University of Utah
Public Relations Associate
University of Utah, Salt Lake City, Utah, United States, 84193
Generally, Monday – Friday 9:00 – 5:00, plus evenings/weekends as outreach events occur.Job Summary
The Marketing Copywriter supports the Philanthropy & Communications Team’s efforts to grow NHMU’s brand and drive museum admissions by promoting exhibitions, events, and science stories while maintaining brand standards across various marketing channels. As a valued member of our team, the Marketing Copywriter will assume a variety of responsibilities with emphases on copywriting for various channels, email marketing, website content management, and campaign analysis. An enthusiastic self-starter with an interest in science, a familiarity with email marketing, and experience in copywriting or journalism will excel in this position.Responsibilities
Key responsibilities will include:Copywriting:
Produce compelling copywriting for a variety of channels including blog articles, marketing emails, postcards, newsletters, social media posts, webpages, and campaign reports.Email Marketing:
Take a leading role in the Museum’s email marketing using Constant Contact, and implement automated emails and regular A/B testing.Website Management:
Using a Drupal 10 CMS, build, review, and edit website content including that produced by other departments to ensure accuracy and adherence to copy and design standards.Campaign Reporting:
Generate reports to analyze marketing efforts using Google Analytics, social media analytics, Constant Contact campaign performance, and other tools.Outreach:
Conduct occasional outreach marketing by tabling at community events.Constituent Relationship Management (CRM):
Conduct occasional constituent relationship management in the Museum’s CRM and Constant Contact to maintain healthy databases for email and direct mail campaigns.Podcast:
When time permits, continue advancing the Museum’s podcast goals.Minimum Qualifications
Bachelor’s degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required. Experience in desktop publishing, word processing, computer networks and web page design preferred. Experience in public relations work or the print news media also preferred.Preferences
Experience in journalism or copywriting.Proficiency in AP style with a passion for the Oxford comma.Experience with Constant Contact or similar email marketing platform.Strong communication skills, both written and verbal.Experience providing marketing support to internal and external audiences.Interest in science and natural history.Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.This position may require the successful completion of a criminal background check and/or drug screen.The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status.To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/Online reports may be submitted at oeo.utah.edu.
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The Marketing Copywriter supports the Philanthropy & Communications Team’s efforts to grow NHMU’s brand and drive museum admissions by promoting exhibitions, events, and science stories while maintaining brand standards across various marketing channels. As a valued member of our team, the Marketing Copywriter will assume a variety of responsibilities with emphases on copywriting for various channels, email marketing, website content management, and campaign analysis. An enthusiastic self-starter with an interest in science, a familiarity with email marketing, and experience in copywriting or journalism will excel in this position.Responsibilities
Key responsibilities will include:Copywriting:
Produce compelling copywriting for a variety of channels including blog articles, marketing emails, postcards, newsletters, social media posts, webpages, and campaign reports.Email Marketing:
Take a leading role in the Museum’s email marketing using Constant Contact, and implement automated emails and regular A/B testing.Website Management:
Using a Drupal 10 CMS, build, review, and edit website content including that produced by other departments to ensure accuracy and adherence to copy and design standards.Campaign Reporting:
Generate reports to analyze marketing efforts using Google Analytics, social media analytics, Constant Contact campaign performance, and other tools.Outreach:
Conduct occasional outreach marketing by tabling at community events.Constituent Relationship Management (CRM):
Conduct occasional constituent relationship management in the Museum’s CRM and Constant Contact to maintain healthy databases for email and direct mail campaigns.Podcast:
When time permits, continue advancing the Museum’s podcast goals.Minimum Qualifications
Bachelor’s degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required. Experience in desktop publishing, word processing, computer networks and web page design preferred. Experience in public relations work or the print news media also preferred.Preferences
Experience in journalism or copywriting.Proficiency in AP style with a passion for the Oxford comma.Experience with Constant Contact or similar email marketing platform.Strong communication skills, both written and verbal.Experience providing marketing support to internal and external audiences.Interest in science and natural history.Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.This position may require the successful completion of a criminal background check and/or drug screen.The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status.To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/Online reports may be submitted at oeo.utah.edu.
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