Nature's Way
Trade Marketing Manager
Nature's Way, Minneapolis, Minnesota, United States, 55400
Trade Marketing ManagerWelcome to a better way, an authentic way. Welcome to Nature’s Way.Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.When we help people live healthy lives, we build a happier, healthier world for everyone.People TRUSTOur products to be the gold standardOur words to be trueOur claims to be honestOur actions to have integrity.Be a part of helping people live healthy lives as our new
Trade Marketing Manager.SUMMARYThe Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy for Nature’s Way brands. Responsibilities include pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, trade shows, channel training, and trade spending management.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:Participates as a core member of a sales & marketing focused business team.Collects data to analyze market trends through industry data, market research, and retailer interaction.Lead liaison in product planning from sales.Develops customer and product specific sales in line with corporate marketing strategy.Recommends changes in retailer distribution.Develops competitive evaluation for assigned retailers/brands.Leads business team in retailer strategic plans.Collaborates with sales leadership in the development of sales programs and marketing promotion information.Lead sales contact for trade show activities.Develops channel trade plans and product promotion strategies.Presents market opportunities and competitive environment.Coordinate cross-functional teams and external vendors.Engage marketing teams with sales and retailer feedback.Undertakes specific company projects, as assigned.QUALIFICATIONS5+ years of industry experience including account management responsibilities.Able to function in a fast-paced environment, prioritizing multiple tasks.Solid communication skills in both written and oral form.Organized, detail-oriented, and self-motivated team player.Problem-solving skills.Self-sufficient and able to operate effectively without close supervision.Strong desire to learn and work with other departments.EDUCATION and/or EXPERIENCEBachelor’s degree preferred in business.Proficient in MS Excel, Word, PowerPoint, SAP CRM software, and Microsoft Outlook.All benefits are effective on day 1 of employment.Medical : Option to select either a PPO plan or one of 2 high-deductible medical plans.Dental : Delta Dental PPO & an option to select an enhanced dental plan.Vision : Routine preventative coverage under medical plan.Time Off : All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.401K Plan : Company match of up to 4% with a minimum contribution of 6%.You’ll also enjoy a variety of other benefits that support your long-term health and wellness:Company provided short-term & long-term disability.Life and AD&D insurance.Flexible spending accounts.Voluntary critical illness & accident coverage.New parent phase-in program & paternity leave.Educational assistance reimbursement.Product discounts & a wellness program.Start Helping People live Healthy lives today!Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Trade Marketing Manager.SUMMARYThe Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy for Nature’s Way brands. Responsibilities include pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, trade shows, channel training, and trade spending management.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:Participates as a core member of a sales & marketing focused business team.Collects data to analyze market trends through industry data, market research, and retailer interaction.Lead liaison in product planning from sales.Develops customer and product specific sales in line with corporate marketing strategy.Recommends changes in retailer distribution.Develops competitive evaluation for assigned retailers/brands.Leads business team in retailer strategic plans.Collaborates with sales leadership in the development of sales programs and marketing promotion information.Lead sales contact for trade show activities.Develops channel trade plans and product promotion strategies.Presents market opportunities and competitive environment.Coordinate cross-functional teams and external vendors.Engage marketing teams with sales and retailer feedback.Undertakes specific company projects, as assigned.QUALIFICATIONS5+ years of industry experience including account management responsibilities.Able to function in a fast-paced environment, prioritizing multiple tasks.Solid communication skills in both written and oral form.Organized, detail-oriented, and self-motivated team player.Problem-solving skills.Self-sufficient and able to operate effectively without close supervision.Strong desire to learn and work with other departments.EDUCATION and/or EXPERIENCEBachelor’s degree preferred in business.Proficient in MS Excel, Word, PowerPoint, SAP CRM software, and Microsoft Outlook.All benefits are effective on day 1 of employment.Medical : Option to select either a PPO plan or one of 2 high-deductible medical plans.Dental : Delta Dental PPO & an option to select an enhanced dental plan.Vision : Routine preventative coverage under medical plan.Time Off : All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.401K Plan : Company match of up to 4% with a minimum contribution of 6%.You’ll also enjoy a variety of other benefits that support your long-term health and wellness:Company provided short-term & long-term disability.Life and AD&D insurance.Flexible spending accounts.Voluntary critical illness & accident coverage.New parent phase-in program & paternity leave.Educational assistance reimbursement.Product discounts & a wellness program.Start Helping People live Healthy lives today!Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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