GEHA
Marketing Targeting & Insights Analyst
GEHA, Des Moines, Iowa, United States,
GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.GEHA has one mission: To empower federal workers to be healthy and well.Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization.Position Overview
The Marketing Targeting & Insights Analyst is accountable for informing the marketing function to help GEHA meet or exceed growth goals by employing best practices to identify market trends and targeting tools that will improve campaign efficiency. This position will work with various data and analytics stakeholders to assist the Marketing Campaign Performance Reporting & Insights Manager in recommending ways to better prioritize markets, prospects, and reduce the marketing cost of acquisition for GEHA.The successful candidate will have a background in marketing campaign metrics, consumer data, segmentation, and campaign targeting algorithms in a database marketing environment. The work will be focused on informing the selection of large-scale direct to consumer marketing campaigns for acquisition and retention initiatives. This position requires an experienced analyst that thrives on creatively using various data sources to provide insights and market intelligence to help the performance marketing team improve campaign results. The candidate should have experience in data manipulation programming languages and results interpretation. The successful candidate will have the ability to communicate and present findings to the direct manager for ultimate share-out to all levels of management.Responsibilities
Own the Marketing Targeting and Insights roadmap and development of production schedule to stay in-line with campaign schedules.Become an expert in internal and vendor data sources that feed targeting and market insights.Understand key campaign targeting segments for effective prioritization of consumer targeting needs.Research and assess new data sources that can more completely fill the Total Addressable Market (TAM) for federal employees.Help identify areas that need more complete research in understanding the consumer base and how to win that business.Become familiar with commercial campaign and performance database to use for inputs into insights.Provide insightful output that communicates actionable insights and targeting recommendations for all marketing channels.Develop key commercial insights to support segment/product/market/geo-analytical specific campaign targeting decisions.Report on success of tested targeting tools including response, retention, and segmentation algorithms.Provide full lifecycle visibility for customers within relevant cohorts.Other duties as assigned.Requirements: Education & Experience
Bachelor's degree in relevant field such as Computer Science, Business, Mathematics, Actuarial Science, Marketing Research, or similar.5+ years data analysis and reporting experience in direct response and omni-channel marketing environment.Proven record of ability to transform raw data into relevant marketing and growth insights and ability to articulate (verbally and in writing) to inform and improve campaign performance.Health Insurance data insights expertise, or proven record of ability to learn a new industry quickly.Firsthand experience with analytic-focused programming languages such as R, SQL, Python, and SAS.Firsthand experience with popular BI tools with Power BI being the preference.Strong comfort level collaborating with developers, engineers, and other technical roles for data collaboration.Purposeful with keen sense of urgency to deliver results.Strong written and verbal communication across marketing, technology, and business subject areas.In-depth understanding of healthcare data privacy best practices or proven ability to adapt to the compliance environment of a new industry.Preferred
7+ years of related experienceWork-at-home Requirements
Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.Latency (ping) response time lower than 80 ms.Hotspots, satellite and wireless internet service is NOT allowed for this role.A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.How We Value You
Competitive pay/salary rangesIncentive planHealth/Vision/Dental benefits effective day one401(k) retirement plan: company match - dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contributionRobust employee well-being programPaid Time OffPersonal Community Enrichment TimeCompany-provided Basic Life and AD&DCompany-provided Short-Term & Long-Term DisabilityTuition Assistance ProgramPlease note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.The annual base salary range for this position is $80,178 - $113,022 USD.GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation, deepens connections, and strengthens our organization.GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.
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The Marketing Targeting & Insights Analyst is accountable for informing the marketing function to help GEHA meet or exceed growth goals by employing best practices to identify market trends and targeting tools that will improve campaign efficiency. This position will work with various data and analytics stakeholders to assist the Marketing Campaign Performance Reporting & Insights Manager in recommending ways to better prioritize markets, prospects, and reduce the marketing cost of acquisition for GEHA.The successful candidate will have a background in marketing campaign metrics, consumer data, segmentation, and campaign targeting algorithms in a database marketing environment. The work will be focused on informing the selection of large-scale direct to consumer marketing campaigns for acquisition and retention initiatives. This position requires an experienced analyst that thrives on creatively using various data sources to provide insights and market intelligence to help the performance marketing team improve campaign results. The candidate should have experience in data manipulation programming languages and results interpretation. The successful candidate will have the ability to communicate and present findings to the direct manager for ultimate share-out to all levels of management.Responsibilities
Own the Marketing Targeting and Insights roadmap and development of production schedule to stay in-line with campaign schedules.Become an expert in internal and vendor data sources that feed targeting and market insights.Understand key campaign targeting segments for effective prioritization of consumer targeting needs.Research and assess new data sources that can more completely fill the Total Addressable Market (TAM) for federal employees.Help identify areas that need more complete research in understanding the consumer base and how to win that business.Become familiar with commercial campaign and performance database to use for inputs into insights.Provide insightful output that communicates actionable insights and targeting recommendations for all marketing channels.Develop key commercial insights to support segment/product/market/geo-analytical specific campaign targeting decisions.Report on success of tested targeting tools including response, retention, and segmentation algorithms.Provide full lifecycle visibility for customers within relevant cohorts.Other duties as assigned.Requirements: Education & Experience
Bachelor's degree in relevant field such as Computer Science, Business, Mathematics, Actuarial Science, Marketing Research, or similar.5+ years data analysis and reporting experience in direct response and omni-channel marketing environment.Proven record of ability to transform raw data into relevant marketing and growth insights and ability to articulate (verbally and in writing) to inform and improve campaign performance.Health Insurance data insights expertise, or proven record of ability to learn a new industry quickly.Firsthand experience with analytic-focused programming languages such as R, SQL, Python, and SAS.Firsthand experience with popular BI tools with Power BI being the preference.Strong comfort level collaborating with developers, engineers, and other technical roles for data collaboration.Purposeful with keen sense of urgency to deliver results.Strong written and verbal communication across marketing, technology, and business subject areas.In-depth understanding of healthcare data privacy best practices or proven ability to adapt to the compliance environment of a new industry.Preferred
7+ years of related experienceWork-at-home Requirements
Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.Latency (ping) response time lower than 80 ms.Hotspots, satellite and wireless internet service is NOT allowed for this role.A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.How We Value You
Competitive pay/salary rangesIncentive planHealth/Vision/Dental benefits effective day one401(k) retirement plan: company match - dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contributionRobust employee well-being programPaid Time OffPersonal Community Enrichment TimeCompany-provided Basic Life and AD&DCompany-provided Short-Term & Long-Term DisabilityTuition Assistance ProgramPlease note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.The annual base salary range for this position is $80,178 - $113,022 USD.GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation, deepens connections, and strengthens our organization.GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.
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