Director of Marketing

About CytovaleHeadquartered in San Francisco, CA, Cytovale is a dynamic, late-stage startup focused on developing a faster, more insightful way to diagnose fast-moving and immune-mediated diseases. Cytovale’s IntelliSep test is pioneering a new way of quickly and accurately analyzing white blood cells to stratify a patient’s risk of sepsis. The test simply and clearly determines sepsis probability using a biomechanical evaluation of white blood cells collected from a standard blood draw, generating results in under 10 minutes. This gives physicians information when they need it most, allowing them to confidently triage suspected sepsis patients quickly and spend more time with those in greatest need. It also helps strained health systems prevent unnecessary treatment, preserve valuable resources, and improve compliance with SEP-1 guidelines.What We Will Work OnWe are hiring a Director of Marketing to help lead marketing efforts for the novel IntelliSep sepsis test. This will be a highly visible position with exposure to executive leadership within the organization and key opinion leaders within the sepsis space. The Director of Marketing will play a critical role in shaping the strategy and execution of marketing initiatives that drive market adoption and growth.Position SummaryThe Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive product adoption and market penetration in the acute care hospital sector. This role requires a seasoned marketing professional with a strong background in enterprise-level marketing, product launch, omnichannel promotions, and experience in managing disruptive technologies. The ideal candidate will be a strategic thinker with a proven track record in leading marketing teams, collaborating across functions, and driving successful outcomes in a startup environment.Key ResponsibilitiesDevelop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals.Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.Ensure all marketing activities are patient-centric and aligned with the company’s mission and values.Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.Foster a "yes we can" mindset within the team, promoting collaboration and innovative problem-solving.QualificationsMinimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector.Proven experience in leading successful product launches and omnichannel promotional campaigns.Strong background in strategy development, pricing, segmentation, targeting, and positioning.Experience managing disruptive technologies in a startup environment.Demonstrated ability to lead and develop high-performing teams.Proficiency with Microsoft Office and marketing automation tools.Ability to travel 25%-35% of the time.MBA preferred.Desired AttributesHardworking and understands the demands of working in a startup environment.Patient-centric mindset with a focus on improving healthcare outcomes.Highly collaborative and able to work effectively across departments.Strategic thinker with a hands-on approach to problem-solving.Detail-oriented, with a focus on testing, measuring, and optimizing marketing tactics.Strong communication and interpersonal skills, with the ability to compromise and negotiate effectively.Why Join Us?Be part of a mission-driven organization that is making a real impact on patient care.Work in a dynamic startup environment with opportunities for growth and innovation.Collaborate with a passionate and dedicated team of professionals.How to ApplyInterested candidates are encouraged to submit their resume and a cover letter outlining their relevant experience and why they are a good fit for this role.

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