Front Range Community College
Director, Communications - Enrollment Management Division
Front Range Community College, Denver, Colorado, United States,
This position has the opportunity to be located at our Westminster Campus, our Boulder County Campus (Longmont) or our Larimer Campus (Fort Collins).
Who We AreWith three campuses along Colorado’s Front Range, Front Range Community College is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.Each year approximately 5,000 FRCC students transfer to four-year universities. FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by
Newsweek .One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.Who You AreAs the Director of Communications for the Enrollment Management team, you will lead the creation of engaging communication journeys, print materials, presentations, and emails for prospective and current students. You will manage the new EMSS Communications Department and supervise two full-time staff. Your role is essential in developing and implementing strategies to boost enrollment and enhance FRCC's reputation. You will collaborate with FRCC Admissions and other departments to deliver innovative communications that drive applications and enrollment, working closely with the Marketing Director and stakeholders for cohesive messaging.This position allows for some remote work but requires an on-campus presence and travel to all three FRCC campuses.You should have a commitment to continuously improving programs, services, and operations that enhance the student and community experience, along with a strong understanding of effective communication strategies. You are expected to be knowledgeable of and stay up to date on best enrollment practices and work closely with Enrollment Management, Student Development, and Retention and Engagement partners, as well as faculty across the institution, to best meet the needs of prospective and current students. Your direct career experience in higher education enrollment and communications strategies will be essential.If you're a persuasive communicator who thrives on innovation and teamwork, apply now for a dynamic role shaping FRCC's enrollment communications strategy. As the inaugural Director, you will provide leadership over the newly created EMSS Communications Department, including supervising a team of two full-time enrollment communications employees: Manager of Student Communications – Content Development and Manager of Student Communications – Digital Communications.Please note: You need to be a Colorado resident on your first day of employment.SALARY:
$66,112 - $69,417 annuallyBENEFITS:
Please click here to find more information about APT & Faculty BenefitsSELECTION PROCESS:
Position will remain open until filled with a priority deadline of August 26, 2024. This posting may be used to fill multiple or similar positions.Preliminary screening will be made on the basis of completed application package submitted by candidate. In your application, please include a resume and cover letter that specifically addresses how your background and experience align with requirements, qualification and responsibilities of the Director of Communications for the Enrollment Management team.Student Communications & Internal EMSS Division Communications:Provide strategic leadership for the EMSS Communications Department, developing and delivering communication strategies for prospective students, current students, internal EMSS division staff, and executive communications for the VP EMSS.Develop and implement communication strategies including tactics, key messages, and audience definitions to effectively promote enrollment and services at FRCC.Administer and manage a comprehensive email marketing strategy targeting prospects, inquiries, admitted students, partner organizations, and professional associations.Coordinate with the Office of Student Life and Engagement to ensure consistent messaging for event promotion developed by student clubs and organizations.Plan, write, schedule, track, and analyze communications across various mediums, ensuring accuracy, consistency, and timeliness.Research and implement optimal communication channels for different target markets.Collaborate with the marketing department on marketing campaigns, including development, implementation, and analysis using internal processes and project management tools.Develop content for print materials such as brochures, flyers, folders, maps, and direct mail, ensuring deadlines are met.Provide responsive customer service to stakeholders and constituents, building strong working relationships.Participate in developing new ideas and strategies, and record and monitor the effectiveness of enrollment communication strategies and processes.Assist in setting long- and short-range goals and work with the FRCC Strategic Marketing and Communications Division to maintain brand consistency and adherence to standards.Leadership & Supervision:Provide leadership and supervision to direct reports, fostering a collaborative, one-college culture for student success. This includes serving on college, divisional, and departmental committees, modeling expected behaviors, and supporting the program mission.Train, supervise, and evaluate direct reports in alignment with policies, procedures, and