marketing programs, working closely with
Sr. ABM & Digital Marketing Manager- AI
marketing programs, working closely with, Miami, Florida, us, 33222
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebratingour wins.Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!Anaplan is looking for a
Sr. ABM & Digital Marketing Manager- AI
to join the ABM-Digital team.
You will be crucial
in driving revenue growth by creating
awareness and engagement for Anaplan solutions within
ou
r
target accounts
. Reporting to the Director of Digital and ABM,
you’ll
collaborate closely with cross-functional teams to design, plan, manage, and
optimize
integrated global marketing campaigns across various channels.Your ImpactMarketing
Strategy and Execution:Develop and execute marketing programs that drive
awareness and
engagement,
leveraging
channels such as
paid media,
webinars, email,
CTV
, search, retargeting, content syndication, and third-party partnershipsSpearhead
brand
marketing programs, working closely with
internal teams
to deeply understand
key differentiators, and
industry pain points and tailor messaging to resonate with decision-makersIdentify
trends and insights,
optimizing
marketing activities based on learnings to improve performanceCross-Functional Collaboration:Interface with stakeholders across the
Solutions and
GTM
team to ensure alignment and commitment to
business objectivesLeverage internal project management team to align resources across Solutions, GTM, Sales,
MOPS
and Marketing teams to execute campaignsPartner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supportedPlanning and Budget Management:Man
a
ge budget planning, forecasting,
accruals,
and PO requisitions for designated campaignsOversee vendor selection and contracts as neededCampaign Performance and KPIs:Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metricsYour QualificationsBachelor’s degree in Business
, Marketing, or a related field7+ years of B2B demand generation experience in SaaS environmentExtensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digitalStrong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior managementExperience managing outsourced marketing agencies for creative, video, and web / SEO supportAbility to manage multiple projects simultaneously with strong attention to detail is
a mustStrong communication
and presentation skillsAdept at working within a fast-paced, client-facing, ever-changing environmentCollaborative and flexible with a growth mindset that not only values what gets done but how the work gets doneAbility to get things done in matrixed environment with multiple partners at all levelsNice to HavesExperience marketing
B2B
solutions or business servicesFamiliarity with
Demandbase
, Salesforce, and WorkfrontOur Commitment to Diversity, Equity, Inclusion
and BelongingBuild your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.ll emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to humanresources@anaplan.com
before taking any further action in relation to the correspondence.
#J-18808-Ljbffr
Sr. ABM & Digital Marketing Manager- AI
to join the ABM-Digital team.
You will be crucial
in driving revenue growth by creating
awareness and engagement for Anaplan solutions within
ou
r
target accounts
. Reporting to the Director of Digital and ABM,
you’ll
collaborate closely with cross-functional teams to design, plan, manage, and
optimize
integrated global marketing campaigns across various channels.Your ImpactMarketing
Strategy and Execution:Develop and execute marketing programs that drive
awareness and
engagement,
leveraging
channels such as
paid media,
webinars, email,
CTV
, search, retargeting, content syndication, and third-party partnershipsSpearhead
brand
marketing programs, working closely with
internal teams
to deeply understand
key differentiators, and
industry pain points and tailor messaging to resonate with decision-makersIdentify
trends and insights,
optimizing
marketing activities based on learnings to improve performanceCross-Functional Collaboration:Interface with stakeholders across the
Solutions and
GTM
team to ensure alignment and commitment to
business objectivesLeverage internal project management team to align resources across Solutions, GTM, Sales,
MOPS
and Marketing teams to execute campaignsPartner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supportedPlanning and Budget Management:Man
a
ge budget planning, forecasting,
accruals,
and PO requisitions for designated campaignsOversee vendor selection and contracts as neededCampaign Performance and KPIs:Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metricsYour QualificationsBachelor’s degree in Business
, Marketing, or a related field7+ years of B2B demand generation experience in SaaS environmentExtensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digitalStrong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior managementExperience managing outsourced marketing agencies for creative, video, and web / SEO supportAbility to manage multiple projects simultaneously with strong attention to detail is
a mustStrong communication
and presentation skillsAdept at working within a fast-paced, client-facing, ever-changing environmentCollaborative and flexible with a growth mindset that not only values what gets done but how the work gets doneAbility to get things done in matrixed environment with multiple partners at all levelsNice to HavesExperience marketing
B2B
solutions or business servicesFamiliarity with
Demandbase
, Salesforce, and WorkfrontOur Commitment to Diversity, Equity, Inclusion
and BelongingBuild your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.ll emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to humanresources@anaplan.com
before taking any further action in relation to the correspondence.
#J-18808-Ljbffr