Georgia Tech
Digital Marketing Specialist (Hybrid)
Georgia Tech, Atlanta, Georgia, United States, 30383
Job ID:
270841
Location:
Atlanta, Georgia
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
About UsGeorgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our strategic plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.
About Georgia Tech:
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.
Job Summary:
Provide support to a unit's digital marketing program through execution of specific assignments related to the area of digital marketing communications and media planning services. This position will interact on a regular basis with department leadership, management and staff, Institute staff, and external vendors.
Responsibilities
Leverage Customer Relationship Management (CRM) Salesforce and Marketing Cloud
to execute customized campaigns to generate leads and drive engagement. Develop customized content and remarketing campaigns. Manage trigger email campaigns throughout the customer lifecycle to maximize customer engagement. Conduct testing and segmentation.
Develop and implement paid and owned digital marketing plans
including priorities, resourcing and performance metrics within wider departmental marketing plans. Evaluate performance of digital marketing campaigns against key performance indicators using industry metrics including return on investment, click-thru-rate, visits, conversion, cost-per-click, cost per lead, posts/likes, followers, customer engagement, etc.
Partner with GT Institute Communications
to ensure digital marketing plans follow Institute brand, creative, digital guidelines and policies.
Oversee the social media strategy
for the department including posts, content, timing, etc. Monitor social media for company mentions and engage with customers where relevant.
Partner with GT Institute Communications
to ensure social media strategy follows Institute social media guidelines and policies.
Develop requests for proposals for digital marketing requirements.
Work with procurement and finance regarding contracts and purchase orders. Responsible for planning and budgetary control of all digital marketing including processing any invoices and maintaining budget scope.
Perform other duties as assigned.
Required QualificationsEducational Requirements:
Bachelor's Degree in marketing, communications, journalism, information technology or related field or equivalent combination of education and experience.
Other Required Qualifications:
Systems Security Certified Practitioner (SSCP) Response to security incidents after normal hours.
Required Experience:
Two to four years of job-related experience.
Preferred QualificationsAdditional Preferred Qualifications:
Certificate or professional education in digital marketing. Preferred skills include advanced knowledge of digital marketing and demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions.
Preferred Educational Qualifications:
Master's Degree in Business Administration.
Proposed SalaryRange: $53,687.00 - $73,016.00
Knowledge, Skills, & AbilitiesSKILLS:
This job requires an in-depth understanding of search engine marketing, pay-per-click and search engine optimization, knowledge of Salesforce and Marketing Cloud and Customer Relationship Management systems, and strong leadership and communications skills.
Experience using Content Management Systems to update websites.
Experience using email programs to conduct email marketing campaigns.
Experience using Salesforce or equivalent program to analyze audience.
Demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions.
USG Core ValuesThe University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.
Equal Employment OpportunityThe Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. Georgia Tech prohibits discrimination on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions.
Other InformationThis is not a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel. This position does not require security clearance.
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270841
Location:
Atlanta, Georgia
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
About UsGeorgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our strategic plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.
About Georgia Tech:
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.
Job Summary:
Provide support to a unit's digital marketing program through execution of specific assignments related to the area of digital marketing communications and media planning services. This position will interact on a regular basis with department leadership, management and staff, Institute staff, and external vendors.
Responsibilities
Leverage Customer Relationship Management (CRM) Salesforce and Marketing Cloud
to execute customized campaigns to generate leads and drive engagement. Develop customized content and remarketing campaigns. Manage trigger email campaigns throughout the customer lifecycle to maximize customer engagement. Conduct testing and segmentation.
Develop and implement paid and owned digital marketing plans
including priorities, resourcing and performance metrics within wider departmental marketing plans. Evaluate performance of digital marketing campaigns against key performance indicators using industry metrics including return on investment, click-thru-rate, visits, conversion, cost-per-click, cost per lead, posts/likes, followers, customer engagement, etc.
Partner with GT Institute Communications
to ensure digital marketing plans follow Institute brand, creative, digital guidelines and policies.
Oversee the social media strategy
for the department including posts, content, timing, etc. Monitor social media for company mentions and engage with customers where relevant.
Partner with GT Institute Communications
to ensure social media strategy follows Institute social media guidelines and policies.
Develop requests for proposals for digital marketing requirements.
Work with procurement and finance regarding contracts and purchase orders. Responsible for planning and budgetary control of all digital marketing including processing any invoices and maintaining budget scope.
Perform other duties as assigned.
Required QualificationsEducational Requirements:
Bachelor's Degree in marketing, communications, journalism, information technology or related field or equivalent combination of education and experience.
Other Required Qualifications:
Systems Security Certified Practitioner (SSCP) Response to security incidents after normal hours.
Required Experience:
Two to four years of job-related experience.
Preferred QualificationsAdditional Preferred Qualifications:
Certificate or professional education in digital marketing. Preferred skills include advanced knowledge of digital marketing and demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions.
Preferred Educational Qualifications:
Master's Degree in Business Administration.
Proposed SalaryRange: $53,687.00 - $73,016.00
Knowledge, Skills, & AbilitiesSKILLS:
This job requires an in-depth understanding of search engine marketing, pay-per-click and search engine optimization, knowledge of Salesforce and Marketing Cloud and Customer Relationship Management systems, and strong leadership and communications skills.
Experience using Content Management Systems to update websites.
Experience using email programs to conduct email marketing campaigns.
Experience using Salesforce or equivalent program to analyze audience.
Demonstrated ability to handle multiple priorities effectively, assimilate information quickly, analyze problems and implement appropriate solutions.
USG Core ValuesThe University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.
Equal Employment OpportunityThe Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. Georgia Tech prohibits discrimination on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions.
Other InformationThis is not a supervisory position. This position does not have any financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position will not travel. This position does not require security clearance.
#J-18808-Ljbffr