigns across email, in-app messaging, and other channels to keep users active and satisfied.Design and execute initiatives to increase conversion rates from free users to paid subscribers.Conduct A/B testing and leverage data insights (e.g. campaign performance, in product behavior, and qualitative feedback) to continuously improve conversion tactics and user experience.Identify and define target Ideal Customer Profiles (ICPs) across our products for SMB customers.Analyze and map out the SMB user journey to identify pain points and opportunities for enhancement.Track and analyze key performance metrics related to retention and conversion.Prepare regular reports to communicate insights and recommendations to stakeholders.Develop and execute a content strategy that supports retention and conversion goals, including the creation of engaging content such as blog posts, articles, webinars, and newsletters.Collaborate with the content team to produce high-quality, relevant content tailored to the SMB segment.Drive multimedia content initiatives, with a focus on short-form videos, tutorials, and other visual content to engage and educate users.Work closely with Product, Engineering, Sales, Customer Success, Marketing, and other teams to ensure alignment and coordinated efforts in driving user retention and conversion.Partner with external agencies and vendors to support lifecycle marketing initiatives.What You Need:3-5 years of experience in lifecycle or retention marketing, preferably within the SMB segment.Proven track record of improving user retention and boosting conversion rates in a SaaS or tech environment.Strong analytical skills with proficiency in data analytics and A/B testing.Excellent communication and project management abilities.Familiarity with CRM systems and marketing automation tools (e.g., Customer.IO, Braze, Marketo).Experience in content strategy and creation, particularly in crafting engaging and relevant content for different stages of the user journey.Bachelor’s degree in Marketing, Business, Data Science, or a related field.Experience mark eting emerging technologies (AI, Machine Learning)Proven experience in crafting and executing marketing strategies across diverse geographical marketsTeam attitude: “I am not done until WE are done”Embody our core values:
Great PeopleGreat ProductGreat Performance
Care deeply about fostering an environment where people of all backgrounds and experiences can flourishWhat Will Make You Stand Out:
Success in working cross-functionally with many stakeholders and competing priorities.Evidence of data-driven decision-making based on forming and testing hypotheses.Demonstrated success in increasing retention and conversion rates for SMB users within the tech or SaaS industry.Experience with user journey mapping and customer segmentation.Expertise in multimedia production, especially short-form videos and other visual content.Ability to create and manage content calendars and coordinate with cross-functional teams to ensure timely delivery.Experience working in
a fast-paced startup environmentExperience working in an open-source, AI, or data science-oriented companyWhy You'll Like Working Here:
Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growthDynamic company that rewards high-performersOn the cutting edge of enterprise application of data science, machine learning, and AICollaborative team environment that values multiple perspectives and clear thinkingEmployees-first cultureMedical*, Dental*, Vision*, HSA*, Life* and 401K*Paid parental leave - both parentsMonthly productivity stipendQuarterly Snake days (company-wide bonus day off)100% remote*FTE employees based on your regionAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Anaconda, Inc. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to Us, will be processed by Us in connection with Our recruitment processes. By clicking “Submit Application”, you acknowledge you have read our Privacy Policy and that Anaconda can retain your application data for up to 1-year, unless otherwise stated. For the purpose of the General Data Protection Regulation (“GDPR”) ”) and the version of the GDPR retained in UK law (the “UK GDPR”) the Data Controller is Sydney Artt.This job post expires 30 days from its original post date
#J-18808-Ljbffr