St. Cloud State University
Assistant AD for Ticketing & Promotions
St. Cloud State University, Saint Cloud, Minnesota, United States,
The Assistant Athletics Director for Ticketing and Promotions is responsible for the overall leadership and supervision in the Department of Athletics for ticket sales, group sales, and promotions. They are responsible for all aspects of the AudienceView ticketing system and act as the liaison to St. Cloud State Sports Properties for sponsorship and suite sales. As a member of the Athletics staff, this position is critical to streamlined communications and operations of the department in all areas related to revenue generation.Responsibilities and Results
Oversee and administer all aspects of the AudienceView ticketing system
for the University and its users. Responsibilities include:Maintain the AudienceView system, including installation of upgrades and file saves of all ticket data.Manage access to the system, including support and troubleshooting.Provide training and regular communication and updates to applicable University staff in the use of the ticketing system.Assist in online event registration as necessary for athletics and campus events.Establish and monitor overall security of the AudienceView system.Expand ticket sales
through the development of a comprehensive sales plan in sport programs. Responsibilities include:Set up and build ticket manifests for all athletics events.Develop all season and individual ticket packages for each ticketed sport program, including group sales and community and service outreach initiatives.Prepare season and single game tickets for delivery to customers.Assist with corporate sponsorship fulfillment
through ticketing operations. Responsibilities include:Oversee distribution of student-athlete complimentary tickets according to NCAA regulations and SCSU procedures.Develop and maintain priority seating program.Administer post-season and conference ticket sales for NCAA, NSIC, NCHC, and WCHA post-season appearances.Provide regular sales and revenue reports to the department; adjust strategy as appropriate to increase revenues.Coordinate with various external groups
to maximize communication between the University and Department to ensure all are striving toward the same goals and objectives. Responsibilities include:Work with athletics media relations to maximize messaging opportunities.Collaborate with marketing and promotions to maximize communication and ticket sales.Streamline communications related to sales with social media platforms.Provide professional development, strategic planning, and supervision
to student staff. Responsibilities include:Participate in Departmental and University planning work as appropriate.Oversee implementation of the strategic plan as it relates to revenue generation and ticketing.Participate in programmatic and operational analysis to implement improvement strategies.Ensure appropriate and timely communication with coaching staff as it relates to ticketing initiatives.Perform other duties as necessary to build support for and add value to the objectives and goals of the unit, the Department of Athletics, and the University.•Other duties as assigned by the Director of Athletics or Associate AD for External Operations.Minimum Requirements:Bachelor’s degree and a minimum of two years of prior experience in a collegiate athletic department relating to one or more of the following activities: budget/fiscal planning, administration, marketing/promotions, event administration, or coaching. Proficiency in athletics ticketing systems. Strong organization skills and the ability to maintain multiple ongoing projects at any given time.
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Oversee and administer all aspects of the AudienceView ticketing system
for the University and its users. Responsibilities include:Maintain the AudienceView system, including installation of upgrades and file saves of all ticket data.Manage access to the system, including support and troubleshooting.Provide training and regular communication and updates to applicable University staff in the use of the ticketing system.Assist in online event registration as necessary for athletics and campus events.Establish and monitor overall security of the AudienceView system.Expand ticket sales
through the development of a comprehensive sales plan in sport programs. Responsibilities include:Set up and build ticket manifests for all athletics events.Develop all season and individual ticket packages for each ticketed sport program, including group sales and community and service outreach initiatives.Prepare season and single game tickets for delivery to customers.Assist with corporate sponsorship fulfillment
through ticketing operations. Responsibilities include:Oversee distribution of student-athlete complimentary tickets according to NCAA regulations and SCSU procedures.Develop and maintain priority seating program.Administer post-season and conference ticket sales for NCAA, NSIC, NCHC, and WCHA post-season appearances.Provide regular sales and revenue reports to the department; adjust strategy as appropriate to increase revenues.Coordinate with various external groups
to maximize communication between the University and Department to ensure all are striving toward the same goals and objectives. Responsibilities include:Work with athletics media relations to maximize messaging opportunities.Collaborate with marketing and promotions to maximize communication and ticket sales.Streamline communications related to sales with social media platforms.Provide professional development, strategic planning, and supervision
to student staff. Responsibilities include:Participate in Departmental and University planning work as appropriate.Oversee implementation of the strategic plan as it relates to revenue generation and ticketing.Participate in programmatic and operational analysis to implement improvement strategies.Ensure appropriate and timely communication with coaching staff as it relates to ticketing initiatives.Perform other duties as necessary to build support for and add value to the objectives and goals of the unit, the Department of Athletics, and the University.•Other duties as assigned by the Director of Athletics or Associate AD for External Operations.Minimum Requirements:Bachelor’s degree and a minimum of two years of prior experience in a collegiate athletic department relating to one or more of the following activities: budget/fiscal planning, administration, marketing/promotions, event administration, or coaching. Proficiency in athletics ticketing systems. Strong organization skills and the ability to maintain multiple ongoing projects at any given time.
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