relevant laws, while working with Organizational Development and Human Resources to enhance training, professional development, and onboarding processes.Recruit, retain, and support a diverse Student Communications staff, offering mentorship and guidance to promote data-driven, care-centered, and equity-minded decision-making.Program Implementation & Management:Coordinate the planning, implementation, and evaluation of Student Success Technologies, including systems like EAB Navigate, Text Messaging Software, and Live Chat Software, ensuring effective use of college-wide, third-party technology projects.Unify student communications and technology processes across FRCC to support a consistent and equitable student experience.Consult with college leadership and Marketing and Strategic Communication leaders to enhance the quality of enrollment efforts, communications, and student technology, ensuring milestones are met.Direct and oversee Student Communications to align with the college's strategic and enrollment management plans, aiming to increase enrollment and meet student needs.Develop and implement new practices and processes to foster enrollment growth, collaborating with college leaders, staff, and faculty.Create and implement communication plans for new technology rollouts, including developing and delivering training for faculty and staff.Support campus departments by designing and implementing promotional campaigns across various media.Coordinate compliance communications including consumer information and disclosures on the college website.Collaboration & Partnership:Build and maintain relationships with community partners, faculty, staff, and other stakeholders to promote the benefits of attending Front Range Community College.Collaborate with Admissions, Recruitment, Marketing, Workforce Development, and adult education programs to develop and manage marketing and communications strategies through the CRM system for applicants and admitted students.Work with the Executive Director of Marketing and Senior Director of Admissions and Recruitment to create admissions marketing materials, strategies, and advertising for specific target markets, including translation of materials into Spanish.Foster collaborative relationships with Academic Affairs, Recruitment, Admissions, Orientation, Marketing, Community Relations, and other college offices to stay informed about new initiatives, programs, and services.Coordinate with Enrollment Management and Student Success partners to ensure effective cross-departmental collaboration.Partner with the Office of Equity & Inclusion to integrate equity and inclusion into student communication strategies and support programs for underrepresented populations.Collaborate with the Associate Vice President of Enrollment Management to develop and manage the department’s budget, assess fiscal needs, and make budget requests aligned with division priorities, ensuring effective stewardship of college resources.Serve on the Colorado Community College System Directors functional group to influence and contribute to the development and implementation of system-wide policies and procedures.Assessment:Partner with EMSS Leadership and the Data Science and Institutional Research department to compile, analyze and present statistical data as directed by student needs and requested by leadership.Evaluate the effectiveness of communications and technologies; assesses for process and/or student satisfaction and implements improvements; work with related departments and staff to improve events to meet strategic enrollment goals.Engage in ongoing assessment and evaluation of communication and student technology and make appropriate changes to respond to issues of student engagement, efficiency, equity, and inclusion.Administer various reports for federal, state, college and divisional use.Diversity, Equity & Inclusion:
Demonstrates behaviors that convey the importance of diverse lived-experiences and using an equity lens to guide decisions. Embraces diversity, promotes equity and creates an environment of inclusion.Building a Diverse Team:
Seeks to understand the individual strengths on the team and uses those talents to make the most impact for students. Hires individuals from diverse backgrounds that support values and appreciation for individual differences.Commitment to Values:
Demonstrates leadership and collaborative behaviors and actions that support FRCC values. Promotes an environment where equity creates opportunities for all students to achieve their educational goals.Student Success Focus:
Makes decisions that support a student-first culture.Operational Planning:
Ability to turn the strategic plan into an operational roadmap that guides the division. Supports teams in tying their goals to the college’s strategic plan and charges them to do the same with the employees they supervise.Change Catalyst:
Ability to be nimble and willing to pivot if new data becomes available that can influence outcomes; understands that change is constant and requires flexibility.Communication:
Communicates effectively with individuals with diverse backgrounds. Chooses words carefully in communications.Motivation:
Ability to inspire oneself and others to reach goals and/or perform to the best of their ability.Collaboration:
