DHI Group
Product Marketing Manager
DHI Group, Denver, Colorado, United States, 80285
This Is the Place to Be:Connecting Futures Now! DHI Group, Inc.
is the parent company of career marketplaces,
Dice
and
ClearanceJobs . We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us.
You Belong Here:Join a mission-driven company that prioritizes you. We are a supportive team that embodies our "One Team" value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work - 35% higher than the average U.S. company. DHI's culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!
About the team:As part of our B2B Growth Marketing team, you will help drive demand for our solutions with companies that need to hire technology professionals for their open roles.
About the role:As
Product Marketing Manager , you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. Reporting to the Director of Product Marketing, you will work closely with cross-functional teams including product development, sales, and marketing to ensure our products meet customer needs and achieve business objectives. This role requires a combination of strategic thinking, creativity, and analytical skills to effectively position our products, communicate their value proposition, and drive demand.
Why we're hiring for this role:The Product Marketing function is crucial for driving product success, market penetration, and revenue growth by aligning product strategy with market needs and effectively communicating the value of the product to customers.
In the short term you will:
Onboarding and Immersion : Get acquainted with company culture, processes, and team dynamics. Meet with key stakeholders, including product managers, sales teams, marketing colleagues, and executives. Immersion into DHI's products, target market, and existing marketing strategies.Market and Product Deep Dive : Spend time deeply understanding the market landscape, including customer segments, competitors, industry trends, and market dynamics.Product Familiarization : Understand DHI's products and services, including studying product features, benefits, use cases, and value propositions.Collaboration and Alignment : Collaborate closely with cross-functional teams such as product management, sales, and marketing to ensure alignment and buy-in for the GTM strategy.Initial Projects and Deliverables : Start working on initial projects and deliverables that contribute to the GTM strategy.Building Relationships : Focus on building relationships with key stakeholders, both internally and externally.
In the long term you will:
Website Product Experience:
Act as key point person in Product Marketing to evolve dice.com to support the customer journey and improve conversions on the site.Go-to-Market Strategy : Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates.Product Positioning & Messaging : Develop clear and compelling positioning and messaging for our products that resonate with target customers.Marketing Collateral:
Create marketing collateral such as sales enablement materials, product presentations, case studies, and website content.Sales Enablement:
Equip the sales team with the necessary tools and training to effectively sell our products.Campaign Support:
Support product messaging for marketing campaigns to generate demand and drive customer acquisition.Market Insights:
Use data and the voice of the customer to understand customer behavior and market dynamics.
What you bring to the team:
Required:Proven experience in product marketingExcellent communication and presentation skillsProven track record of developing and executing successful go-to-market strategies.Ability to thrive in a fast-paced, dynamic environmentExperience working cross-functionally with product management, sales, and marketing teamsProficiency in marketing tools and platforms such as Salesforce and Marketo
Preferred:Experience in product marketing in the technology industry
Denver pay range:
Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience.$90,000
—
$115,000 USD
Benefits:Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programsFuture living - 401(k) match, performance bonuses, education assistance, learning & developmentEnjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events
How to apply?You can apply below. You'll just need to provide your resume and answer a few questions-it'll only take you a few minutes!
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr
is the parent company of career marketplaces,
Dice
and
ClearanceJobs . We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us.
You Belong Here:Join a mission-driven company that prioritizes you. We are a supportive team that embodies our "One Team" value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work - 35% higher than the average U.S. company. DHI's culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!
About the team:As part of our B2B Growth Marketing team, you will help drive demand for our solutions with companies that need to hire technology professionals for their open roles.
About the role:As
Product Marketing Manager , you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. Reporting to the Director of Product Marketing, you will work closely with cross-functional teams including product development, sales, and marketing to ensure our products meet customer needs and achieve business objectives. This role requires a combination of strategic thinking, creativity, and analytical skills to effectively position our products, communicate their value proposition, and drive demand.
Why we're hiring for this role:The Product Marketing function is crucial for driving product success, market penetration, and revenue growth by aligning product strategy with market needs and effectively communicating the value of the product to customers.
In the short term you will:
Onboarding and Immersion : Get acquainted with company culture, processes, and team dynamics. Meet with key stakeholders, including product managers, sales teams, marketing colleagues, and executives. Immersion into DHI's products, target market, and existing marketing strategies.Market and Product Deep Dive : Spend time deeply understanding the market landscape, including customer segments, competitors, industry trends, and market dynamics.Product Familiarization : Understand DHI's products and services, including studying product features, benefits, use cases, and value propositions.Collaboration and Alignment : Collaborate closely with cross-functional teams such as product management, sales, and marketing to ensure alignment and buy-in for the GTM strategy.Initial Projects and Deliverables : Start working on initial projects and deliverables that contribute to the GTM strategy.Building Relationships : Focus on building relationships with key stakeholders, both internally and externally.
In the long term you will:
Website Product Experience:
Act as key point person in Product Marketing to evolve dice.com to support the customer journey and improve conversions on the site.Go-to-Market Strategy : Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates.Product Positioning & Messaging : Develop clear and compelling positioning and messaging for our products that resonate with target customers.Marketing Collateral:
Create marketing collateral such as sales enablement materials, product presentations, case studies, and website content.Sales Enablement:
Equip the sales team with the necessary tools and training to effectively sell our products.Campaign Support:
Support product messaging for marketing campaigns to generate demand and drive customer acquisition.Market Insights:
Use data and the voice of the customer to understand customer behavior and market dynamics.
What you bring to the team:
Required:Proven experience in product marketingExcellent communication and presentation skillsProven track record of developing and executing successful go-to-market strategies.Ability to thrive in a fast-paced, dynamic environmentExperience working cross-functionally with product management, sales, and marketing teamsProficiency in marketing tools and platforms such as Salesforce and Marketo
Preferred:Experience in product marketing in the technology industry
Denver pay range:
Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience.$90,000
—
$115,000 USD
Benefits:Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programsFuture living - 401(k) match, performance bonuses, education assistance, learning & developmentEnjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events
How to apply?You can apply below. You'll just need to provide your resume and answer a few questions-it'll only take you a few minutes!
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr