CaringBridge Inc.
Marketing & Communications Coordinator
CaringBridge Inc., Bloomington, Minnesota, United States,
This range is provided by CaringBridge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range
$50,700.00/yr - $67,700.00/yrCaringBridge is a no-cost, nonprofit health platform that surrounds family caregivers with support while they care for a loved one on a health journey. We offer tools to share and document a health journey, simplify care coordination, and connect caregivers with a supportive community. Founded in 1997, our vision at CaringBridge is a world where no one goes through a health journey alone.Based in Minnesota, we are proud of our global reach and nonprofit status with nearly 90% of our funding coming from the people who have experienced the power of CaringBridge firsthand. With over half a million CaringBridge websites created since our inception, our platform has seamlessly integrated into the lives of users, becoming an essential companion during challenging times. As a testament to our effectiveness, a new CaringBridge site is started every twelve minutes, providing a lifeline of communication and solidarity for those navigating health events. Join us in our commitment to fostering connection, spreading hope, and making a meaningful impact in the lives of family caregivers and their loved ones.POSITION SUMMARYWe are seeking a dynamic and enthusiastic Marketing & Communications Coordinator to support our brand awareness initiatives at CaringBridge. As the Marketing & Communications Coordinator, you will play a pivotal role in executing full funnel marketing activations to elevate the visibility and impact of the CaringBridge brand, mission, and vision.A successful candidate will lean into their intellectual curiosity in creating and implementing successful marketing campaigns and will be passionate about driving measurable results.DUTIES and RESPONSIBILITIESPlan, prioritize, and coordinate multiple deliverables to ensure on-time delivery, budget adherence, and quality control.Manage and create supporting campaign collateral.Ensure consistent branding and messaging across all communication channels.Collaborate across teams to ensure marketing efforts align with overall goals and mission.Implement omni-channel marketing plans to support the organization’s mission, goals, and initiatives, including social media, email, website content, and print.Identify key audiences and success measures.Use data to evaluate campaign effectiveness and iterate based on the data to improve outcomes.Content creationWrite, proofread, and edit creative and technical content across various mediums.Manage and edit photography, illustrations, logos and brand elements.Social media and website managementManage the organization's social media presence, including content calendar management, creative and post content, and data analysis to measure effectiveness.Update website content for CaringBirdge.org in a timely manner based on content planning using our Contentful CMS and future visual editors.Monitor market trends and CaringBridge in the pressStay current on marketing trends and adapt the marketing strategy as needed.Manage and build tracking of key industry influencers and messages in the media.Support relationships with marketing vendors and partners often as main POC for assets and requests.Budget alignmentAlign efforts with the marketing budget and ensure cost-effective marketing efforts.QUALIFICATIONS/REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.Bachelor’s degree in marketing, communications, or a related field.Proven experience in B2B marketing preferred.Strong understanding of traditional and digital marketing channels and execution.Three to five years of work experience in marketing or related fields.Proven track record in digital marketing, including content creation, social media and basic analytics.Creative experience, working knowledge and experience with creative tools such as Photoshop, InDesign, Canva.Ability to write professionally in-line with the tone and voice of CaringBridge.Knowledge of content management systems (CMS) and video and picture editing software.Intellectual curiosity with a passion for our mission and dedication to making a positive impact in the lives of others.CaringBridge ValuesMake Connections - Be a place of belonging where people feel welcomed, supported, and not alone.Give Hope - Honor the individual journey to encourage and uplift the people we serve and one another.Keep It Simple - Be purposeful and clear to solve the burden of being overwhelmed.Offer Guidance - Lead the way to create lasting impact.LocationThis position is hybrid, with four annual required all-staff in-office meetings at our Bloomington, MN location.ApplyPlease apply through your LinkedIn profile and attach your resume.Salary RangeThis position is exempt, and the annual salary range for this role is $50,700 to $67,700. Base pay offer decisions include consideration of related education, experience, advanced certifications and pay markets.Notice: Applicants must have the legal authorization to work for any employer in the United States. We are currently unable to sponsor or assume sponsorship of employment visas. Additionally, please note that this position requires quarterly required in-office work at our Bloomington, MN location.CaringBridge3600 American Boulevard West, Suite 405Bloomington, MN 55431https://www.caringbridge.org/Seniority level
AssociateEmployment type
Full-timeJob function