Willingness to work with colleagues across departments, specifically when job processes are integrated to strategically focus on ways to improve efficiency and effectiveness for students.Data Analysis:
Prioritizes data analysis as a priority in the department and communicates the importance of having concrete information on outcomes to base decisions.Relationship Building:
Outstanding interpersonal skills with the ability to establish positive and respectful working relationships with students, staff, and faculty.Coaching and Mentoring:
Coaches and/or mentors direct reports. Willingness to offer professional development opportunities for staff on topics that contribute to their success.Evaluation for Improvement:
Uses ongoing evaluation as a process and program improvement tool. Works with the team to ensure everyone is aware of how the evaluation process works and why it is important.Problem Solving:
Demonstrates the ability to examine problems and identify the root cause(s). Develops and implements processes to address problems so the process works as intended.Compliance Framework:
Knowledgeable about the rules, regulations, and policies that the college must comply with, most specifically in relation to the department. Ensures that teams also understand the compliance framework. Routinely assess the department’s operations to ensure compliance is being maintained.Required Education/Training & Work Experience:Bachelor’s degree in Communications, Marketing, or related field.3 years of directly related experience in communications, email campaigns, and project management.Proven ability to supervise, train and develop staff, including the demonstrated ability to recruit, retain, mentor and support a diverse staff.Demonstrated commitment to equity, diversity and inclusion.Project management experience.Strong verbal, visual, and written communication skills, including the ability to express ideas clearly and logically.Preferred Education/Training & Work Experience:Ability to communicate effectively in Spanish.Welcoming. Respectful. Inclusive. Together, we are FRCC.
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Who We AreWith three campuses along Colorado’s Front Range, Front Range Community College is the state’s largest community college. We enroll close to 28,000 students annually from our diverse service area, which offers a variety of cultural and recreational activities.Each year approximately 5,000 FRCC students transfer to four-year universities. FRCC offers more than 36 career training programs that prepare students for immediate employment and rewarding careers. Last year, more than 5,000 high school students took concurrent enrollment classes with us, earning college credit without having to pay college tuition. And we were recently ranked as one of the “Top Online Colleges” in the country by
Newsweek .One of FRCC’s main goals is to offer educational excellence for everyone. The college’s strong commitment to student success means we start by creating an inclusive and equitable environment—one where both students and employees feel they belong and are supported. FRCC’s focus on diversity, equity and inclusion is woven into the fabric of our college conversations and decision-making processes. We are actively seeking to hire a workforce that reflects the diversity of our student body.The college is also an emerging Hispanic Serving Institution. For us, becoming an HSI is an intentional commitment to being a college where our Latinx (and other historically marginalized) students thrive.FRCC employees and leaders work hard to create a culture of collaboration, innovation and pride. We’re looking to hire people who share these values—along with our commitment to student success, equity and excellence.Who You AreAs the Director of Communications for the Enrollment Management team, you will lead the creation of engaging communication journeys, print materials, presentations, and emails for prospective and current students. You will manage the new EMSS Communications Department and supervise two full-time staff. Your role is essential in developing and implementing strategies to boost enrollment and enhance FRCC's reputation. You will collaborate with FRCC Admissions and other departments to deliver innovative communications that drive applications and enrollment, working closely with the Marketing Director and stakeholders for cohesive messaging.This position allows for some remote work but requires an on-campus presence and travel to all three FRCC campuses.You should have a commitment to continuously improving programs, services, and operations that enhance the student and community experience, along with a strong understanding of effective communication strategies. You are expected to be knowledgeable of and stay up to date on best enrollment practices and work closely with Enrollment Management, Student Development, and Retention and Engagement partners, as well as faculty across the institution, to best meet the needs of prospective and current students. Your direct career experience in higher education enrollment and communications strategies will be essential.If you're a persuasive communicator who thrives on innovation and teamwork, apply now for a dynamic role shaping FRCC's enrollment communications strategy. As the inaugural Director, you will provide leadership over the newly created EMSS Communications Department, including supervising a team of two full-time enrollment communications employees: Manager of Student Communications – Content Development and Manager of Student Communications – Digital Communications.Please note: You need to be a Colorado resident on your first day of employment.SALARY:
