Email Marketing Specialist

BruntWork

| Part time: less than 35 paid hours per weekWork Timezone - Must be a City eg London

FL - ESTWork Schedule

Fixed ScheduleRemote JobTestTrack

General TestIndustry

OtherJob Description

This is a remote position.Job Highlights:• Permanent work from home• Schedule: Monday to Friday 9am and 1pm ESTResponsibilities:

Generate revenue through email marketing strategies and manage a customer referral program.Key Responsibilities:Manage and optimize our Klaviyo email marketing platform; utilize advanced features including custom metrics and properties; develop and maintain complex automation flows.Manage up to 12 distinct persona segments; oversee up to 6 (and growing) distinct lists; create standalone campaigns and dynamic content blocks for personalization.Create and execute a promotional calendar to convert free subscribers to paid products; manage affiliate marketing product campaigns via segmentation or newsletter inclusion; develop strategies to increase B2B advertising sales through email.Craft compelling, conversion-oriented copy for email campaigns (excluding technical pastry content); design visually appealing email templates aligning with brand guidelines; optimize emails for various devices and clients.Collaborate with the social media team on consistent messaging and timing; develop integrated marketing campaigns with email as the primary driver.Create and manage a comprehensive referral program for email list, subscriptions, and summit; develop email strategies to encourage and reward customer referrals.Analyze campaign performance, focusing on revenue-generating metrics; conduct A/B tests on all aspects of email campaigns; provide regular reports on email performance and revenue impact.Implement strategies to grow the email list while maintaining quality; develop re-engagement campaigns for inactive subscribers.Develop and optimize automated sequences (welcome series, re-engagement, nurture flows); ensure all automated sequences align with revenue goals.Implement strategies for acquisition, engagement, retention, and win-back stages; develop targeted campaigns for each stage of the subscriber journey.Requirements

Proven experience in revenue-focused email marketingExpert-level proficiency with Klaviyo, including advanced featuresStrong understanding of email marketing metrics and data analysisExcellent copywriting skills focused on driving conversionsProficiency in email designExperience with segmentation and personalization strategiesFamiliarity with B2B and B2C email marketing approachesStrong project management skills for multiple simultaneous campaignsUp-to-date knowledge of email marketing best practices and regulationsUnderstanding of email marketing regulations (e.g., GDPR, CAN-SPAM)Preferred Qualifications

Experience in publishing or media industriesFamiliarity with referral program managementKnowledge of CRM systems and their integration with email platforms

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