Pennsylvania Institute of CPAs
TECHNICAL CONTENT MANAGER, CPA (Mc Kees Rocks)
Pennsylvania Institute of CPAs, Phila, Pennsylvania, United States,
Bitwave, the leading digital asset finance platform for enterprises, was founded by enterprise technology veterans Pat White and Amy Kalnoki in 2018. Our mission is to bridge the gap between blockchain-based technology systems and the traditional enterprise finance world. We automate on-chain accounting workflows, enable seamless regulatory compliance, and streamline crypto B2B payment operations.
As a crucial member of the marketing team, the Content Marketing Manager will play a pivotal role in developing and implementing strategies that align with the Marketing program goals-specifically to increase high-quality leads/conversions and reduce customer churn.
The ideal candidate for this role will have a strong background in accounting and knowledge of enterprise finance operations.
This person will partner across internal sales and marketing teams to align strategic direction, develop engaging, cross-channel content, and utilize industry-standard analytics to optimize performance.
ROLE RESPONSIBILITIES
Strategy
Own the development of the content marketing strategy to support Bitwave product positioning, competitive messaging, and go-to-market strategiesCollaborate across internal teams to understand and increase pipeline conversion with a Sales Enablement content strategyStay up-to-date on trends in digital content and best practices for content strategy and execution
Execution
Write and edit compelling copy for a variety of digital platforms - including social media channels, email newsletters, blogs, and website landing pagesCreate enterprise-grade sales enablement content - including slide decks, product slicks, and case studiesManage the day-to-day publishing of content across all digital channels, working with product and design teams as neededCollaborate with Bitwave customers and partners to execute a monthly webinar cadence that supports the lead-gen marketing strategy
Preferred QualificationsStrong accounting and finance knowledge is required, crypto experience is preferred3+ years of experience in a content development function, specifically in demand-generation marketingBA/BS degree in marketing or a related field is preferred. An advanced graduate degree or relevant experience is a plus.Demonstrated success and the desire to work in a crypto tech start-up environment is requiredExceptional verbal, written, and visual communication skillsExcellent organizational skillsThe ability and willingness to work across various departments and roles is critical
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As a crucial member of the marketing team, the Content Marketing Manager will play a pivotal role in developing and implementing strategies that align with the Marketing program goals-specifically to increase high-quality leads/conversions and reduce customer churn.
The ideal candidate for this role will have a strong background in accounting and knowledge of enterprise finance operations.
This person will partner across internal sales and marketing teams to align strategic direction, develop engaging, cross-channel content, and utilize industry-standard analytics to optimize performance.
ROLE RESPONSIBILITIES
Strategy
Own the development of the content marketing strategy to support Bitwave product positioning, competitive messaging, and go-to-market strategiesCollaborate across internal teams to understand and increase pipeline conversion with a Sales Enablement content strategyStay up-to-date on trends in digital content and best practices for content strategy and execution
Execution
Write and edit compelling copy for a variety of digital platforms - including social media channels, email newsletters, blogs, and website landing pagesCreate enterprise-grade sales enablement content - including slide decks, product slicks, and case studiesManage the day-to-day publishing of content across all digital channels, working with product and design teams as neededCollaborate with Bitwave customers and partners to execute a monthly webinar cadence that supports the lead-gen marketing strategy
Preferred QualificationsStrong accounting and finance knowledge is required, crypto experience is preferred3+ years of experience in a content development function, specifically in demand-generation marketingBA/BS degree in marketing or a related field is preferred. An advanced graduate degree or relevant experience is a plus.Demonstrated success and the desire to work in a crypto tech start-up environment is requiredExceptional verbal, written, and visual communication skillsExcellent organizational skillsThe ability and willingness to work across various departments and roles is critical
#J-18808-Ljbffr