Influencer and Paid Media Manager

Our MissionStraight Arrow News is committed to unbiased, fact-based journalism in an environment where media mistrust is at an all-time high. With today’s divisive political and media environments, our goal of serving you, not any party’s agenda, is even more critical.Since we launched in 2021, independent experts at AllSides and Ad Fontes Media who regularly evaluate the bias and reliability of news outlets have verified our unbiased, fact-based approach.AllSides has recognized SAN with a Center rating and Balance Certification–a distinction awarded to “exemplary news media outlets” whose “news reporting is substantially free from partisan political bias.” Ad Fontes describes SAN’s reporting as “Middle or Balanced Bias.”This is an opportunity to work with a growing and mission-oriented team, striving to deliver fact-based, non-partisan journalism – the only way news should be.Job Details

Straight Arrow News is looking for a dynamic and strategic Influencer and Paid Media Manager to join our team. In this position you will play an integral role in tracking key metrics, budgeting, paid media strategies and ROI. We are looking for someone who embraces the entrepreneurial spirit, loves a good deal and can handle the demands of a fast-growing startup. You will work cross-functionally with Influencer, Marketing, Social Media, and Senior Leadership teams to develop influencer strategies that align directly with business goals.Primary Responsibilities

DIPLOMACY:

Draft influencer contracts. Work with Influencer Marketing Strategist on negotiations and revisions to contracts. Ensure compliance with regulations and laws governing influencers and sponsored content.ANALYSIS:

Generate reports highlighting key metrics, insights, and ROI to assess campaign effectiveness.BUDGETING:

Manage influencer marketing budget allocation, ensuring cost-effectiveness and ROI. Manage budgets and allocate resources effectively for both influencer and paid media activities.PLANNING:

Set goals, track conversions, and measure success of influencer campaigns. As well as plan, execute, and optimize paid media campaigns across platforms like Google Ads, Facebook Ads, and others.Required Skills

Results-driven and goal orientedAbility to multi-taskDetail-oriented with exceptional organizational skillsFantastic communication skillsWillingness to learn and take directionHigh regard for confidentialityA startup mindset - self-motivation and adaptability is criticalEducation and Experience

High school diploma required; Bachelor’s degree preferred4+ years of professional experience in social media and/or influencer relationsProficiency in using analytics tools and understanding social media trendsExperience managing small teams of 2-3 peopleAbility to keep workload organized, produce accurate and quality work, set priorities, and manage multiple projects to meet deadlinesExperience analyzing data and delivering on KPIsProven track record in both influencer marketing and managing paid media campaigns

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