Sr. ABM & Digital Marketing Manager- AI

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebratingour wins.Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!Anaplan is looking for a

Sr. ABM & Digital Marketing Manager- AI

to join the ABM-Digital team.

You will be crucial

in driving revenue growth by creating

awareness and engagement for Anaplan solutions within

ou

r

target accounts

. Reporting to the Director of Digital and ABM,

you’ll

collaborate closely with cross-functional teams to design, plan, manage, and

optimize

integrated global marketing campaigns across various channels.Your ImpactMarketing

Strategy and Execution:Develop and execute marketing programs that drive

awareness and

engagement,

leveraging

channels such as

paid media,

webinars, email,

CTV

, search, retargeting, content syndication, and third-party partnershipsSpearhead

brand

marketing programs, working closely with

internal teams

to deeply understand

key differentiators, and

industry pain points and tailor messaging to resonate with decision-makersIdentify

trends and insights,

optimizing

marketing activities based on learnings to improve performanceCross-Functional Collaboration:Interface with stakeholders across the

Solutions and

GTM

team to ensure alignment and commitment to

business objectivesLeverage internal project management team to align resources across Solutions, GTM, Sales,

MOPS

and Marketing teams to execute campaignsPartner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supportedPlanning and Budget Management:Man

a

ge budget planning, forecasting,

accruals,

and PO requisitions for designated campaignsOversee vendor selection and contracts as neededCampaign Performance and KPIs:Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metricsYour QualificationsBachelor’s degree in Business

, Marketing, or a related field7+ years of B2B demand generation experience in SaaS environmentExtensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digitalStrong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior managementExperience managing outsourced marketing agencies for creative, video, and web / SEO supportAbility to manage multiple projects simultaneously with strong attention to detail is

a mustStrong communication

and presentation skillsAdept at working within a fast-paced, client-facing, ever-changing environmentCollaborative and flexible with a growth mindset that not only values what gets done but how the work gets doneAbility to get things done in matrixed environment with multiple partners at all levelsNice to HavesExperience marketing

B2B

solutions or business servicesFamiliarity with

Demandbase

, Salesforce, and WorkfrontOur Commitment to Diversity, Equity, Inclusion

and BelongingBuild your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.ll emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to humanresources@anaplan.com

before taking any further action in relation to the correspondence.

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