Marketing, Writing/Editing, and DesignIndustries
Non-profit Organizations and Civic and Social Organizations
#J-18808-Ljbffr
$50,700.00/yr - $67,700.00/yrCaringBridge is a no-cost, nonprofit health platform that surrounds family caregivers with support while they care for a loved one on a health journey. We offer tools to share and document a health journey, simplify care coordination, and connect caregivers with a supportive community. Founded in 1997, our vision at CaringBridge is a world where no one goes through a health journey alone.Based in Minnesota, we are proud of our global reach and nonprofit status with nearly 90% of our funding coming from the people who have experienced the power of CaringBridge firsthand. With over half a million CaringBridge websites created since our inception, our platform has seamlessly integrated into the lives of users, becoming an essential companion during challenging times. As a testament to our effectiveness, a new CaringBridge site is started every twelve minutes, providing a lifeline of communication and solidarity for those navigating health events. Join us in our commitment to fostering connection, spreading hope, and making a meaningful impact in the lives of family caregivers and their loved ones.POSITION SUMMARYWe are seeking a dynamic and enthusiastic Marketing & Communications Coordinator to support our brand awareness initiatives at CaringBridge. As the Marketing & Communications Coordinator, you will play a pivotal role in executing full funnel marketing activations to elevate the visibility and impact of the CaringBridge brand, mission, and vision.A successful candidate will lean into their intellectual curiosity in creating and implementing successful marketing campaigns and will be passionate about driving measurable results.DUTIES and RESPONSIBILITIESPlan, prioritize, and coordinate multiple deliverables to ensure on-time delivery, budget adherence, and quality control.Manage and create supporting campaign collateral.Ensure consistent branding and messaging across all communication channels.Collaborate across teams to ensure marketing efforts align with overall goals and mission.Implement omni-channel marketing plans to support the organization’s mission, goals, and initiatives, including social media, email, website content, and print.Identify key audiences and success measures.Use data to evaluate campaign effectiveness and iterate based on the data to improve outcomes.Content creationWrite, proofread, and edit creative and technical content across various mediums.Manage and edit photography, illustrations, logos and brand elements.Social media and website managementManage the organization's social media presence, including content calendar management, creative and post content, and data analysis to measure effectiveness.Update website content for CaringBirdge.org in a timely manner based on content planning using our Contentful CMS and future visual editors.Monitor market trends and CaringBridge in the pressStay current on marketing trends and adapt the marketing strategy as needed.Manage and build tracking of key industry influencers and messages in the media.Support relationships with marketing vendors and partners often as main POC for assets and requests.Budget alignmentAlign efforts with the marketing budget and ensure cost-effective marketing efforts.QUALIFICATIONS/REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.Bachelor’s degree in marketing, communications, or a related field.Proven experience in B2B marketing preferred.Strong understanding of traditional and digital marketing channels and execution.Three to five years of work experience in marketing or related fields.Proven track record in digital marketing, including content creation, social media and basic analytics.Creative experience, working knowledge and experience with creative tools such as Photoshop, InDesign, Canva.Ability to write professionally in-line with the tone and voice of CaringBridge.Knowledge of content management systems (CMS) and video and picture editing software.Intellectual curiosity with a passion for our mission and dedication to making a positive impact in the lives of others.CaringBridge ValuesMake Connections - Be a place of belonging where people feel welcomed, supported, and not alone.Give Hope - Honor the individual journey to encourage and uplift the people we serve and one another.Keep It Simple - Be purposeful and clear to solve the burden of being overwhelmed.Offer Guidance - Lead the way to create lasting impact.LocationThis position is hybrid, with four annual required all-staff in-office meetings at our Bloomington, MN location.ApplyPlease apply through your LinkedIn profile and attach your resume.Salary RangeThis position is exempt, and the annual salary range for this role is $50,700 to $67,700. Base pay offer decisions include consideration of related education, experience, advanced certifications and pay markets.Notice: Applicants must have the legal authorization to work for any employer in the United States. We are currently unable to sponsor or assume sponsorship of employment visas. Additionally, please note that this position requires quarterly required in-office work at our Bloomington, MN location.CaringBridge3600 American Boulevard West, Suite 405Bloomington, MN 55431https://www.caringbridge.org/Seniority level
AssociateEmployment type
Full-timeJob function
Marketing, Writing/Editing, and DesignIndustries
Non-profit Organizations and Civic and Social Organizations
#J-18808-Ljbffr