$66,112 - $69,417 annuallyBENEFITS:
Please click here to find more information about APT & Faculty BenefitsSELECTION PROCESS:
Position will remain open until filled with a priority deadline of August 26, 2024. This posting may be used to fill multiple or similar positions.Preliminary screening will be made on the basis of completed application package submitted by candidate. In your application, please include a resume and cover letter that specifically addresses how your background and experience align with requirements, qualification and responsibilities of the Director of Communications for the Enrollment Management team.Student Communications & Internal EMSS Division Communications:Provide strategic leadership for the EMSS Communications Department, developing and delivering communication strategies for prospective students, current students, internal EMSS division staff, and executive communications for the VP EMSS.Develop and implement communication strategies including tactics, key messages, and audience definitions to effectively promote enrollment and services at FRCC.Administer and manage a comprehensive email marketing strategy targeting prospects, inquiries, admitted students, partner organizations, and professional associations.Coordinate with the Office of Student Life and Engagement to ensure consistent messaging for event promotion developed by student clubs and organizations.Plan, write, schedule, track, and analyze communications across various mediums, ensuring accuracy, consistency, and timeliness.Research and implement optimal communication channels for different target markets.Collaborate with the marketing department on marketing campaigns, including development, implementation, and analysis using internal processes and project management tools.Develop content for print materials such as brochures, flyers, folders, maps, and direct mail, ensuring deadlines are met.Provide responsive customer service to stakeholders and constituents, building strong working relationships.Participate in developing new ideas and strategies, and record and monitor the effectiveness of enrollment communication strategies and processes.Assist in setting long- and short-range goals and work with the FRCC Strategic Marketing and Communications Division to maintain brand consistency and adherence to standards.Leadership & Supervision:Provide leadership and supervision to direct reports, fostering a collaborative, one-college culture for student success. This includes serving on college, divisional, and departmental committees, modeling expected behaviors, and supporting the program mission.Train, supervise, and evaluate direct reports in alignment with policies, procedures, and relevant laws, while working with Organizational Development and Human Resources to enhance training, professional development, and onboarding processes.Recruit, retain, and support a diverse Student Communications staff, offering mentorship and guidance to promote data-driven, care-centered, and equity-minded decision-making.Program Implementation & Management:Coordinate the planning, implementation, and evaluation of Student Success Technologies, including systems like EAB Navigate, Text Messaging Software, and Live Chat Software, ensuring effective use of college-wide, third-party technology projects.Unify student communications and technology processes across FRCC to support a consistent and equitable student experience.Consult with college leadership and Marketing and Strategic Communication leaders to enhance the quality of enrollment efforts, communications, and student technology, ensuring milestones are met.Direct and oversee Student Communications to align with the college's strategic and enrollment management plans, aiming to increase enrollment and meet student needs.Develop and implement new practices and processes to foster enrollment growth, collaborating with college leaders, staff, and faculty.Create and implement communication plans for new technology rollouts, including developing and delivering training for faculty and staff.Support campus departments by designing and implementing promotional campaigns across various media.Coordinate compliance communications including consumer information and disclosures on the college website.Collaboration & Partnership:Build and maintain relationships with community partners, faculty, staff, and other stakeholders to promote the benefits of attending Front Range Community College.Collaborate with Admissions, Recruitment, Marketing, Workforce Development, and adult education programs to develop and manage marketing and communications strategies through the CRM system for applicants and admitted students.Work with the Executive Director of Marketing and Senior Director of Admissions and Recruitment to create admissions marketing materials, strategies, and advertising for