TECHNICAL CONTENT MANAGER, CPA (Mc Kees Rocks)
Pennsylvania Institute of CPAs - Phila, Pennsylvania, United States,![Pennsylvania Institute of CPAs](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Pennsylvania Institute of CPAs
Overview
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Overview
As a crucial member of the marketing team, the Content Marketing Manager will play a pivotal role in developing and implementing strategies that align with the Marketing program goals-specifically to increase high-quality leads/conversions and reduce customer churn.
The ideal candidate for this role will have a strong background in accounting and knowledge of enterprise finance operations.
This person will partner across internal sales and marketing teams to align strategic direction, develop engaging, cross-channel content, and utilize industry-standard analytics to optimize performance.
ROLE RESPONSIBILITIES
Strategy
Own the development of the content marketing strategy to support Bitwave product positioning, competitive messaging, and go-to-market strategiesCollaborate across internal teams to understand and increase pipeline conversion with a Sales Enablement content strategyStay up-to-date on trends in digital content and best practices for content strategy and execution
Execution
Write and edit compelling copy for a variety of digital platforms - including social media channels, email newsletters, blogs, and website landing pagesCreate enterprise-grade sales enablement content - including slide decks, product slicks, and case studiesManage the day-to-day publishing of content across all digital channels, working with product and design teams as neededCollaborate with Bitwave customers and partners to execute a monthly webinar cadence that supports the lead-gen marketing strategy
Preferred QualificationsStrong accounting and finance knowledge is required, crypto experience is preferred3+ years of experience in a content development function, specifically in demand-generation marketingBA/BS degree in marketing or a related field is preferred. An advanced graduate degree or relevant experience is a plus.Demonstrated success and the desire to work in a crypto tech start-up environment is requiredExceptional verbal, written, and visual communication skillsExcellent organizational skillsThe ability and willingness to work across various departments and roles is critical
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