Zendesk, Inc.
Marketing Manager, Public Sector, AMER
Zendesk, Inc., California, Missouri, United States, 65018
Marketing Manager, Public Sector, AMER
Applylocations: Remote, United States of Americatime type: Full timeposted on: Posted 3 Days Agojob requisition id: R28550Job Description
Who we're looking for
The Public Sector Marketing Manager will be responsible for the strategic development and implementation of Federal and State & Local marketing campaigns. Campaigns would be executed across digital and non-digital channels including events, email, webinars, content syndication, and paid social. The ideal candidate must have experience in both the federal and state + local public sector space.What you'll be doing
Work cross-functionally with various stakeholders to develop and execute demand and lead generation campaigns utilizing a variety of tactics including but not limited to: events, email, outbound tactics, webinars, paid social, digital, and content syndication.Partner with sales, partner marketing, product marketing, creative, and marketing operations to ensure successful execution of plans.Collaborate with public sector sales team to create an events strategy rooted in data/analytics.Collaborate with public sector sales team to create messaging strategies that can be customized and personalized for sales outreach.Develop clear, compelling content to support campaign interaction points: email, landing pages, paid social, event messaging, online and offline campaigns.Adopt a data-driven approach to everything you do; track, measure, and analyze all promotional activity performance. Conduct regular Pubsec pipeline reviews and develop campaigns to complement and/or offset what we are seeing in the market.Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success and leads follow-up plans.Consistently test and enhance lead nurturing activities through measurement and optimization.Monitor website traffic and make recommendations for optimization.Track event budget and program results uncover insights for improvement, efficiencies, and cost reduction, and provide routine communications and reporting for all conferences and events.What you bring to the role
5+ years of experience running omni-channel marketing campaigns. Software space preferred.Experience marketing to the US public sector. Both state + local and federal experience are preferred.Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, SEO, and content syndication.Experience writing and creating campaign assets.Excellent written and verbal communication skills.Excellent project management skills.Can work independently with minimal supervision.Proven ability to drive goals.Experience developing and optimizing marketing programs.Experience managing projects to ensure timely execution.Experience managing budget, including allocation and optimization.Up to date with the latest digital marketing trends, marketing operations tools and best practices.Excellent communication, presentation, & project management skills.ABM and partner experience a plus.Compensation
The US annualized base salary range for this position is $104,000.00-$156,000.00. This position may also be eligible for bonus, benefits, or related incentives.About Us
Zendesk
builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers.
Zendesk
products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.More than 100,000 paid customer accounts in over 150 countries and territories use
Zendesk
products. Based in San Francisco,
Zendesk
has operations in the United States, Europe, Asia, Australia, and South America.
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Applylocations: Remote, United States of Americatime type: Full timeposted on: Posted 3 Days Agojob requisition id: R28550Job Description
Who we're looking for
The Public Sector Marketing Manager will be responsible for the strategic development and implementation of Federal and State & Local marketing campaigns. Campaigns would be executed across digital and non-digital channels including events, email, webinars, content syndication, and paid social. The ideal candidate must have experience in both the federal and state + local public sector space.What you'll be doing
Work cross-functionally with various stakeholders to develop and execute demand and lead generation campaigns utilizing a variety of tactics including but not limited to: events, email, outbound tactics, webinars, paid social, digital, and content syndication.Partner with sales, partner marketing, product marketing, creative, and marketing operations to ensure successful execution of plans.Collaborate with public sector sales team to create an events strategy rooted in data/analytics.Collaborate with public sector sales team to create messaging strategies that can be customized and personalized for sales outreach.Develop clear, compelling content to support campaign interaction points: email, landing pages, paid social, event messaging, online and offline campaigns.Adopt a data-driven approach to everything you do; track, measure, and analyze all promotional activity performance. Conduct regular Pubsec pipeline reviews and develop campaigns to complement and/or offset what we are seeing in the market.Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success and leads follow-up plans.Consistently test and enhance lead nurturing activities through measurement and optimization.Monitor website traffic and make recommendations for optimization.Track event budget and program results uncover insights for improvement, efficiencies, and cost reduction, and provide routine communications and reporting for all conferences and events.What you bring to the role
5+ years of experience running omni-channel marketing campaigns. Software space preferred.Experience marketing to the US public sector. Both state + local and federal experience are preferred.Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, SEO, and content syndication.Experience writing and creating campaign assets.Excellent written and verbal communication skills.Excellent project management skills.Can work independently with minimal supervision.Proven ability to drive goals.Experience developing and optimizing marketing programs.Experience managing projects to ensure timely execution.Experience managing budget, including allocation and optimization.Up to date with the latest digital marketing trends, marketing operations tools and best practices.Excellent communication, presentation, & project management skills.ABM and partner experience a plus.Compensation
The US annualized base salary range for this position is $104,000.00-$156,000.00. This position may also be eligible for bonus, benefits, or related incentives.About Us
Zendesk
builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers.
Zendesk
products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.More than 100,000 paid customer accounts in over 150 countries and territories use
Zendesk
products. Based in San Francisco,
Zendesk
has operations in the United States, Europe, Asia, Australia, and South America.
#J-18808-Ljbffr