specific target markets, including translation of materials into Spanish.Foster collaborative relationships with Academic Affairs, Recruitment, Admissions, Orientation, Marketing, Community Relations, and other college offices to stay informed about new initiatives, programs, and services.Coordinate with Enrollment Management and Student Success partners to ensure effective cross-departmental collaboration.Partner with the Office of Equity & Inclusion to integrate equity and inclusion into student communication strategies and support programs for underrepresented populations.Collaborate with the Associate Vice President of Enrollment Management to develop and manage the department’s budget, assess fiscal needs, and make budget requests aligned with division priorities, ensuring effective stewardship of college resources.Serve on the Colorado Community College System Directors functional group to influence and contribute to the development and implementation of system-wide policies and procedures.Assessment:Partner with EMSS Leadership and the Data Science and Institutional Research department to compile, analyze and present statistical data as directed by student needs and requested by leadership.Evaluate the effectiveness of communications and technologies; assesses for process and/or student satisfaction and implements improvements; work with related departments and staff to improve events to meet strategic enrollment goals.Engage in ongoing assessment and evaluation of communication and student technology and make appropriate changes to respond to issues of student engagement, efficiency, equity, and inclusion.Administer various reports for federal, state, college and divisional use.Diversity, Equity & Inclusion:
Demonstrates behaviors that convey the importance of diverse lived-experiences and using an equity lens to guide decisions. Embraces diversity, promotes equity and creates an environment of inclusion.Building a Diverse Team:
Seeks to understand the individual strengths on the team and uses those talents to make the most impact for students. Hires individuals from diverse backgrounds that support values and appreciation for individual differences.Commitment to Values:
Demonstrates leadership and collaborative behaviors and actions that support FRCC values. Promotes an environment where equity creates opportunities for all students to achieve their educational goals.Student Success Focus:
Makes decisions that support a student-first culture.Operational Planning:
Ability to turn the strategic plan into an operational roadmap that guides the division. Supports teams in tying their goals to the college’s strategic plan and charges them to do the same with the employees they supervise.Change Catalyst:
Ability to be nimble and willing to pivot if new data becomes available that can influence outcomes; understands that change is constant and requires flexibility.Communication:
Communicates effectively with individuals with diverse backgrounds. Chooses words carefully in communications.Motivation:
Ability to inspire oneself and others to reach goals and/or perform to the best of their ability.Collaboration:
Willingness to work with colleagues across departments, specifically when job processes are integrated to strategically focus on ways to improve efficiency and effectiveness for students.Data Analysis:
Prioritizes data analysis as a priority in the department and communicates the importance of having concrete information on outcomes to base decisions.Relationship Building:
Outstanding interpersonal skills with the ability to establish positive and respectful working relationships with students, staff, and faculty.Coaching and Mentoring:
Coaches and/or mentors direct reports. Willingness to offer professional development opportunities for staff on topics that contribute to their success.Evaluation for Improvement:
Uses ongoing evaluation as a process and program improvement tool. Works with the team to ensure everyone is aware of how the evaluation process works and why it is important.Problem Solving:
Demonstrates the ability to examine problems and identify the root cause(s). Develops and implements processes to address problems so the process works as intended.Compliance Framework:
Knowledgeable about the rules, regulations, and policies that the college must comply with, most specifically in relation to the department. Ensures that teams also understand the compliance framework. Routinely assess the department’s operations to ensure compliance is being maintained.Required Education/Training & Work Experience:Bachelor’s degree in Communications, Marketing, or related field.3 years of directly related experience in communications, email campaigns, and project management.Proven ability to supervise, train and develop staff, including the demonstrated ability to recruit, retain, mentor and support a diverse staff.Demonstrated commitment to equity, diversity and inclusion.Project management experience.Strong verbal, visual, and written communication skills, including the ability to express ideas clearly and logically.Preferred Education/Training & Work Experience:Ability to communicate effectively in Spanish.Welcoming. Respectful. Inclusive. Together, we are FRCC.
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